Team Bittersweet

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Godiva Chocolatier: 

Godiva Chocolatier Team Bittersweet Michael Decklever Mike Allen Ciara Murphy Sukwon Kim Ian Kwack

AGENDA: 

AGENDA Where is Godiva now? Current Products Current Positioning Current Visuals Our Findings The Problem The Solution

CURRENT HIERARCHY: 

CURRENT HIERARCHY

CURRENT POSITIONING: 

CURRENT POSITIONING

CURRENT VISUAL IDENTITY: 

CURRENT VISUAL IDENTITY

CURRENT VISUAL IDENTITY: 

CURRENT VISUAL IDENTITY

SURVEY RESULTS: 

SURVEY RESULTS

BRAND ASSOCIATIONS: 

BRAND ASSOCIATIONS

IN THE MIDDLE: 

IN THE MIDDLE Consumer Views Godiva Goals

STRATEGIC RECOMMENDATIONS: 

STRATEGIC RECOMMENDATIONS

STRATEGIC RECOMMENDATIONS: 

STRATEGIC RECOMMENDATIONS

G by GODIVA: 

G by GODIVA Positioning: Premium and luxurious, “self-treat” artisan chocolates Target Market: Women who like to indulge in something special

G by GODIVA: 

G by GODIVA

G by GODIVA: 

G by GODIVA

GODIVA: 

GODIVA Positioning: Traditional, high quality chocolates Target Market: Gift givers

GODIVA: 

GODIVA

GODIVA: 

GODIVA

TEMPTATION: 

TEMPTATION Positioning: Quality chocolate in the form of a quick “self-treat” Target Market: Women who crave an everyday indulgence

TEMPTATION: 

TEMPTATION

TEMPTATION: 

TEMPTATION

QUESTIONS?: 

QUESTIONS? THANK YOU

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