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BMW “The Ultimate Driving Machine” Bayerische Motoren Werke Dinh Dino Rezar Rob Jamie DDRRJ, LLC

BMW – The Company: 

BMW – The Company History 1916 RMW (Rapp Motoren Werke ) is founded as an aircraft-engine factory in Munich. In 1917, Changed to BMW. 1923 The first BMW motorcycle leaves the Munich production site. 1928 The first BMW automobile, the Dixi 3/15, is developed in Munich. 1955 The BMW 503 and 507 sports cars are today’s 'golden oldies'. 1962 The 1500 model establishes the trend for the "new class" of sporty compact touring cars. 1981 BMW becomes the first European carmaker to establish a subsidiary in Japan.   1977 BMW introduces the first 7 Series car. The 733i sets new standards in technology, design and equipment. 1989 In the year the Iron Curtain fell, BMW has another first by producing half a million cars.

BMW – The Company: 

BMW – The Company Strategy Respect for the individual Competition Mercedes Benz Jaguar Infinity Lexus Cadillac Lincoln Customers The person that appreciates, and is willing to pay for, the “Ultimate Driving Machine.”


BMW – Process Simplification Frequent Production Changes Process Variety Process Flexibility Process Focus

BMW – Process Simplification: 

BMW – Process Simplification Acquisition Methodology Control R&D Expenditures Currency Exchange Target Costing Employee Training and Empowerment Preventive Maintenance

BMW – Automation: 

BMW – Automation Four Levels of Automation Changes in the level of automation can drastically affect quality of the product, cost, efficiency of a process, and flexibility to produce different products. Level 1 deals with material handling, automated conveyors, and robotic operations Level 2 deals with equipment and plant layout


BMW – Automation Level 3 involves manufacturing software and flexible manufacturing systems Level 4 involves computer integration

BMW – Managing Policy Changes: 

BMW – Managing Policy Changes Measurements of: Flexibility Quality Manufacturing Effectiveness Costs Incentive Compensation Leadership Style


BMW – Managing Policy Changes


BMW – Managing Policy Changes


BMW – Conclusion Need More Information Process Simplification Increase Automation Measuring Flexibility

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