logging in or signing up Perfect Storm Media Presentation Nabielec Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 33 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 22, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: Perfect Storm Media ad Competitor’s ad 2011 Perfect Storm Media PAY-PER-SALE not pay-per-click or pay-per-lead www.perfectstormmedia.comSlide 3: 1 Million ads and keywords per client 2 Million new ads created per week Each Keyword gets its Own A d 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comMILLIONS OF ADS, EACH with 1 KEYWORD: Eric Clapton Ticket Glasgow VIP Eric Clapton Tickets Bristol Thin Lizzy Tickets Cardiff VIP Jools Holland Ticket Cardif MILLIONS OF ADS, EACH with 1 KEYWORD ARTISTS Eric Clapton Thin Lizzy Jools Holland Arcade Fire TICKET TERMS Tickets Ticket CITIES 1. Glasgow 2. Bristol 3. Wolverhampton 4. Cardiff 2011 Perfect Storm Media 2011 Perfect Storm Media X X = Once Eric Clapton finishes Glasgow, the ads are paused QUALITY VIP FRONT ROW X www.perfectstormmedia.comSlide 5: 2011 Perfect Storm Media 2011 Perfect Storm Media IT’S ALL 1.Predictive bids 2.Historic conversion rates www.perfectstormmedia.com ALGORITHMSlide 6: Increase in: S ales Quality Score Click-through Rate 2011 Perfect Storm Media WHAT HAPPENS ON THE LONG-TAIL 2011 Perfect Storm Media www.perfectstormmedia.com Decrease in: Cost-per-Sale Cost-per-ClickSlide 7: LONG-TAIL SEM ROI AND SALES 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comMACHINE BEATS MAN on the long-tail: MACHINE BEATS MAN on the long-tail 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comGLOBAL ADS, 6 LANGUAGES: GLOBAL ADS, 6 LANGUAGES 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comTHE HARDWARE: Best Paid Search Partnership Best Innovation Best Lead - Generation Campaign THE HARDWARE Value-add tools and dynamic technology …strong and sustainable partnership with Seatwave , enabling significant incremental revenue on a mass scale . 2011 Perfect Storm Media 2011 Perfect Storm Media 2010 A4U Awards Judges Best Innovation www.perfectstormmedia.com Creating a Pay-per-Sale rather than the Pay-per-Click approach …puts Perfect Storm Media at the forefront of technological advance in business . Andrew Areoff , Chairman of the JudgesSOME OF OUR CLIENTS: SOME OF OUR CLIENTS 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comOUR CLIENTS LOVE PAY-PER-SALE: OUR CLIENTS LOVE PAY-PER-SALE Perfect Storm Media ’ s impressive and unique approach helped us become Europe ’ s largest ticket exchange , driving over £200,000 of sales/month . 2011 Perfect Storm Media 2011 Perfect Storm Media Bob Meijer, Online Marketing Manager, Seatwave www.perfectstormmedia.com Perfect Storm Media works hard driving incremental business via cost effective campaigns . They have been a long term partner for Lovefilm . Jason Norris, Online Marketing Director, Lovefilm Perfect Storm ’ s system has been able to accurately track conversion to sales , including telephone calls, and to calibrate the system effectively. Paul Aitken , Founder and CEO of Borro.comSlide 13: Studio 114, 242 Acklam Road London, W10 5JJ, United Kingdom Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com www.perfectstormmedia.com Perfect Storm Media 2011 Perfect Storm Media You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Perfect Storm Media Presentation Nabielec Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 33 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: June 22, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 2: Perfect Storm Media ad Competitor’s ad 2011 Perfect Storm Media PAY-PER-SALE not pay-per-click or pay-per-lead www.perfectstormmedia.comSlide 3: 1 Million ads and keywords per client 2 Million new ads created per week Each Keyword gets its Own A d 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comMILLIONS OF ADS, EACH with 1 KEYWORD: Eric Clapton Ticket Glasgow VIP Eric Clapton Tickets Bristol Thin Lizzy Tickets Cardiff VIP Jools Holland Ticket Cardif MILLIONS OF ADS, EACH with 1 KEYWORD ARTISTS Eric Clapton Thin Lizzy Jools Holland Arcade Fire TICKET TERMS Tickets Ticket CITIES 1. Glasgow 2. Bristol 3. Wolverhampton 4. Cardiff 2011 Perfect Storm Media 2011 Perfect Storm Media X X = Once Eric Clapton finishes Glasgow, the ads are paused QUALITY VIP FRONT ROW X www.perfectstormmedia.comSlide 5: 2011 Perfect Storm Media 2011 Perfect Storm Media IT’S ALL 1.Predictive bids 2.Historic conversion rates www.perfectstormmedia.com ALGORITHMSlide 6: Increase in: S ales Quality Score Click-through Rate 2011 Perfect Storm Media WHAT HAPPENS ON THE LONG-TAIL 2011 Perfect Storm Media www.perfectstormmedia.com Decrease in: Cost-per-Sale Cost-per-ClickSlide 7: LONG-TAIL SEM ROI AND SALES 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comMACHINE BEATS MAN on the long-tail: MACHINE BEATS MAN on the long-tail 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comGLOBAL ADS, 6 LANGUAGES: GLOBAL ADS, 6 LANGUAGES 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comTHE HARDWARE: Best Paid Search Partnership Best Innovation Best Lead - Generation Campaign THE HARDWARE Value-add tools and dynamic technology …strong and sustainable partnership with Seatwave , enabling significant incremental revenue on a mass scale . 2011 Perfect Storm Media 2011 Perfect Storm Media 2010 A4U Awards Judges Best Innovation www.perfectstormmedia.com Creating a Pay-per-Sale rather than the Pay-per-Click approach …puts Perfect Storm Media at the forefront of technological advance in business . Andrew Areoff , Chairman of the JudgesSOME OF OUR CLIENTS: SOME OF OUR CLIENTS 2011 Perfect Storm Media 2011 Perfect Storm Media www.perfectstormmedia.comOUR CLIENTS LOVE PAY-PER-SALE: OUR CLIENTS LOVE PAY-PER-SALE Perfect Storm Media ’ s impressive and unique approach helped us become Europe ’ s largest ticket exchange , driving over £200,000 of sales/month . 2011 Perfect Storm Media 2011 Perfect Storm Media Bob Meijer, Online Marketing Manager, Seatwave www.perfectstormmedia.com Perfect Storm Media works hard driving incremental business via cost effective campaigns . They have been a long term partner for Lovefilm . Jason Norris, Online Marketing Director, Lovefilm Perfect Storm ’ s system has been able to accurately track conversion to sales , including telephone calls, and to calibrate the system effectively. Paul Aitken , Founder and CEO of Borro.comSlide 13: Studio 114, 242 Acklam Road London, W10 5JJ, United Kingdom Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com www.perfectstormmedia.com Perfect Storm Media 2011 Perfect Storm Media