organization profile

Organizational Profile for: Victoria’s Secret: 

Organizational Profile for: Victoria’s Secret S. Holmes Walden University Dr. C. Fenton EDUC 6105 August 13, 2011 OP

The Way of Victoria’s Secret: 

2 The Way of Victoria’s Secret YOUR NAME DATE

History of Victoria’s Secret : 

OP 3 History of Victoria’s Secret Name began in 1977 VS is a store for women’s wear/apparel, lingerie and beauty products…also has men cologne Functions under the segmented trade Limited Brands VS is known for their models, catalogs, & fashion shows VS carries bras, panties, sleepwear, women’s gear, lingerie, fragrances & beauty products

Structure & Culture of the Organization: 

Structure & Culture of the Organization Roles: Store Manager Sales Leadership Team (SLT) Specialist Associates -(J. Walker, personal communication, July 15, 2011) Culture: “Seeing customers as the purpose of all the work that we do…and something felt by every customer and associate in our stores all the time” (VS, 2009, p. 5) OP 4

Victoria’ Secret Voice: 

OP 5 Victoria’ Secret Voice (J. Walker, personal communication, July 15, 2011) ~ J. Walker Store Manager for Victoria’s Secret Picture here

Actions taken throughout change: 

Actions taken throughout change Managers set the tone Associates represented at the top of the pyramid News ideas to drive sales or handle shipment spoken at meetings Training to set expectations and directions Communication OP 6

Evaluation of overall effectiveness of the change: 

Evaluation of overall effectiveness of the change The leadership team has stepped up to make sure all brand guides of VS are set according to standards and expectations are all held accountable of the driving of sales The leadership team has really guided, expected, and directed all associates to understand the brand way of Limited Brands-Victoria’s Secret, and this is what has helped the organization gain a stronger communication (J. Walker, personal communication, July 15, 2011) OP 7

Reflection: 

Reflection From the change of reorganization of departmental structure, Victoria’s Secret is able to adapt, guide, direct, and communicate effectively to innovation that has and still is taking effect within this company. According to (J. Walker, personal communication, July 15, 2011) “structural change was needed and it really met the needs of the business and that’s why were a profitable company.” OP 8

VS Cont’d: 

OP 9 VS Cont’d

References: 

References J. Walker (personal communication, July 15, 2011). Victoria’s Secret. (2009, Fall). Sales Leadership Onboarding: Come Learn &Grow. OP 10