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Edit Comment Close By: andraduk19 (25 month(s) ago) it's very interesting...pls send it to me on email@example.com pls,i really need it,THANKS Saving..... Post Reply Close Saving..... Edit Comment Close By: andraduk19 (25 month(s) ago) it's very interesting...pls send it to me on firstname.lastname@example.org pls,i really need it,THANKS Saving..... Post Reply Close Saving..... Edit Comment Close By: andraduk19 (25 month(s) ago) it's very interesting...pls send it to me on email@example.com pls,i really need it,THANKS Saving..... Post Reply Close Saving..... Edit Comment Close By: albaheeri (26 month(s) ago) thanksss Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Ikea - en bunt av nöje : Ikea - en bunt av nöje By Morven, Kiran, Linzi and Ray The Early days : The Early days Ikea was started by a little farm boy called Ingvar Kamprad who started by selling matches to random people on the mean streets of Stockholm. He opened up his first shop in Älmhultm. The Beginning of Ikea : The Beginning of Ikea In 1943, when Ingvar was 17, his father gave him a gift for succeeding in his studies. The gift was used to establish his own business. The name IKEA was formed from the founder's initials (I.K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up. IKEA originally sold pens, wallets, picture frames, table runners, watches, jewellery and nylon stockings—whatever Ingvar found a need for that he could fill with a product at a reduced price In 1947… furniture was added to the Ikea collection : In 1947… furniture was added to the Ikea collection The furniture was produced by local manufacturers in the forests close to Ingvar Kamprad’s home. The positive response was gratifying, and the line expanded. In 1951…………….. : In 1951…………….. the first IKEA furniture catalogue was published.The founder of IKEA saw the opportunity of becoming a furniture provider on a larger scale. He soon made the decision to discontinue all of the other products and focus directly on low-priced furniture, and the IKEA that we know today was born. In 1955………. : In 1955………. IKEA begins designing its own furniture.There were several reasons for IKEA to start designing its own furniture. But what actually led to this—possibly our best move ever—was quite ironic. Pressure from our competitors caused suppliers to boycott IKEA. Then, by lucky inspiration, one early IKEA employee decided to remove a table’s legs so it would fit into a car, and to avoid transport damage. From that point on, we began to think in terms of design for flat packaging. Which led to even further reductions in price for our customers. A pattern had begun to establish itself at IKEA. Turning problems into opportunities. The Original Ikea : The Original Ikea The original Ikea was very different from what it is today. The original colours of Ikea were red and white but this changed when department stores started opening abroad when they changed to yellow and blue to give off a Swedish feeling. Ingvar Kamprad also wrote a book about his beloved business called "Testament of a Furniture Dealer" Slide 8: The first Ikea store was opened in 1953 in Älmhultm, a small town in Småland where Ingvar was brought up. 5 years later the “real” Ikea store was opened, this store was 6, 700 square metres large. Stores opened rapidly after these two stores were opened. How is Ikea organised? : How is Ikea organised? The founder of IKEA, Ingvar Kamprad, has been eager to create an ownership structure and organisation that stand for long-term independence and security. The IKEA Group is owned by a foundation, Stichting INGKA Foundation , which is registered in the Netherlands. The foundation owns INGKA Holding B.V. the parent company for all IKEA Group companies - from the industrial group Swedwood to the sales companies that own the stores in the various countries. Inter IKEA Systems B.V., the owner of the IKEA concept and trademark, has franchising agreements with every IKEA store in the world. The IKEA Group is the biggest franchisee of Inter IKEA Systems B.V. Finance Stats : Finance Stats Statistics for the financial year 2004 (1 September 2003 - 31 August 2004) totalled 12.8 billion euro (15.5 billion USD). IKEA sales by region : IKEA sales by region As you can see on the pie chart… the vast majority of Ikeas sales are in Europe Europe 81% North America 16% Asia & Australia 3% Ikea’s UK stores : Ikea’s UK stores Edinburgh Glasgow Gateshead Leeds Cardiff Bristol LONDON Lakeland Croydon Brent Park Edmonton Manchester Nottingham Birmingham Charity Work : Charity Work Mr Kamprad supports charities such as UNICEF and encourage support of local causes surrounding each Ikea store. The Beautiful Ingvar Kamprad : The Beautiful Ingvar Kamprad Thank You For Listening To Our Presentation : Thank You For Listening To Our Presentation You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.