Presentation Transcript
Content Management : Content Management Stephen Arnold
InfoToday 2001 New York
May 2001
Why is Content Important?Types of Content: Increasingly Complex : Why is Content Important? Types of Content: Increasingly Complex Textual information about products, people
Facts
Numeric information
Rich media “objects” -- audio, video in two flavors: archived and streaming
Records of collaboration sessions -- P2P information
Metadata — information about information
Forces: From many organizational areas : Forces: From many organizational areas
Checklist of CM Drivers : Awareness expanding: upwards (management), downwards, and outwards
New users want rich media, caching exploding
Solutions, not separate programs
Integration with existing ERP applications
Intense price competition, conflicting claims
XML -- mandatory technology
Wireless, pervasive access
Checklist of CM Drivers
What’s Content Management? : What’s Content Management? New buzz word
Umbrella covering multiple functions
Work flow package
Activities: 3 Core Functions : Activities: 3 Core Functions
Complex Structure: Interwoven’s Architecture : Complex Structure: Interwoven’s Architecture www.interwoven.com
CM Orienting Facts : CM Orienting Facts Costs range from low $500 (Ekton) to more than $1,000,000 plus (Vignette); less using Microsoft “dot Net” tools
Time to set up ranges from 15 days to six months or more
Staff must use tools; otherwise, CM system fails
No silver bullet – a complex tool to manage sites with dynamic content and multiple users
What to Look For : Permissions -- who can change what when
Merge old and new content -- version control
Handle Word, PDF, and databased information
“Help,” documentation, customer support
“Fill in the blank” templates and other visual controls
Workflow controls for different departments and content
Metatags / metadata
What to Look For
The Three Key Toolsets: 9 major components : The Three Key Toolsets: 9 major components Content Related Tools
WYSIWIG Editor
Database
Document Management
Enhanced Function Tools
Personalization Tools
Site Manipulation
Search Engine
Administrative tools
Manage files (“plumbing”)
Usage Tracking
Security Services
Players in Content Management:List at www.arnoldit.com : Players in Content Management: List at www.arnoldit.com AlphaServe
Aspect
Brio
Broadvision
Business objects
Chrystal
Corechange
CoVia (Glyphica)
Eloquent
Engenia
Enigma
Epicentric
Hummingbird
Hyperwave
InfoImage
Intraspect
KnowledgeTrack Microsoft
nCompass
NEC
OpenText
Oracle
Plumtree
SageMaker
Semio
Sequoia
Sterling (SBC) / Vignette
Thoughtstar
TopTier
2Bridge
Vignette
Webridge
Yahoo
Content Strategy — A Must Have : Content Strategy — A Must Have Database and XML (XHTML) friendly
Reduce risk with audit trail (work flow)
Reduce costs of site management and maintenance
Greater flexibility in handling rich, multi-media content
Arnold Information Technology : Arnold Information Technology Founded in 1991, staff of eight full-time consultants and more than 25 part-time consultants
Provides technology assessment and information engineering services
Recent projects:
One of the founders of the Point Internet service (“Top 5% of the ‘Net), sold to Lycos in 1995
Architecture for www.firstgov.gov
Arnold Information Technology : Online yellow pages strategy for a Regional Bell Operating Company (service now deployed)
Electronic publishing work flow and system engineering for a major technical publishing firm
Market research about interactive services among leading scientists and engineers.
Business and technical market studies.
Contact: Stephen Arnold 502-228-1966, voice 502-228-0548, facsimile sa@arnoldit.com
Arnold Information Technology
Catch the
buzz on authorSTREAM
Copyright © 2002-2008 authorSTREAM. All rights reserved.