Presentation Transcript
www.circleofasia.com An Online Travel Consultant: www.circleofasia.com An Online Travel Consultant Chankit Yongpiyakul
General Manager, Circle Of Asia Limited
UNCTAD - UNESCAP
e-Commerce Strategies for Development
November 21, 2002
The Vision: The Vision A Joint Venture between ICT and Travel industries
New travel business idea: online travel consultant, targeting sophisticated travelers
Internet is the major channel
The Business Model: The Business Model Target Markets
Individual Travelers and Small Groups
Internet-based Travel Consultant
Custom Trips
All Major Destinations in Asia
The Challenges: The Challenges How to make Circle Of Asia visible to our target audience and get them to visit our website
How to get our visitors to use our services
How to gain our prospect’s confidence in paying for the service online
Solution: building a credible brand
Focused Content: Focused Content Destination Guides: honest and precise
Featured Stories: travel ideas
Photo Gallery: lively, up-to-date
Marketing: Marketing Online Marketing
Try Everything
Learn from your own experiences
Offline Marketing
Branding, not just Selling
Travel Consultants: Travel Consultants Human at the other end of the line
Honest, professional, and helpful
Free Community Services
Thank You: Thank You