logging in or signing up mercedesPRES Mudki Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 5878 Category: Entertainment License: All Rights Reserved Like it (3) Dislike it (0) Added: November 21, 2007 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Mercedes-Benz: Mercedes-Benz Cara Kopcinski Joel Nance Michelle Smith Melissa Pimental Rita Zurlo Introduction: IntroductionSWOT Analysis: SWOT AnalysisStrengths: Strengths SUV bumper 80% still on the road Resale value Roadside assistance Doubling efforts Fuel cell researchWeakness: Weakness JIT Waiting list Building timeOpportunities: Opportunities Professional sport sponsorship Joint Venture Maybach design conceptThreats: Threats Little to no experience Entrance to new market CompetitorsSituational Analysis: Situational AnalysisGeneral External Environment: General External Environment Lower costing cars (Economic) New class of cars, new age group (Demo) Size of car in Japan and Europe (Global) Taxes for U.S. and Japan on “Larger” luxury cars (Political/Legal) Safety features in innovation (Technical) New plant, new team, new product, new way of doing things (Sociocultural)Industry Analysis: Industry Analysis Sales will be effected by taxes in U.S. and Japan Japan discourage larger cars, leaving more room for competition to more into the marketCompetitor Analysis: Competitor Analysis Top Ten Luxury Cars 1. Cadillac 6. Volvo 2. Lincoln 7. Mercedes 3. Acura 8 . Infiniti 4. Lexus 9. Saab 5. BMW 10. Jaguar Slide12: Cadillac (GM) Concentric diversification Introduction of new cars (e.g. Catera)Slide13: Lincoln (Ford) Product development Attract satisfied customers with improved products (e.g. Mark VIII) Slide14: Acura (Honda) Focus diversification “To build the snob appeal needed to sell luxury performance cars in the United States” (e.g. Legend and Integra) Slide15: Lexus (Toyota) Low cost/ differentiation “Relentless pursuit of perfection” Sticker prices considerably below other luxury cars Slide16: BMW Most direct competitor Market development luxury small car market with less expensive sub-compact modelSlide17: Infiniti (Nissan) Horizontal diversification Overnight loan car Car cleaned inside and outside Gas tank filled Internal Analysis: Internal Analysis Technology and innovation (Support act.) All operations are in the same plant. (Primary act.) Body Paint Assembly Core Competencies: Core Competencies Symbol Name InnovationStrategies: Strategies Differentiation Cost Leadership Product DevelopmentConclusion: Conclusion You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.