Using Social Media for Your Non-Profit

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Why non-profits should use social media, planning it out, getting started, allocating resources, and getting help.

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Using Social Media for Your Nonprofit :

Using Social Media for Your Nonprofit Carol A Spencer County of Morris Web Manager April 28, 2011

About me:

About me IBM Marketing Representative Mid-range computers: 11 years Councilwoman/Mayor Denville Township: 10 years County of Morris Information Technology Website development: 14 years Web Manager / Social Media: 4 years Nonprofit Board Membership National Association of Gov’t Webmasters Morris County Prevention is Key Ayres/Knuth Farm Foundation

About you. How many of you…:

About you. How many of you… Own a smartphone. iPhone or Android. Have a Facebook account. Use it weekly. Have a Twitter account. Tweet weekly. Watch videos on YouTube. Watch TV on the computer. Have a Nook or Kindle. Pay your bills online. Subscribe to a newspaper, daily or weekly.

Let’s talk about…:

Let’s talk about… Why should you do this? Where should you be in the “social space”? How do you get started? How will you find the time? What are the benefits? Where can you get help?

Reaching All Ages:

Reaching All Ages

Where we spend our time online:

Where we spend our time online

Reaching Minorities:

Reaching Minorities

Today’s world…:

Today’s world… People scan; they don’t read Work and personal lives are merging People want information coming to them Everything is mobile Information must be device independent Text messaging is the #1 use of a mobile phone 75% of the world accesses the web via phone

Social Media Revolution Socialnomics 2011:

Social Media Revolution Socialnomics 2011 YouTube: http://www.youtube.com/watch?v=QzZyUaQvpdc Flight 1549, Iran, Tunisia, Egypt, Yemen Social media has changed the world…

Communications Paradigm Shift:

Communications Paradigm Shift Your clients, constituents, donors, employees, visitors and vendors are mobile and using social media. If you aren’t, how can you reach them?

Today’s “Social Space”:

Today’s “Social Space” Twitter Flickr Google Scribd Skype LinkedIn Gowalla Foursquare WordPress Blogger Facebook YouTube Vimeo RSS Feed SlideShare

Today’s “Social Space”:

Today’s “Social Space” Twitter Microblog Flickr Still Photos Google Email, Apps Scribd Documents Skype Phone, chat LinkedIn Network Gowalla Location app Foursquare Location app WordPress Blog Blogger Blog Facebook Network YouTube Video Vimeo Video RSS Feed Subscription SlideShare Presentations

Where should you be?:

Where should you be? It depends on what you want to do Definitely in the major spaces Twitter & Facebook Professional: LinkedIn (or a focused network) Marketing: get creative YouTube / Vimeo Foursquare / Gowalla Public documents / images: Scribd / SlideShare / Flickr / Picasa

How do you get started?:

How do you get started? To be prepared is half the victory. Miguel De Cervantes 1547-1616 Spanish Novelist Dramatist Poet Before beginning, plan carefully. Cicero C 106-43 BC Great Roman Orator Politician By failing to prepare, you are preparing to fail. Benjamin Franklin 1706-1790 American Scientist Publisher Diplomat

Develop, Draw & Write a Plan:

Develop, Draw & Write a Plan Discuss & Decide Where the information will originate Who may speak for your agency Which applications you will use Who will be responsible for the applications What will be the process, the flow What your policies will include Employee use; Content; Commenting How social media will be marketed How you will engage visitors

Morris County’s Process:

Creates in MS Word Website PIO issues a press release Post on the website using Blogger. (Create a custom template) Can use links and graphics, even videos in the blog post Using RSS Feeds, subscribers sign up to get notified via email or in a reader. Home page “What’s New” is auto-updated. The web group creates a tweet with Hootsuite. Include link to website press release. Followers automatically notified. Facebook pulls from Hootsuite through ping.fm. Ping.fm updates FB pages and allows for easily adding additional social networks. Create a video. Embed in website. Upload to YouTube. Announce with Hootsuite or via press release. Subscribers are notified. The web group uploads a catalog or brochure to Scribd.com Scribd subscribers are automatically notified. Scribd can automatically tweet about it. Or, use Hootsuite to tweet about it manually. Blogger auto-emails press releases to web group. Constant Contact notifies the web group when the PIO publishes a newsletter. We tweet that in Hootsuite. Morris County’s Process

Things we learned along the way:

Use the same email address to register for all social media Use the same “vanity” name. Check everywhere before you lock one in. Some can’t be changed. Create a Facebook page, not profile. Then, connect the page to an existing profile. Secure that Facebook profile so no one can see it Decide on a “communications tone” Assign someone to monitor comments Things we learned along the way

Things we learned along the way:

Commenting by fans on your posts can’t be blocked Understand and comply with records retention laws BACK UP (Backupify.com; Tweetake.com) Facebook ‘Page’ comments: screen shots are the only backup method now & they’re not searchable Have multiple administrators for each application Never let fans / followers auto-upload photos or videos. Approve them first. (Flickr ‘groups’ allow this) Things we learned along the way

Finding the time:

Finding the time It’s a jungle out there! Some tools to cut through the weeds Hootsuite Connects to Twitter, FB profiles & pages, LinkedIn, Foursquare, WordPress and more. One message goes many places, all at once Schedule messages iPhone, iPad, Android, Blackberry apps Free account: 5 social networks Pro account: $5.99 / month +1 team member & unlimited social networks 20 % non-profit discount upon approval

Hootsuite Dashboard:

Hootsuite Dashboard

Finding the time:

Finding the time It’s a jungle out there! Some tools to cut through the weeds Tweetdeck Desktop application Only browser app is Google Chrome Connects to Twitter, FB profiles, LinkedIn, Foursquare, Google Buzz, MySpace One message goes many places, all at once Schedule messages iPhone, iPad, Android apps Free

Tweetdeck Dashboard:

Tweetdeck Dashboard

It’s not just one way. It’s a conversation.:

It’s not just one way. It’s a conversation. Follow potential donors. See what they write, what they think. Retweet their stuff. Friend/Follow nonprofit gurus, innovators & bloggers you like for ideas. Comment on their stuff. Don’t be afraid of comments. You’ll learn a lot. Thank people for engaging. If you make a mistake when you post, admit it. People are very forgiving. If you don’t want to read it on the front page of the NY Times, don’t write it.

Is it worth it?:

MorrisCountyNJ 1,450 followers 8,815 views 82 videos 231 subscribers 160,879 reads 239 documents 549 “fans” MCUrgent MorrisProsecutor 275 followers 571 “fans” 187,555 views 1,155 photos 5,613 views; 18 videos 4,439 email contacts Is it worth it?

Interesting Reading:

Interesting Reading The Chronicle of Philanthropy Social Media From the Philanthropist's Perspective http://philanthropy.com/section/Social-Media/374/ Nonprofit Tech 2.0: Social Media Guide for NP Create custom Facebook Pages http://nonprofitorgs.wordpress.com/ 19 Ways NP Can Use SM to Connect with donors http://www.slideshare.net/EnergizedCopy/19-ways-nonprofits-can-use-social-media-to-connect-with-donors Nonprofit Technology Network (NTEN.org) Resources by Topic: Social media http://www.nten.org/learn/bytopic/social+medias Google for Nonprofits http://www.google.com/nonprofits/

Contact Information:

Contact Information National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US

Using Social Media for Your Nonprofit :

Using Social Media for Your Nonprofit Carol A Spencer County of Morris Web Manager April 28, 2011

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