logging in or signing up Team Bittersweet Naples Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1249 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 02, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Godiva Chocolatier: Godiva Chocolatier Team Bittersweet Michael Decklever Mike Allen Ciara Murphy Sukwon Kim Ian KwackAGENDA: AGENDA Where is Godiva now? Current Products Current Positioning Current Visuals Our Findings The Problem The SolutionCURRENT HIERARCHY: CURRENT HIERARCHYCURRENT POSITIONING: CURRENT POSITIONINGCURRENT VISUAL IDENTITY: CURRENT VISUAL IDENTITYCURRENT VISUAL IDENTITY: CURRENT VISUAL IDENTITYSURVEY RESULTS: SURVEY RESULTSBRAND ASSOCIATIONS: BRAND ASSOCIATIONS IN THE MIDDLE: IN THE MIDDLE Consumer Views Godiva GoalsSTRATEGIC RECOMMENDATIONS: STRATEGIC RECOMMENDATIONSSTRATEGIC RECOMMENDATIONS: STRATEGIC RECOMMENDATIONSG by GODIVA: G by GODIVA Positioning: Premium and luxurious, “self-treat” artisan chocolates Target Market: Women who like to indulge in something special G by GODIVA: G by GODIVAG by GODIVA: G by GODIVAGODIVA: GODIVA Positioning: Traditional, high quality chocolates Target Market: Gift givers GODIVA: GODIVAGODIVA: GODIVATEMPTATION: TEMPTATION Positioning: Quality chocolate in the form of a quick “self-treat” Target Market: Women who crave an everyday indulgenceTEMPTATION: TEMPTATIONTEMPTATION: TEMPTATIONQUESTIONS?: QUESTIONS? THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Team Bittersweet Naples Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1249 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: November 02, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Godiva Chocolatier: Godiva Chocolatier Team Bittersweet Michael Decklever Mike Allen Ciara Murphy Sukwon Kim Ian KwackAGENDA: AGENDA Where is Godiva now? Current Products Current Positioning Current Visuals Our Findings The Problem The SolutionCURRENT HIERARCHY: CURRENT HIERARCHYCURRENT POSITIONING: CURRENT POSITIONINGCURRENT VISUAL IDENTITY: CURRENT VISUAL IDENTITYCURRENT VISUAL IDENTITY: CURRENT VISUAL IDENTITYSURVEY RESULTS: SURVEY RESULTSBRAND ASSOCIATIONS: BRAND ASSOCIATIONS IN THE MIDDLE: IN THE MIDDLE Consumer Views Godiva GoalsSTRATEGIC RECOMMENDATIONS: STRATEGIC RECOMMENDATIONSSTRATEGIC RECOMMENDATIONS: STRATEGIC RECOMMENDATIONSG by GODIVA: G by GODIVA Positioning: Premium and luxurious, “self-treat” artisan chocolates Target Market: Women who like to indulge in something special G by GODIVA: G by GODIVAG by GODIVA: G by GODIVAGODIVA: GODIVA Positioning: Traditional, high quality chocolates Target Market: Gift givers GODIVA: GODIVAGODIVA: GODIVATEMPTATION: TEMPTATION Positioning: Quality chocolate in the form of a quick “self-treat” Target Market: Women who crave an everyday indulgenceTEMPTATION: TEMPTATIONTEMPTATION: TEMPTATIONQUESTIONS?: QUESTIONS? THANK YOU