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The Geotourism Strategy Can tourism help protect World Heritage sites? National Geographic Society Center for Sustainable Destinations

DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE : 

DESTINATION TOURISM STYLES DIFFER IN RELATION TO PLACE

Touring-style tourism Depends on human and physical character of place. : 

Touring-style tourism Depends on human and physical character of place. ACTIVITIES sightseeing history nature scenery hiking / Nordic skiing local shopping typical cuisine photography etc.

R & R (rest and recreation) tourism Depends only on physical character of place.: 

R & R (rest and recreation) tourism Depends only on physical character of place. ACTIVITIES coastal resorts golf downhill skiing water sports vacation homes

Entertainment-style tourism Does not depend on character of place. : 

Entertainment-style tourism Does not depend on character of place. ACTIVITIES theme parks outlet malls amusement parks convention centers sports arenas casinos

DESTINATION STYLE DRIFT . . . if development unchecked, unguided : 

DESTINATION STYLE DRIFT . . . if development unchecked, unguided Unspoiled destination SPOILED ?

Plog’s psychographic continuum After Stanley C. Plog, PhD: 

Plog’s psychographic continuum After Stanley C. Plog, PhD VENTURERS PAROCHIALS (DEPENDABLES) Venturers Near-Venturers Near-Parochials Parochials Centric-Venturers Centric-Parochials

2003-4 STEWARDSHIP SURVEY: 115 Global Destinations: 

2003-4 STEWARDSHIP SURVEY: 115 Global Destinations

Index of Destination Stewardship : 

Index of Destination Stewardship 0-2 Catastrophic 3-4 In serious trouble 5-6 In moderate trouble 7-8 Minor difficulties 9 Authentic, unspoiled, and likely to remain so 10 Enhanced SIX CRITERIA Environment Cultural/social impact Aesthetics Built heritage Tourism management General outlook

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82 Norwegian fjords

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66 Machu Picchu 61 Mont-St.-Michel 68 Guanajuato

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41 Costa del Sol

2006 STEWARDSHIP SURVEY: 100 World Heritage Destinations Now under way: 

2006 STEWARDSHIP SURVEY: 100 World Heritage Destinations Now under way Destination = WH site + region

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Machu Picchu

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Sacred Valley (Vilcanota)

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Cuzco airport

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Doing well . . . Western Fjords

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Doing poorly . . . Galápagos

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Angkor and . . .

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. . . Siem Reap

geotourism: 

geotourism Tourism that sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents. More than eco-; more than sustainable.

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Tangible assets, both cultural . . . TRADITIONAL ARCHITECTURE

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ARCHAEOLOGY

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. . . and natural . . .

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GEOLOGY

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. . . as well as intangible assets

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CUISINE

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LOCAL CRAFTS

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DANCES

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LIVING HISTORY

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ARTS Many small/medium businesses

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THE WELL-BEING OF RESIDENTS

Geotourism Virtuous Circle: 

Geotourism Virtuous Circle Place-based tourism Community benefit Motive to protect

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Ask the travel industry to help protect the tourism product!

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Galápagos Tourist philanthropy— e.g., Lindblad Expeditions

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Siem Reap Industry action and philanthropy— e.g., HeritageWatch foundation

Forging partnerships: National Geographic cobranded Geotourism MapGuides : 

Forging partnerships: National Geographic cobranded Geotourism MapGuides

National Geographic Geotourism MapGuide program : 

National Geographic Geotourism MapGuide program Local Geotourism Stewardship Council forms. • historic preservation • nature & ecotourism • indigenous peoples • art and crafts • traditional performing arts • farm/restaurant programs • beautification programs + other stakeholder groups + private & public sectors Local council and communities submit content for the map. National Geographic prepares map. RESULTS: An educational map. A awareness-raising catalyst for communities. Permanent stewardship council.

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The Sonoran Desert Geotourism MapGuide

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Waterton-Glacier International Peace Park, Canada-USA In planning: trans-border Geotourism Stewardship Council and MapGuide project

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