Slide1: Exploring Internationalism: Scotland responds to London’s Olympic vision for culture in 2012 Centre for Cultural Policy Research University of Glasgow 20 June, 2005


Slide2: dr andy miah school of media, language & music university of paisley dr beatriz garcía centre for cultural policy research university of glasgow Culture @ the Olympics intangible, invisible, but impacting


Slide3: why is the Olympics special? size 200+ nations 11,000 athletes 20,000 media 45,000 volunteers multi-sport intangible, invisible, but impacting sports federations symbols games movement non-accredited?


Slide4: symbols ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) movement size games


Slide5: ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) symbols movement size games


Slide6: symbols culture sport education ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) movement size games


Slide7: symbols sport culture education education/ environment ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) movement size games


Slide8: ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) symbols movement size games


Slide9: ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) symbols movement size games


Slide10: ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) symbols movement size games


Slide11: symbols ceremonies torch relay the rings philosophy of olympism 110 year history (or 2,700) movement size games economics branding tourism attraction media coverage inward investment infrastructure development risks ephemeral returns long-term expenses politics


Slide12: symbols politics fair play - intercultural understanding - peace national pride - nation v. nation - medal table - patriotism Jimmy Carter Moscow 1980 North & South Korea Sydney 2000


Slide13: symbols politics fair play - intercultural understanding - peace national pride - nation v. nation - medal table - patriotism WTC flag Salt Lake City 2002 Is the Olympics about the culture of a city, a nation, the world?


Slide14: Is the Olympics about the culture of a city, a nation, the world? Barcelona, 1992 Athens 2004 Sydney, 2000 Atlanta, 1996 Culture @ the Olympics: intangible, invisible, but impacting


Slide15: Barcelona, 1992 Athens 2004 Sydney, 2000 Atlanta, 1996 Seoul, 1988 Mexico, 1968 Culture @ the Olympics: intangible, invisible, but impacting


Slide16: Barcelona, 1992 Athens 2004 Sydney, 2000 Atlanta, 1996 Seoul, 1988 Mexico, 1968 Beijing, 2008 Culture @ the Olympics: intangible, invisible, but impacting


Slide17: Olympic vs. devolved nations 19th C national vs. 21st C global identities static vs. mobile cultures Culture @ the Olympics: intangible, invisible, but impacting


Slide18: nations identities cultures Culture @ the Olympics: intangible, invisible, but impacting


Slide19: nations identities cultures al al inter inter intangible invisible? Culture @ the Olympics: intangible, invisible, but impacting


Slide20: Olympia/Athens OSC Sydney IOC, Lausanne OSC Barcelona OSC Western Ontario Culture @ the Olympics: intangible, invisible, but impacting Olympic Solidarity Olympic Museum Olympic Studies Centre OSC, Loughborough International Olympic Academy Olympic Truce Foundation Cultural Olympiad


Slide21: national olympic academies Culture @ the Olympics: intangible, invisible, but impacting


Slide22: Culture @ the Olympics: intangible, invisible, but impacting media profile sponsorship due to lack of significant obstacles under-funded, un-resourced resistant to commercial values fragmented visions+infrastructure why do they lack? small scale vs. spectacular particular vs. universal marginal vs. mainstream disconnected from the Games politically disenfranchised


Slide23: Culture @ the Olympics: intangible, invisible, but impacting Sustained legacies emerge through intangibles culture of volunteering understanding of difference ‘Invisible’ Olympics ensure the Movement has lasting credibility Olympics Solidarity enables global participation International Olympic Academy creates ‘inclusive’ Olympic family


Slide24: The Olympics is not a sporting event The Olympics should happen nowhere or everywhere The bid process is good in itself


Slide25: email@andymiah.net school of media, language & music university of paisley b.garcia@arts.gla.ac.uk centre for cultural policy research university of glasgow Culture @ the Olympics intangible, invisible, but impacting London2012