Different Approaches to UX Research

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In any industry, the customer is very important for the brand’s success. UX Research should be done in order to know the user experience about the product or the service.

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Presentation Transcript

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Different Approaches to UX Research

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In any industry the customer is very important for the brand’s success. UX Research should be done in order to know the user experience about the product or the service. UX research helps in the development of analytical techniques used to know the user experienceregarding the product. The research should be conducted in such a way keeping in mind who the user is in what context they use a product and what they need from a product or service. The business owners need to be clear of their resources and constraints before beginning a UX research. Once they are clear they can start the research.

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Duration of research The duration of research and what a particular business wants to achieve decides either to choose Longitudinal Research or Cross-sectional research.

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Longitudinal Research Longitudinal research mainly focuses on repeated observation of a group of users over time at regular intervals. This research is done in order to observe user perceptions attitudes and behaviours. The main advantage of longitudinal research is that it extends beyond a single time frame. Because of this the events can occur in a proper sequence. The longitudinal study can be done in many ways like diaries participant observation and repeated interviews/ surveys.

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Longitudinal Research

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Cross-Sectional Research Cross-Sectional Research is a study where the feedback is collected from a group of people at a single point of time. Here the users are categorized into different groups named cohorts. It mainly involves assessing customers with one key factor at a specified time. For this the business owners invite users and categorize them into two or more groups and take their feedback.

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Cross-Sectional Research

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Nature of data Here business owners should decide if they require statistical or opinions and other subjective data. Based on this the quantitative and qualitative research can be done.

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Nature of data

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Quantitative Research Quantitative research includes anything that you can count: time on page time to complete a task user flow page view. The quantitative study in UX is more often used in market research as it involves large data sets. Here the research will be done keeping in mind the customer preferences.

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Qualitative Research Qualitative research in UX involves mainly the behaviours feelings and attitudes of users. Qualitative research is done in order to understand the factors that influence the customers decision to buy a product experience in using that product and the impact it creates by taking the customers feedback.

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Source of data The data can be collected in two ways: through Primary and Secondary research.

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Primary research Primary research is done through interviews experiments or conducting questionnaires to acquire data. The fresh data is collected rather than the data from the published sources. Primary research is both time and resource-consuming as it requires direct interaction with the customers.

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Primary research

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Secondary Research Secondary research focuses on analyzing already existing sources like research papers journals articles. For those who are having less time and limited resources Secondary research will be an added advantage as it takes relatively less time.

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Secondary Research

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The objective of the Research The objective of the research is to investigate the problem and trying to fix the problem in the most efficient way. This can be done through Exploratory research Descriptive research and Evaluative research.

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Generative or Exploratory research Exploratory research is done in order to investigate the problem at the preliminary stage. This research thus involves conducting interviews group discussions with the customers as per the requirement and identify the problem regarding the product.

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Generative or Exploratory research

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Descriptive and Informative research In descriptive research the problem statement is already given and is used to gain a detailed understanding of the problem. This research helps in providing the complete solution to the problem after a detailed analysis of the problem.

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Descriptive and Informative research

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Evaluative Research Evaluative research is done by approaching the users and try to find out whether the solution which you got in the Descriptive research works out or not. The main aim of this research is to see if the problem got completely fixed or not.

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Evaluative Research

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The outcome of the Research Pure Research Pure research is basic research in order to identify the relationship between variables. Pure research is done completely out of curiosity and interest and is more exploratory in nature

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Pure Research

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Applied Research Applied research is based on basic or pure research. This is done in order to solve the problem identified in the pure research phase. The outcome of this research is mainly used for the present use not for the future.

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Applied Research

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Different Approaches to UX Research It is also essential to choose the correct research approach for a product at the correct time. The Nextbrain Studio uses these kinds of approaches for UX researches for better customer satisfaction.

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Let’s Talk with Us Nextbrain - UI / UX Design Studio 44 2nd floor 1st cross 2nd Main Rd Prasanth Extension Whitefield Bengaluru Karnataka 560066 Call 91 9952493995 Mail uxnextbrain.studio

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