Why Beacons are the Future of Customer Engagement

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Presentation Description

By the end of 2014, there will be 30,000 active beacons in the U.S. With an increasing number of shoppers using their smartphones in-store to compare and get the best deal, retailers are turning to beacons to blend mobile and in-store shopping and create an experience that delights customers.

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Presentation Transcript

slide 1:

WHY CUSTOMER ENGAGEMENT

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4 2 0 1 By the end of 2014 there will be 30000 active beacons

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60 mil BEACONS 60 million iBeacon units will be shipped by 2019

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Beacons The Next Frontier for Consumer Engagement Download Ebook

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STORE P R O D U C T S RETAILERS AND BEACONS

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TOP 100 STORE P R O D U C T S 50 Half of the top 100 retailers in the U.S. are testing beacons this year

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72 3 2014 2015 2016 2017 2018 2019 STATUS OF BEACON ADOPTION AMONG RETAILERS Less than 3 of retailers are equipped to identify customers walking into a store but 72 plan on being able to do so within five years

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STORE P R O D U C T S STORE P R O D U C T S STORE P R O D U C T S STORE P R O D U C T S STORE P R O D U C T S STORE P R O D U C T STORE P R O D U C T S 3.5 million Retailers will have 3.5 million active beacons installed by the end of 2018

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BEACON PRIMER WEBINAR SERIES Register Now

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THE BEACON ADVANTAGE

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5 Only 5 of in-store shoppers have that retailers mobile app installed on their phone

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Rate this app FREE WELCOME JOHN RECEIVE GIFTS WITH YOUR PURCHASE Users receiving an iBeacon notification are 6.4x more likely to keep an app on their phone

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OFFER In-store app usage is 16.5x greater for users who have received a beacon message

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How Brands and Retailers can go Omni channel using Beacons Download Ebook

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TIPS ON HOW TO SUCCEED WITH BEACONS

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CHECKOUT MESSAGE 50 OFF DISCOUNT Enable cashless checkout By 2017 roughly half of all in-store transactions will be completed via mobile devices Timely in-store messages and advertisements can lead to 20x increase in purchase intent Trigger custom messages and advertisements Offer discounts on purchases More than 30 of American consumers dont use mobile shopping apps because they arent receiving any useful discounts or coupons

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NOTIFICATION HI JAMES 50 DISCOUNT ON SHOES DIRECTIONS Over 40 of shoppers actually look for offers on their mobile devices while theyre in the store Use beacons enabled-apps to send customers relevant offers 66 of customers who use mobile to make a purchase decision prefer a mobile app with in-store navigation Help customers find their way around the store

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Investors Reach us on twitter: Presence New York Bangalore Beaconstac enables businesses to deliver superior customer experiences through the use of Beacons for engagement messaging and analytics. Ask us how BeaconStac can help you blog.beaconstac.com www.beaconstac.com beaconstac

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Thank you

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Beacons: The Next Frontier for Consumer Engagement How Brands and Retailers can go Omni channel using Beacons Learn More Download Ebook Register Now Download Ebook

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