tokentv

Microsoft TokenTV: 

Microsoft TokenTV Microsoft .NET meets TV

1st Generation PVR’s: 

1st Generation PVR’s Remote Grid based EPG Closed proprietary box

2nd Generation: Web Portals for PVR’s: 

2nd Generation: Web Portals for PVR’s My Replay.com Web EPG Web enabled programming Closed proprietary box

2nd Generation: Web Portals for PVR’s: 

2nd Generation: Web Portals for PVR’s Web EPG Web enabled programming Closed proprietary box

3rd Generation PVRs: Token TV Platform: 

3rd Generation PVRs: Token TV Platform .NET TokenTV service creates platform for 3rd parties to build Internet/TV program services on top of this platform

Benefits of Microsoft TokenTV: 

Benefits of Microsoft TokenTV 3rd Party Sites MSO’s Networks Consumers

Scenarios – Cable providers: 

Scenarios – Cable providers Branded MSO TV Website Show recommendations Personalized content Collaborative filtering User modeling Access via any device: Web PC Pocket PC Webphone Handheld wireless New MSO service revenue opportunities Demo Demo Program recommendation service

Scenarios – Cable provider benefits : 

Scenarios – Cable provider benefits TV viewing statistics demographics content preferences MSO Walled Garden Focused advertising Cross selling opportunities Direct marketing Related content sales Next Generation PVR EPG Token enabled Non-grid/time based Designed for PVR program selection TV & PC Web UI prototypes New service opportunities Demo

Scenarios – Broadcaster Audience Acquisition : 

Scenarios – Broadcaster Audience Acquisition Register to receive show tokens in advance of air Movies Specials Series Viewers can schedule shows for entire season in advance Sending promos with a token Direct marketing for specific TV shows Customized “lead-in” slots via Tokens instead of show line-ups Establishing a Direct Relationship with Viewer

Scenarios – Broadcasters Revenue Opportunities: 

New revenue opportunities Email about TV show with: TV Token Streaming preview Related content E commerce links Scenarios – Broadcasters Revenue Opportunities

Broadcaster Benefits: 

Direct connection with viewers Knowing who they are, demographics, programs of interest Viewer direct program delivery Bridge to content delivery on demand eCommerce opportunities Show related services Advance viewer demographics Advance Neilsen ratings New programming opportunities Enabling custom delivery of related shows Broadcaster Benefits

Scenarios - 3rd Party Opportunities : 

Empowering content sites with TokenTV Empowering content sites to deliver content via MS Tokens content related services and commerce Any trusted source can be a network Film Critics Friends Family Affinity groups Fan clubs Scenarios - 3rd Party Opportunities

Scenarios - Consumer TV Program Sharing: 

Viral Marketing TV programs can be shared like Web links Non-token enabled customers can receive signup info User share Tokens with friends and family Fan websites can enable TV recording selections Scenarios - Consumer TV Program Sharing

Consumer Benefits: 

Simple “one click recording” From any MS TokenTV powered site Accessible by web or email device Easy program sharing with family and friends No copyright issues from sharing Ease of use like web links Enabling anyone to be a “network” Enable others to recommend and deliver programming for you New content selection/delivery services Commercial 3rd party TV program recommendation services Delivery of more relevant advertising and services Consumer Benefits

Microsoft Token TV system: 

Microsoft Token TV system MS TokenTV components 1) Microsoft TV Tokens 2) TokenTV Service 3) TokenTV transport 4) TokenTV enabled client

1) TV Tokens: 

1) TV Tokens A TV token is an object described in XML that contains a unique program ID (UPID) and a description for a specific TV show that is transportable by web and email 3rd parties can add tokens to their site by Getting them directly from MS TokenTV Service Authoring them using a standard schema Using a 3rd party automated Token creation tool

What is a TVToken?: 

Transportable object containing enough program information needed to record a TV show Token Format XML schema for uniquely identifying a television show Combination of data-provider/MSO ID and Program ID/data. Scheduled show will only require a UPID-Unique Program ID if show already exists in the broadcast database. Unscheduled show will require additional basic program data to match an unscheduled show (title, date, episode title, number, etc.) Extra fields for authentication, encryption, service hooks, etc. Define an independent standard schema so different sites do not need to query a central database of unique ID’s. Work with TVAnytime consortium on standard. URL form: http://www.tokentv.microsoft.com?UPID=34f1c35ab3e?source=ms XML form: Link to token specs and explanations of tradeoffs and choices What is a TVToken?

2) Token TV Service: 

2) Token TV Service Associates users with their PVR, their TV service provider and available channels (can use Passport to store this information to allow for access by any device) Translates the TVTokens into local program recording instructions (can use existing TMS/TvData services for translation) Enables enhanced services via TVTokens (such as collaborative filtering, subscription management, collision resolution) Creates individual and aggregate usage information (program preferences, Token sources, user demographics)

3) Token TV Transport: 

3) Token TV Transport Transport of the TVToken from the Web to the Service HTTP from Website to service Transport of the record instruction (translated TV Token) from TokenTV Service down to the PVR Client specific communication: Different boxes need different communication strategies Intermittent connectivity via telephony Broadband data channel for Satellite, Cable Ops. TCP/IP over cable-modem/DSL for others

4) Token TV Enabled Clients: 

4) Token TV Enabled Clients Want this to be in as many clients as possible WebTV boxes first target – Mercury 1.5 or Hollywood All MSTV PVR boxes Whistler – PC TV tuner card Possible Third party client boxes Replay? TiVo? Others?

Microsoft Benefits: 

A new Microsoft.net TV platform opportunity Enabling 3rd party services using TokenTV technology Ties the TV platform to other MS.net strategies Opens delivery of TV programs to everyone Reason for choosing MSTV STB platform Enables TV program acquisition to anytime/any device Opportunities for TV related service revenue Leverages what Microsoft is good at – Building a platform TokenTV enhanced services licensing revenue Broadcasters Advertisers Other PVR manufacturers Microsoft Benefits

MS TokenTV Roadmap: 

6 Patents filed PC prototype built  Search for TokenTV name Intellectual Property MS TokenTV Roadmap Enable Clients Side Remote PVR Programming Sign TokenTV Partners Broadcasters Web content sites MSO’s TokenTV service Alliance w/ EPG data providers Tribune Data TV Data Dogfood MS sites Expedia Carpoint Announce TokenTV

What can Microsoft do to get there first?: 

What can Microsoft do to get there first? Platform Capability Build Token TV STB prototype – Mercury or Whistler STB Build remote programming capabilities into Microsoft TV platform roadmap Ease third party inclusion of tokens into websites (examples, specs, apps) Secure rights for EPG data from TV Data & Tribune Specs for Tokens, Client Transport and Service Work with standards groups for Content Reference ID Develop XML schema and architectures for tokens and transport TokenTV Service Create a Token TV service that allows registration of PTV specific information online (PVR ID, Zip code, cable system) similar to Passport Wallet Enable Microsoft Properties Enable Microsoft properties using Token TV – Car Point, MSN Licensing Secure licensing deals with broadcasters and content web sites to use Microsoft Token TV to enable “one click recording” and services

Background information: 

Background information

Next Media Token TV & PVR Timeline: 

Next Media Token TV & PVR Timeline Sept 18,1999 Remote PVR First conception MSR Next Media March 30, 2000 Provisional Token TV umbrella patent filed Jan 15,2000 NGPTV 1.0 paper describing Token TV June 30, 2000 AOL invests $200 million in TiVo April 6, 2000 AOL publicly announces email remote VCR programming Competition August 8, 2000 Replay TV announces Web remote programming Fall 2000 August 9, 2000 TiVo announces Web remote programming and services in 2001 July 21, 2000 Token TV gets green light from Jon DeVaan & Phil Goldman August 28, 2000 7 Token TV patent applications filed Microsoft May 25, 2000 First demonstration of working Token TV PC prototype March 9, 2000 Token TV PC XML PVR EPG prototype completed

PVR Related Patent Applications: 

PVR Related Patent Applications Filed 149506.1 - NGPTV (provisional - filed 3/30/00) 149506.2 - NGPTV (full application) 150957.1 - Nielsen Ratings 150958.1 - Network Programming 150959.1 - PVR Functionality (f/k/a Interactive/Personalized Advertising) 155613.1 - PC Filtering EPG 155614.1 - Standard Token Schema

Future MSR TV Opportunities: 

Future MSR TV Opportunities Token TV data mining Collaborative filtering API Targeted advertising Real time Neilsens TV Program metadata Collaborative annotation Dynamic commercial insertion/deletion Auto summarization/indexing Rapid TV program browsing