Training Module 2 - Mr. Furnace

street smart marketingTM Training Module 2 Client Promotion and Offering:

street smart marketing TM Training Module 2 Client Promotion and Offering

Company History:

Company History One Hour Heating and Air Conditioning is an "on-time" heating and air conditioning company in Ontario. That's the promise made by One Hour Heating & Air Conditioning. In fact, if their serviceman is even one minute late the repair is completely free! That's right, if the technician is late, he will fix the customers furnace or air conditioner for FREE. Not a dime for parts. Not a dime for labour. street smart marketing will be marketing in areas where Mr. Furnace has satisfied customers. Prospects will recognize their name and reputation.

Mr. Furnace:

Mr. Furnace Mr. Furnace was established in 1989, joined the One Hour network of companies (Air Time 500) in 2003 The one thing that has not changed is their commitment to their customers.

Service:

Service “Always on time... or you don’t pay a dime” Technicians; Certified Insured Knowledgeable Trustworthy Undergo ongoing training

Furnaces:

Furnaces Furnaces are responsible for heating of your home. The home owners you speak with that sign for an estimate can consult with a “comfort consultant” about… Furnaces (gas, propane or electric) Heat pumps, boilers and radiators Other home comfort systems Financing (with approved credit) Extended warranties Maintenance plans

Air Conditioning:

Air Conditioning Air conditioners are an important aspect of our modern world The home owners you speak with that sign for an estimate can consult with a “comfort consultant” for Schedule a free, no obligation appointment with one of our comfort consultants to learn more about our entire line-up of heating products including: Air conditioning compressors (outside unit) Air conditioning air handlers and evaporator coils (inside unit) Heat pump systems Other cooling and home comfort systems Financing (with approved credit) Extended warranties Maintenance plans

Did you know?:

Did you know? By upgrading to a high efficiency furnace or air conditioner, you can qualify for up to $1690 in government rebates – ONLY UNTIL THE END OF MARCH! Replacing your mid-efficiency furnace with a 95% efficient furnace will save you up to 40% energy bill, which would represent up to $1000 dollar savings on your annual energy bills! Newer = more reliable=better for the environment=saves homeowner money=safer Mr Furnace also offers duct cleaning. Dirty duct’s are the biggest contributor of allergens in your home – especially the first time you put on your heat!

Other Services:

Other Services Air Purifiers Humidifiers Thermostats

Promotion:

Promotion ECO-ENERGY PROGRAM WITH ALMOST $1700 DOLLARS IN FREE GOVERNMENT MONEY FURNACE SAFETY INSPECTION FOR MORE THAN 40% OFF - ONLY $59!!!!

Credibility:

Credibility You can refer prospective customers to the following websites where they can confirm Mr. Furnace’s excellent reputation. Better Business Bureau www.mrfurnacesonehour.com index.php www. mrfunacesonehour.com financing.php

Service:

Service Professionals Our One Hour technicians also undergo rigorous background checks and ongoing education so you can feel comfortable knowing that a trustworthy, knowledgeable and safe person is in your home. Guarantee T he promise made by One Hour Heating & Air Conditioning, the leading “on time” service company in Ontario. In fact, if their serviceman is even one minute late the repair is on them. That's right, if the technician is late, he will fix your furnace for FREE. Not a dime for parts. Not a dime for labour. Afterward After the job is completed the service continues. If any small adjustments are needed they will be done promptly with no fuss, no hassle and no long wait.

Value :

Value Mr. Furnace dedicate themselves to exceeding their customers’ expectations in providing the highest standard of satisfaction. They believe in partnership with customers and employees which are built on their values and beliefs. They enjoy stability and growth by achieving excellence through their skilled, professional people. They secure their reputation as the best in the industry through their complete commitment to their customers.

street smart marketers:

street smart marketers Your role will be to engage homeowners through your excellent communication skills and get them interested in receiving a free estimate from Mr. Furnace . When a homeowner says “No”, you must be prepared to provide rebuttals to common objections When they say “Yes”, you must ensure the form is filled out properly You will need to track your results

Review:

Review Stay safe – report to your supervisor frequently, wear appropriate safety uniform, never go into a home and never confront a hostile or aggressive individual. Follow the script – The script was designed to give you the best opportunity for success. Know your pitch! Track Results – always track your results and stay organized with your lead sheets. Always be polite and courteous, even if the person you are speaking to is rude. Hustle ! – Move quickly between homes and remember, spending more time at the door will not lead to better results. Keep it “short and sweet”

Review:

Review Always be polite Always have a smile on your face Always state your name and the company you represent immediately Always ensure the form is filled out completely Always be prepared

The Pitch:

The Pitch Introduction: Hi, my name is _______. I’m here representing Mr. Furnace One Hour Heating and Air Conditioning. Promotion: We are stopping by with a friendly reminder that the eco-energy government program will no longer exist after March 31 st ! As you probably know, through this program the government gives you almost seventeen hundred dollars FREE, for upgrading to a high efficiency furnace or air conditioner. Offer: We are offering a totally FREE quote, to see if you qualify! Close: What is the best number to reach you at to set the appointment?

When the Homeowner Says “YES!”:

When the Homeowner Says “YES!” “Fantastic! And what is your name please? And your address? Great, for confirmation, (name), your address is x, your phone number is x, you would like to have our office call to set up an appointment in the (daytime or evening as specified) for the free quote/safety inspection. Thank you. ”

WHEN THE HOMEOWNER SAYS “NO” or they are currently happy with their products… :

WHEN THE HOMEOWNER SAYS “NO” or they are currently happy with their products… Still No – “No problem. Listen…while I’m here, I just wanted to remind you that the eco-energy government program expires at the end of this month. When you upgrade to a higher efficiency furnace or air conditioner you may qualify for almost $1700 in FREE government money! I’d like to offer you a FREE quote. What is the best time to call you to set up an appointment? Still No. “A newer furnace air conditioner is more reliable, better for the environment, will save you money, and is ultimately safer. By upgrading to a high efficiency furnace or air conditioner, you can save on average, $1000 a year ! I just need to confirm your phone number and I’ll have someone call you to set up that FREE quote. I understand. Unfortunately, as you’ve probably seen in the news, there have been a lot of tragedies due to gas line leaks. Mr. Furnace One Hour Heating and Air Conditioning has made it as affordable as possible to keep your family safe. The safety inspection including ALL of your gas line connections, is only $59 with this special offer.

Common Objections:

Common Objections Can’t afford it Don’t have time Talk to husband wife Do YOU work for Mr. Furnace? I’m too busy right now I’ve never heard of Mr Furnace

Can’t Afford It:

Can’t Afford It NEW FURNACE/AC - “Oh I understand. Money is tight for most people nowadays. But by upgrading to a high efficiency furnace or air conditioner, you will ultimately SAVE money! Not only can you qualify for a government rebate of up to almost $1700, but you will save up to $1000.00 on your energy bills annually! Why not take advantage and get a FREE quote.” SAFETY INSPECTION – “I understand. I guess that’s why now is a great time to take advantage, because it only costs $59 to ensure your family’s safety. I won’t do the inspection right now, I’ll just take down your number and we’ll call you to set up a time that’s more convenient.”

Don’t Have Time:

Don’t Have Time No problem. I won’t be doing the quote/inspection myself. We’ll call you to set up a time that’s most convenient for you. What’s the best number to reach you at?

Talk to Husband or Wife:

Talk to Husband or Wife Oh I understand. We want you to talk to your significant other too. So what we can do is follow up with you at a later time to set a time that would be good for both of you. Were you interested in the Free quote or the safety inspection? (check boxes) What’s the best time to reach your husband/wife?

Do YOU work for Mr. Furnace :

Do YOU work for Mr. Furnace Some people may feel upset or somehow deceived if you don’t work directly for the company you are representing. Be honest when answering this objective. “I work for street smart marketing on behalf of Mr. Furnace. So the company I work for has been hired to help reach out to all the people in this area who might be interested in Mr Furnace’s exceptional high-quality products and services!”

I’m Too Busy!:

I’m Too Busy! Oh I understand your too busy right now. We’ll follow up with you later, I just need to get your information and quickly fill out this form so that we can contact you later to find a time that’s better for you for your inspection/free quote.

I’ve Never Heard of Mr. Furnace :

I’ve Never Heard of Mr. Furnace Really?! Mr. Furnace has a great reputation and has been in business for more than 30 years. For added assurance, I would recommend that you look them up through the Better Business Bureau, where they have an excellent rating! After I’m done here, I invite you to visit their websites and check them out for yourself. To confirm, your address is?...

Review:

Review Your primary objective is to uncover a potential customer – someone who wants safety against harmful gas leaks and/or who needs a new furnace or air conditioner . Your secondary objective is to ensure you obtain the appropriate information required for Mr Furnace to follow up with the prospect. In order to do this, you must have a smile on your face, be enthusiastic, know your stuff and professional!

Review Continued….:

Review Continued…. Mr. Furnace is a very reputable company with thousands of satisfied customers. The eco-energy program expires March 31 st . Now is the time to take advantage of $1700 worth of FREE government MONEY!! The are offering more than 40% off their safety inspection. $59 is a small price to pay to ensure your family’s safety. QUOTES ARE FREE!!