McDonaldization

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McDonaldization:

McDonaldization SAVE THE WORLD: SAVE OUR CHILDREN! Would you like fries with that?

AGENDA:

AGENDA Capital, Ray Kroc, and McDonald’s Supersize Me Documentary Film Body Image Responsibility of the Media and Institutions Used To Socialize Our Children I’m NOT Lovin ’ It: McDonaldization of the World One Line Conclusion

CAPITAL, RAY KROC, AND MCDONALD’S (Kincheleo,2009):

CAPITAL, RAY KROC, AND MCDONALD’S (Kincheleo,2009) Influence on Children Media Power Educational Institutions ‘Job Interview’ Seminars Young Consumers Parental Convenience Dominant Discourse vs. McDonald’s Media Advertisements

SUPERSIZE ME (2004):

SUPERSIZE ME (2004) Our future generation targeted: young consumers Schools: $$ vs. Health Media Advertisements: 10,000 per year, 95% for junk food?! McDonalds vs. Citizens: Who’s interests are served? Documentary vs. Mainstream Media ( i.e Tv Commercials Whose job to educate people? Kids’ knowledge due to techno/media power Norm for some to consume McDonald’s on the regular—Health Risks Drugs vs. McDonald’s

BODY IMAGE:

BODY IMAGE

Schools and Corporations:

Schools and Corporations Do corporations care? Is that why they are feeding our children in schools? Are schools setting students up for nutritional/health failure? Whose needs should be met in schools? $$$$$$$$$$$$$$$$$$$

MCDONALDIZATION OF THE WORLD:

MCDONALDIZATION OF THE WORLD America Power Global Cultural Identity Expanding Belts

CONCLUSION:

CONCLUSION

Slide 9:

CREDITS Article and Film “Capital, Ray Kroc, and McDonald’s” By: Joe L. Kincheloe “ Supersize Me” (2004) Pictures http:// www.overadulthood.com/wp-content/uploads/2007/08/mcdonalds.jpg http://www.xmission.com/~ mrets/ROCKY/DUMBING/dumMcDonaldsKids.jpg http:// media.nowpublic.net/images/9e/4/9e48b15d2c1d3daed89c436f41042ccc.jpg http:// smartcanucks.ca/wp-content/uploads/2009/09/picture-52.png http://www.flickr.com/photos/jerm9ine/2090330330/ http://lukepraterswordsalad.com/2011/02/09/fat-neverland-im-loathin-it/im-lovin-it-fat-ronald-cartoon / http:// download.postais.net/images/postais/m_baby_mcdonalds.jpg http:// www.equitymaster.com/5minwrapup/detail.asp?date=01/23/2009&story=6&title=US-calls-China%E2%80%99s-bluff http:// www.toonpool.com/cartoons/McDonaldization_7995 http:// www.disgruntledhuman.com/archives/barbie.jpg https://shareitfitness.wordpress.com/2010/02/17/the-cost-of-eating-fast/