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Premium member Presentation Transcript Slide 1: INDIAN NATIONAL CONGRESS Presented By - : Presented By - Atul Padwal MohammedDanish Varsha Shruti Sanika More INTRODUCTION : INTRODUCTION The Indian National Congress (Hindi: भारतीय राष्ट्रीय कांग्रेस) (abbreviated INC, and also known as the Congress party) is one of the two major political parties in India, the other being the Bharatiya Janata Party. It is the largest and one of the oldest democratic political parties in the world. The party's modern liberal platform is largely considered center-left in Indian political spectrum. Contd… : Contd… Founded in 1885 by Allan Octavian Hume, Dadabhai Naoroji, Dinshaw Wacha, Womesh Chandra Bonnerjee, Surendranath Banerjee, Monomohun Ghose, Mahadev Govind Ranade and William Wedderburn, The Indian National Congress became the leader of the Indian Independence Movement, with over 15 million members and over 70 million participants in its struggle against British rule in India. Brands in Politics : Brands in Politics Political parties get launched as a result of social and political developments India the congress party associates (and so do their supporters) itself with leading India to its independence from the British. Is Election 2009 any different? : Is Election 2009 any different? Political Marketing in india : Political Marketing in india A sound communications strategy could backfire without astute media planning. Use of marketing instruments, concepts and techniques is on the rise in India with every new election Most political parties realizing the importance of political communications have created in house teams, often named as media cell, to establish, maintain and improve the image of their party and advise the party on professional political communications A day after terror : A day after terror A day after terror struck India’s commercial capital Mumbai, while the city was still under siege, dozens of innocent people were still trapped, and the army and police were hunting down the terrorists, senior leaders from the country’s two leading political parties, Bharatiya Janata Party, or BJP, and the Congress, were busy planning new communication strategies. Terror was the new theme. Slide 9: In less than 36 hours of the 26 November attack in Mumbai, the BJP placed prominent ads in a cross-section of newspapers, holding the ruling coalition responsible for the mayhem in that city The message read, Brutal terror strikes at will. Weak government, unwilling and incapable. Fight terror. Vote BJP. The Congress responded the following morning by pointing out in Hindi—Yeh rashtra ka prashna hai, rajniti ka khel nahin Indira Gandhi : Indira Gandhi The first serious challenge to Congress hegemony came in 1967 when a united opposition, under the banner of Samyukt Vidhayak Dal, won control over several states in the Hindi belt. Indira Gandhi, the daughter of Nehru, and Congress president, was then challenged by the majority of the party leadership. The conflict led to a split, and Indira launched a separate INC. Initially this party was known as Congress (R), but it soon came to be generally known as the New Congress. Contd… : The official party became known as Indian National Congress (Organisation) led by Kamaraj. It was informally called the Old Congress. As Indira Gandhi had control over the state machinery, her faction was recognized as the "real" INC by the Election Commission of India, although her organization was the break-away group. Contd… The post-Indira era : The post-Indira era Afterward, former treasurer Sitaram Kesri took over the reins of the party and oversaw the Congress support to the United Front governments that ran from 1996–1998. During his tenure, several key leaders broke away from the party, and serious infighting broke out among those left. In 1998, Sonia Gandhi finally accepted the post of Congress President, in a move that may have saved the party from extinction. Slide 13: After her election as party leader, a section of the party, which objected to the choice, broke away and formed the Nationalist Congress Party. The use of "Congress " continues to denote the party run by Indira Gandhi's successors. There have been repeated attempts by the Indian nationalist groups (such as the Bharatiya Janata Party, BJP) to discredit Sonia Gandhi's leadership on the basis of her foreign origin - she is of Italian ethnicity. THE CONGRESS PARTY'S PRIORITIES, PLANS AND PROGRAMMES : THE CONGRESS PARTY'S PRIORITIES, PLANS AND PROGRAMMES Six Basics The Congress’s six basics for governance: Samajik Sadhhavna to ensure social cohesion and harmony by taking the strictest possible action against those who promote bigotry and hatred Yuva Rozgar to accelerate growth of productive and secure employment opportunities by around one crore a year so that each family has a viable livelihood. Grameen Vikas to improve the income and welfare of kisans and khet mazdoors across the country; Slide 15: • Arthik Navotthan to unleash the creative energies of our professionals and entrepreneurs, the cutting edge of our middle class • Mahila Sashaktikaran to provide for the political empowerment and full educational, economic and legal equality for women • Saman Avsar to provide for equality of opportunity in every way for dalits, adivasis, OBCs and religious and linguistic minorities Indian National Congress : Indian National Congress Chairperson - Sonia Gandhi. Parliamentary Chairperson - Sonia Gandhi. Leader in Lok Sabha - Pranab Mukherjee(Finance Minister). Leader in Rajya Sabha - Manmohan Singh(Prime Minister). Founded – 1885. Newspaper - Congress Sandesh. Contd… : Headquarters - 24, Akbar Road, New Delhi, 110011. Youth wing - Indian Youth Congress. Women's wing - Mahila Congress. Alliance - United Progressive Alliance (UPA) Seats in Lok Sabha – 206/545 Seats in Rajya Sabha – 72/250 Contd… Slide 18: Election symbol - AIMS AND OBJECTIVES: : AIMS AND OBJECTIVES: Corruption free Nation. To make a strong & united nation by curbing division of individuals in the name of caste & creed. Employment for at least one member per family for poor section of society. Equality of Education policy & preventing its commercialization. To finish all terrorist camps & their activities. Contd… : To provide Insurance to farmers & their production and equipments at reasonable prices. To uplift Indian small-scale industries & to reduce imports. To bring uniformity in the civil law of the countries. To organize training camps for the protection of women. Contd… Slide 21: The ‘Aam Aadmi’ toppled the incumbent (Present) ‘India Shining’ in 2004, and history repeat itself in 2009, Congress's 'Jai Ho' trounces (Beat) BJP’s 'Bhay Ho'. The costliest elections in the history of independent India Marketing Boulevard Slide 22: JAI HO V \ S BHAY HO Slide 23: Ad Liking. Review Of Public. Survey Revels. Survey By IMRB Expenditures… : Expenditures… As per CMS(Centre for Media Studies), about 10,000 crore spent during the Lok Sabha elections Celebrity Endorsement : Celebrity Endorsement The modern world of marketing communication has become colorful and Inundated with advertisements, and it is hard to get noticed. It is an uphill task for the designer of an advertising campaign to differentiate itself from others and attract viewers’ attention. Celebrities are people who enjoy specific public recognition by a large number of certain groups of people. They have some characteristic attributes like attractiveness, extraordinary lifestyle or special skills that are not commonly observed. Congress in various states : Congress in various states Congress is currently in power in seven states (Andhra Pradesh, Arunachal Pradesh, Delhi, Rajasthan, Haryana, Mizoram and Manipur) where the party enjoys a majority of its own. In three other states — Assam, Goa and Maharashtra — it shares power with other alliance partners. In Tamil Nadu, where it lost power in 1967 assembly election, is not able to capture again since then. Contd… : The party now provides outside support to the ruling Dravida Munnetra Kazhagam in Puducherry . In the remaining states and union territories, various opposition parties are in power. Contd… Ideology and policies : Ideology and policies Historically, the party has favored farmers, laborers, labor unions, and religious and ethnic minorities. It has opposed unregulated business and finance, and favored progressive income taxes. However, in recent years the party had adopted centrist economic and social democratic agenda. Social policy : Social policy Social policy of the Indian National Congress is based on Gandhian concept of Sarvodaya Sarvodaya in simple words means upliftment of all sections of the society. In particular INC gives special emphasis on the welfare of the economically and socially disadvantaged sections of the society. Contd… : This includes "affirmative action" reservations for weaker sections of the society in education and employment, emphasis on employment generation for rural population (through schemes such as National Rural Employment Generation Scheme) etc. The party supports family planning with birth control but opposes elective abortion, in particular sex selective abortions and late term abortions. Contd… Economic policy : Economic policy Traditionally, Economic policy of the INC emphasized on the importance of the public sector aimed at establishing a "socialistic pattern of society". However, since the economic liberalizations initiated by Dr. Manmohan Singh, the then Finance Minister in the early 1990s, the economic policy of INC has been changed somewhat and it is now adopted free market policies. Though at the same time it is in favour of taking a cautious approach in proceeding with liberalization to ensure that the weaker sections are not affected too hard by the liberalization process. Slide 34: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.