logging in or signing up The Mobile Revolution MobileMarketing Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1213 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: August 26, 2010 This Presentation is Public Favorites: 3 Presentation Description I made this mobile marketing presentation at Bark World Expo in Atlanta on August 21, 2010. I talked about the history of social media and how today the use of mobile as a tool allows us to better connect the information that we want with our own preference, or our message to the correct target audience, 24/7. I presented a before and after case study, and gave some simple ideas of how a business, non-profit, blogger, or consumer could “jump” into mobile. Comments Posting comment... By: ternaleague104 (9 month(s) ago) nice informative ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript THE MOBILE REVOLUTION : THE MOBILE REVOLUTION © dana runimas-plazyk Slide 2: © dana runimas-plazyk A brief history of social media What is mobile The old and new way of doing things What can you do to get into mobile A DEFINITION OF THE TERMS : A DEFINITION OF THE TERMS © dana runimas-plazyk SOCIAL: interaction of people with each other and their collective co-existence MEDIA: tools used to store and deliver information or data SOCIAL MEDIA: the tools used to store and deliver information or data via the interaction of people through their collective co-existence SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk According the scientists, the development of the human brain as we know it can be attributed to one thing and one thing only: SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! GOSSIP! © dana runimas-plazyk SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! GOSSIP! --or the ability to retain something someone told you, and be able to retell it to someone else. © dana runimas-plazyk SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk a brief history tour SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Where to find food? How to avoid danger? The story is retold! SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Carvings replicate surroundings SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Hunters and gatherers depict the original “how-tos” through paintings. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Agricultural communities develop— the basis for human civilization SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk 1st writing system: Cuneiform Script. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Scrolls from animal skins and the papyrus plant offer new writing options SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Wood pulp paper is invented in China by Cai Lun. It’s strong and inexpensive. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk The Chinese invent type.The Korean invent movable type. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Gutenberg combines paper, ink, and movable type to invent the printing press. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk The Industrial Revolution: electricity, steam & coal power. Collaboration. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Photography, telegraphy, telephone and moving pictures. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Radio, television, transatlantic phone calls, a catalog frenzy and computers. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Internet, wireless phones, email, spam? Social networking! A DEFINITION OF THE TERMS : A DEFINITION OF THE TERMS © dana runimas-plazyk A SOCIAL NETWORKING GROUP is comprised of generally like-minded individuals, linked up by circumstantial events, who wish to exchange ideas, ideals and knowledge with the hopes of learning about and/or teaching (influencing) others in their way of thinking. INFORMATIONEXPLOSION : INFORMATIONEXPLOSION © dana runimas-plazyk NETWORKINGEXPLOSION : NETWORKINGEXPLOSION © dana runimas-plazyk Slide 24: © dana runimas-plazyk INFORMATION & NETWORKING EXPLODEcreating a breakdown in the way we communicate Slide 25: © dana runimas-plazykh Slide 26: © dana runimas-plazyk THE MISSING LINK IS MOBILE If we don’t like something, we change it! Slide 27: © dana runimas-plazyk Slide 28: © dana runimas-plazyk Was is MOBILE? (I asked a potential client) Slide 29: © dana runimas-plazyk Slide 30: © dana runimas-plazyk Was that MOBILE? Maybe the answer is not too far off! Slide 31: © dana runimas-plazyk Mobile IS THE TOOL that delivers the right message to the right ear Slide 32: © dana runimas-plazyk A COUPLE OF CASE STUDIES THE OLD WAY (before mobile) THE NEW WAY (after mobile) Slide 33: © dana runimas-plazyk Slide 34: © dana runimas-plazyk Slide 35: © dana runimas-plazyk Slide 36: © dana runimas-plazyk Slide 37: © dana runimas-plazyk THE answer IS MOBILE Slide 38: © dana runimas-plazyk Mobile connects information with those seeking it Connects media with social Mobile is the revolutionary tool that bridges the communication gap and connects MESSAGES with PREFERENCESPREFERENCES with MESSAGES 24/7 Slide 39: © dana runimas-plazyk MOBILE CONNECTS OFFLINE AND ONLINE MARKETING RIGHT MESSAGES WITH THE RIGHT AUDIENCES Slide 40: © dana runimas-plazyk Slide 41: © dana runimas-plazyk Slide 42: © dana runimas-plazyk Slide 43: © dana runimas-plazyk Slide 44: © dana runimas-plazyk WHAT CAN I do TO JUMP INTO THE MOBILE AGE? WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Rethink your customers! Engage them where they hang out. It’s NOT about pitching your product . It’s about the experience your customer will have with your product; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Put yourself on the map! Make yourself visible to your clients, benefactors and readers by registering your business, non-profit or blog in mobile directories such as Google Places, or Google 411; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Implement mobile campaigns utilizing 2D barcodes, text polls, surveys, contests, coupons and specials; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Participate in location based social media by listing your business in FourSquare, Gowalla, Groupon, Koprol, WeReward, Urbankite and hundreds more; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Have a .mobi site available to work on all phones; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Consider proximity marketing; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Welcome reviews and testimonials; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Observe the golden rule: treat others they way you’d like to be treated, while having fun along the way. WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer You have a voice! Rethink your providers! Engage them where they hang out, and do it only if they are willing to listen; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Find location and time-based information by checking out mobile search options through your mobile phones; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Try out 2D barcodes, participate in surveys, polls and text A WORD to A NUMBER to receive special offers from those suppliers you frequent or you would like to try out; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Sign up or download apps to participate in location based social media, such as FourSquare, Gowalla, Urbankite, or ScoutMob the latter currently in Atlanta and New York. Make friends along the way, while earning badges or benefitting from coupons and specials; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Give reviews; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Save time and money, simplify your life and enjoy social interaction while having fun. THE MOBILE Revolution? : THE MOBILE Revolution? © dana runimas-plazyk THE MOBILE evolution : THE MOBILE evolution © dana runimas-plazyk NO EXCUSESMOBILE MARKETING630-665-9333 : NO EXCUSESMOBILE MARKETING630-665-9333 © dana runimas-plazyk Go to www.2Dscan.com on your phone to download app 2. Hold phone over 2D barcode and scan You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
The Mobile Revolution MobileMarketing Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1213 Category: Business & Fin.. License: All Rights Reserved Like it (1) Dislike it (0) Added: August 26, 2010 This Presentation is Public Favorites: 3 Presentation Description I made this mobile marketing presentation at Bark World Expo in Atlanta on August 21, 2010. I talked about the history of social media and how today the use of mobile as a tool allows us to better connect the information that we want with our own preference, or our message to the correct target audience, 24/7. I presented a before and after case study, and gave some simple ideas of how a business, non-profit, blogger, or consumer could “jump” into mobile. Comments Posting comment... By: ternaleague104 (9 month(s) ago) nice informative ppt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript THE MOBILE REVOLUTION : THE MOBILE REVOLUTION © dana runimas-plazyk Slide 2: © dana runimas-plazyk A brief history of social media What is mobile The old and new way of doing things What can you do to get into mobile A DEFINITION OF THE TERMS : A DEFINITION OF THE TERMS © dana runimas-plazyk SOCIAL: interaction of people with each other and their collective co-existence MEDIA: tools used to store and deliver information or data SOCIAL MEDIA: the tools used to store and deliver information or data via the interaction of people through their collective co-existence SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk According the scientists, the development of the human brain as we know it can be attributed to one thing and one thing only: SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! GOSSIP! © dana runimas-plazyk SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! GOSSIP! --or the ability to retain something someone told you, and be able to retell it to someone else. © dana runimas-plazyk SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk a brief history tour SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Where to find food? How to avoid danger? The story is retold! SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Carvings replicate surroundings SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Hunters and gatherers depict the original “how-tos” through paintings. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Agricultural communities develop— the basis for human civilization SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk 1st writing system: Cuneiform Script. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Scrolls from animal skins and the papyrus plant offer new writing options SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Wood pulp paper is invented in China by Cai Lun. It’s strong and inexpensive. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk The Chinese invent type.The Korean invent movable type. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Gutenberg combines paper, ink, and movable type to invent the printing press. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk The Industrial Revolution: electricity, steam & coal power. Collaboration. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Photography, telegraphy, telephone and moving pictures. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Radio, television, transatlantic phone calls, a catalog frenzy and computers. SOCIAL MEDIA IS NOT NEW! : SOCIAL MEDIA IS NOT NEW! © dana runimas-plazyk Internet, wireless phones, email, spam? Social networking! A DEFINITION OF THE TERMS : A DEFINITION OF THE TERMS © dana runimas-plazyk A SOCIAL NETWORKING GROUP is comprised of generally like-minded individuals, linked up by circumstantial events, who wish to exchange ideas, ideals and knowledge with the hopes of learning about and/or teaching (influencing) others in their way of thinking. INFORMATIONEXPLOSION : INFORMATIONEXPLOSION © dana runimas-plazyk NETWORKINGEXPLOSION : NETWORKINGEXPLOSION © dana runimas-plazyk Slide 24: © dana runimas-plazyk INFORMATION & NETWORKING EXPLODEcreating a breakdown in the way we communicate Slide 25: © dana runimas-plazykh Slide 26: © dana runimas-plazyk THE MISSING LINK IS MOBILE If we don’t like something, we change it! Slide 27: © dana runimas-plazyk Slide 28: © dana runimas-plazyk Was is MOBILE? (I asked a potential client) Slide 29: © dana runimas-plazyk Slide 30: © dana runimas-plazyk Was that MOBILE? Maybe the answer is not too far off! Slide 31: © dana runimas-plazyk Mobile IS THE TOOL that delivers the right message to the right ear Slide 32: © dana runimas-plazyk A COUPLE OF CASE STUDIES THE OLD WAY (before mobile) THE NEW WAY (after mobile) Slide 33: © dana runimas-plazyk Slide 34: © dana runimas-plazyk Slide 35: © dana runimas-plazyk Slide 36: © dana runimas-plazyk Slide 37: © dana runimas-plazyk THE answer IS MOBILE Slide 38: © dana runimas-plazyk Mobile connects information with those seeking it Connects media with social Mobile is the revolutionary tool that bridges the communication gap and connects MESSAGES with PREFERENCESPREFERENCES with MESSAGES 24/7 Slide 39: © dana runimas-plazyk MOBILE CONNECTS OFFLINE AND ONLINE MARKETING RIGHT MESSAGES WITH THE RIGHT AUDIENCES Slide 40: © dana runimas-plazyk Slide 41: © dana runimas-plazyk Slide 42: © dana runimas-plazyk Slide 43: © dana runimas-plazyk Slide 44: © dana runimas-plazyk WHAT CAN I do TO JUMP INTO THE MOBILE AGE? WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Rethink your customers! Engage them where they hang out. It’s NOT about pitching your product . It’s about the experience your customer will have with your product; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Put yourself on the map! Make yourself visible to your clients, benefactors and readers by registering your business, non-profit or blog in mobile directories such as Google Places, or Google 411; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Implement mobile campaigns utilizing 2D barcodes, text polls, surveys, contests, coupons and specials; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Participate in location based social media by listing your business in FourSquare, Gowalla, Groupon, Koprol, WeReward, Urbankite and hundreds more; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Have a .mobi site available to work on all phones; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Consider proximity marketing; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Welcome reviews and testimonials; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk business * non-profit * blogger Observe the golden rule: treat others they way you’d like to be treated, while having fun along the way. WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer You have a voice! Rethink your providers! Engage them where they hang out, and do it only if they are willing to listen; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Find location and time-based information by checking out mobile search options through your mobile phones; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Try out 2D barcodes, participate in surveys, polls and text A WORD to A NUMBER to receive special offers from those suppliers you frequent or you would like to try out; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Sign up or download apps to participate in location based social media, such as FourSquare, Gowalla, Urbankite, or ScoutMob the latter currently in Atlanta and New York. Make friends along the way, while earning badges or benefitting from coupons and specials; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Give reviews; WHAT CAN I DO TO JUMP IN? : WHAT CAN I DO TO JUMP IN? © dana runimas-plazyk consumer Save time and money, simplify your life and enjoy social interaction while having fun. THE MOBILE Revolution? : THE MOBILE Revolution? © dana runimas-plazyk THE MOBILE evolution : THE MOBILE evolution © dana runimas-plazyk NO EXCUSESMOBILE MARKETING630-665-9333 : NO EXCUSESMOBILE MARKETING630-665-9333 © dana runimas-plazyk Go to www.2Dscan.com on your phone to download app 2. Hold phone over 2D barcode and scan