BMW: BMW “The Ultimate Driving Machine” Bayerische Motoren Werke Dinh
DDRRJ, LLC BMW – The Company: BMW – The Company History
1916 RMW (Rapp Motoren Werke ) is founded as an aircraft-engine factory in Munich. In 1917, Changed to BMW. 1923 The first BMW motorcycle leaves the Munich production site. 1928 The first BMW automobile, the Dixi 3/15, is developed in Munich. 1955 The BMW 503 and 507 sports cars are today’s 'golden oldies'. 1962 The 1500 model establishes the trend for the "new class" of sporty compact touring cars. 1981
BMW becomes the first European carmaker to establish a subsidiary in Japan.
1977 BMW introduces the first 7 Series car. The 733i sets new standards in technology, design and equipment.
In the year the Iron Curtain fell, BMW has another first by producing half a million cars. BMW – The Company: BMW – The Company Strategy
Respect for the individual Competition
The person that appreciates, and is willing to pay for, the “Ultimate Driving Machine.” Slide4: BMW – Process Simplification
Frequent Production Changes
Process Focus BMW – Process Simplification: BMW – Process Simplification Acquisition Methodology
Control R&D Expenditures
Employee Training and Empowerment
BMW – Automation: BMW – Automation Four Levels of Automation
Changes in the level of automation can drastically affect quality of the product, cost, efficiency of a process, and flexibility to produce different products.
deals with material handling, automated conveyors, and robotic operations
deals with equipment and plant layout Slide7: BMW – Automation Level 3
involves manufacturing software and flexible manufacturing systems
involves computer integration BMW – Managing Policy Changes: BMW – Managing Policy Changes Measurements of:
Slide9: BMW – Managing Policy Changes Slide10: BMW – Managing Policy Changes Slide11: BMW – Conclusion Need More Information