WorkProgress04

Slide1: 

ANIMA Réseau Euroméditerranéen d’Agences de Promotion des Investissements Euromediterranean Network of Investment Promotion Agencies ANIMA Annual Report Workshop 2 Work progress Focus on FDI development & economic intelligence 3rd ANIMA Annual Conference Rome, 6-7 October 2004

Contents: 

Contents FDI observatory (MIPO) Data base on leads ANIMA web site development Rating of Med countries and investment charter Investors' image of Med countries and study of key investors in the region Strategic studies (delocations from EU, inventory of technoparks and MedIntelligence network, domestic re-investment by expatriates) Sector studies (textile, call centres & shared service centres, cosmetics, automobile)

l. FDI observatory MIPO: 

l. FDI observatory MIPO 563 projects detected since 1/1/2003 (21 months) Around €20bn in capital injection (US$ 24 bn) Almost 38,000 jobs created Real figures are higher (magnitude of projects only known in 2/3rd of cases) Promising quality of new investments Some strategic/ high profile/ high tech projects (R&D etc.) Projects are coming from 50 different countries Presence of blue chips and transnational companies A new wind of optimism The gap between MEDA and Central/Eastern Europe seems to be closing MEDA recovery is an on-going process

The average MEDA investment project: 

The average MEDA investment project An investment from Western Europe (France, Spain, UK, Germany) Or USA And more and more from the rest of the world (Gulf, Asia…) Main destinations Morocco, Turkey, Algeria, Egypt, Israel, Tunisia, Lebanon Machrek trails behind Maghreb Five major sectors Textile, automotive industry, tourism, agrobusiness, energy + a booming sector: ICT (software, call centres etc.) Average size per project (known for 2/3rds of projects) Investment: €94m million Job creation: 309 jobs Rather big projects…

FDI projects per country of destination: 

Source: MIPO 1/1/2003 to 1/10/2004 FDI projects per country of destination

Who is investing in MEDA? Project origin: 

Who is investing in MEDA? Project origin Despite EU and USA concentration, 50 different countries of origin France is leading (one third of projects, less in terms of FDI amount) Remarkable US presence (44 projects in 2003, 49 in 2004) Contribution of investments coming from the Islamic countries (19 projects in 2003, 25 in 2004) Asia increases its presence (26 projects) Intra-MEDA investment is growing (20 projects so far)

FDI projects to MEDA per origin : 

FDI projects to MEDA per origin EU MEDA Non MEDA Islamic States Others Source: MIPO

FDI projects in MEDA per sector, 2003-2004 : 

FDI projects in MEDA per sector, 2003-2004 Source: MIPO 1/1/2003 to 1/10/2004

Top MEDA investments : 

Top MEDA investments 43 projects announced over €100 million Main sectors: tourism, infra-structure, cars, telecom, energy Source: MIPO 1/1/2003 to 1/10/2004

What is MIPO? : 

What is MIPO? Mediterranean Investment Project Observatory A data base with all MEDA investments or prospects (realised or publicly announced for a short term implementation) An on-line data base with access on ANIMA web site An annual report An on-going process No specific bias concerning countries All are treated the same way (same newsflow) However addition of IPA projects in Morocco, Lebanon, and Algeria (2004) Possible comparison with other observatories managed by Invest in France (France, Europe, Eastern Europe)

Our economic intelligence tools: 

Our economic intelligence tools Mediterranean Investment Project Observatory (MIPO) Around 300 projects and leads detected per year Internet Monitoring of companies Others sources Fairs Listing ANIMA team IPAs & other partners Open data bases www.kompass.fr, www.societes.com, www.lexpansion.com Semantic analysis Selection of 700 to 1,000 news and alerts per year for MEDA

MIPO on www.animaweb.org: 

MIPO on www.animaweb.org

Your role: 

Your role We need your co-operation (cf. MIPO form) To get new projects To get more information on each project in the DB The FDI amount, nb. of jobs are rarely available To follow-up projects MIPO is based on open information, as published in the media Confidentiality cannot be an obstacle However, copyright issue in news article MIPO is yours We agree to send you the Excel or Access file every quarter Could be updated on-line by webmasters

m. Business development & promotion : 

m. Business development & promotion Presentation of your servant… Profile: 12 years with AFII (London and New-York) Mission: create a new ‘department’ within ANIMA 3 lines Database: leads on investment projects for MEDA Prospecting: direct contact with potential investors Promotion: inform on market and opportunities

Business development  The database on leads: 

Business development The database on leads Definition Leads: based on simple ‘intention’ to invest in MEDA region Type of investment and sector interests needed from MEDA countries Sources Website Knowledge management (AFII & ANIMA network) Prospecting SMILE: Shared MEDA Investment Leads 1- Obtain critical size for customised database (Excel for now) 2- Distribute information to MEDA correspondants for follow-up 3- Better profiling of investors and investment trends  Objectives  SMILE

Business development   SMILE database: examples : 

Business development  SMILE database: examples

Business development  Prospecting: 

Business development Prospecting Trade shows Large inevitable trade shows: maximum exposure to the sector (e.g. SIAL) Euromediterranean conferences/trade-shows/symposium Trade missions and road-shows Use events or travels of experts/political figures Easier to mobilise network to obtain meetings Calling and e-mailing (only for specific events this year) Contact identification & lead verification/qualification purpose Trade shows and trade missions preparation 1- develop direct contacts 2- qualify leads Objectives 

Business development  Prospecting: 

Business development Prospecting How to adequate objectives & ressources?

Business development  Prospecting: 

Business development Prospecting Targeting & knowledge management Closer cooperation needed with MEDA country Network infrastructure to accelerate efficiency  ANIMA = 12 national IPAs with regional and local offices or IPAs 10,000 contacts 1 person = 160 companies How to adequate objectives & ressources? What is needed:

Business development & promotion Promotion: 

Business development & promotion Promotion Trade shows booth presence round-tables Web site Less institutional & more business friendly Traffic generation essential New brochure Short and easy to understand: surprise and tease Where & What

n. The ANIMA web site: 

n. The ANIMA web site Brief history December 2002 Draft website – Old design October 2003 Launch of the new web site January 2004 Most pages completed in English and French, with the agreement of Med IPAs April 2004 Launch of dynamic features (observatory, news server, contacts, events etc.) Current content 400 pages in both Fr and Eng Daily updates –news, FDI projects, events etc. Lots of documents to be downloaded

An optimised homepage: 

An optimised homepage

MIPO: 

MIPO About 1000 visitors a month 575 investments listed since January 2003 30 new investments per month, now A free subscription to the MIPO weekly update The possibility to sort online the sector of investment, its origin, its destination country List of the companies that have invested in MEDA in the past 2 years

News server: 

News server 170 News published since March 2004 A free subscription by mail to the newswire (weekly newsletter) 3 news per month for each MEDA country A publication interface that allows every Med IPA to publish its own news under webmaster control

Business profiler: 

Business profiler Online since June 2004 A detailed questionnaire allowing ANIMA to get the profile of the visitor and to establish a prospect database 10 new prospects every month To be developed

Business opportunities interface: 

Business opportunities interface On-line since September 2004 A tool that allows everybody to publicise its own opportunity (event, bargain, deal ….) 200 visitors a month

Intranet access: 

Intranet access Access to the ANIMA contact list (140 names) ANIMA operations Pipeline Seminar registration Files Server interface News publication Websites address publication

Web site statistics: 

Web site statistics Change in overall use (visits, downloads, pages seen)

Origin of visitors: 

Origin of visitors France 19% USA 11 % Morocco 5% Italy 1% Canada 1% Belgium 1% Netherlands 1% Less than 1% United Kingdom Switzerland Turkey Germany Lebanon Israel Malta Denmark

Top pages visited, top files: 

Top pages visited, top files Pages MIPO English Homepage Business Opportunities News Wire Morocco Homepage Algeria Homepage Invest in Med Heading Tunisia Homepage Why investing in Algeria PDF files downloaded MIPO (French version) Newsletter N°5 Newsletter N°6 MIPO (English version) Franchise in MEDA countries DoingBusiness (French version)

Link with Med IPAs' websites : 

Link with Med IPAs' websites Redirecting traffic to Med IPA websites Increasing Med IPA websites popularity on the web Direct links to Med IPA websites on 4 different pages of the ANIMA website 10 to 160 visitors per month sent by animaweb.org to every Med IPA website. Statistics over 10,000 visitors: Morocco 160 Algeria 108 Tunisia 80 Egypt 60 Lebanon 58 Syria 50 Turkey 25

o. Rating of Med countries and investment charter: 

o. Rating of Med countries and investment charter Reminder of past decisions Cyprus proposal of a « MEDA Charter for Investment » (October 2003) Would include a common and objective list of indicators to be agreed upon by all countries Would be disclosed to investors as a long term commitment from MEDA countries, in order to restore confidence Self implementation and control In La Baule (May 2004) Issuing of a draft list of indicators, definitions and sources Proposal to deliver a kind of ‘ANIMA label’ (in fact, it could be a simple annual delivery of the scoreboard) Request from Med IPAs to get the values before selecting the indicators…

The initial list of indicators: 

The initial list of indicators The ANIMA investor scoreboard May 2004

What we have now: 

What we have now A set of 152 indicators with their values for each MEDA country + some reference countries (EU, CEEC etc.) Definition, units, comments, and source Comment : Turkey, Israel, Egypt, Algeria and Morocco are the biggest MEDA markets in terms of gross domestic product. Tunisia, Syria, Lebanon, Cyprus, Jordan come after. The global GDP of MEDA represents 50% of the GDP of Italy. Definition : GDP at a purchaser's price is the sum of gross value added by all residents producers in the economy. In billion current US$ Source : World Bank, National accounts data 2002 A1. GDP Example

MEDA Investment Charter: 

MEDA Investment Charter Current status This list is too long, with overlaps It will be difficult and expensive to update it Some indicators are rather theoretical, othesr are sensitive… Need to select 30 to 50 operational indicators Proposal Get your feedback on the 30 major indicators to be kept (each agency) Edit a pre-public version by 15 November 2004 Publish a first issue during the €MIS, Marseille, Mid-January 2005 Promote the charter (find a name –e. g. MEDA Attractiveness Scoreboard or MICHA etc., publish it on your web sites etc.)

l. Strategic studies: 

l. Strategic studies Inventory of technoparks and MedIntelligence network Draft results (survey) Impact of delocations from EU to MEDA Downloadable on animaweb.org (French version) Domestic re-investment by expatriates (MEDA-Entrepreneurs Our idea is to prepare a kind of promotional brochure on the concept, plus some case studies and success stories Image of MEDA countries Draft results (survey) Will be discussed at next IPA managers’ meeting (December 2004)

Survey of MEDA technoparks, incubators, nurseries : 

Survey of MEDA technoparks, incubators, nurseries Objectives To identify the existing technology poles (technopoles, technoparks, incubators, nurseries, R&D centres) in the EuroMed region To analyse the existing and potential links between these structures and the foreign investments attracted In hi-tech sectors such as ICT, call centres, etc. In traditional sectors which are users of R&D To determine political actions that would foster the attractiveness of MEDA countries, for instance the creation of a MedIntelligence network

Preliminary survey results: 

Preliminary survey results Incubators in the EuroMed zone considered (MEDA + latin EU countries) are relatively numerous 164 incubators and nurseries have been identified so far As well as 91 scientific parks or technoparks or research centers Israel is the most advanced country, modelling this activity on the US concept by fostering investments with a 2-year aid Some countries are at an early stage (Syria, Palestine, Algeria) Some major technoparks exist (Casa Technopark, El Ghazel Tunis, Smart Village Cairo, Berytech etc.) Relevance of a Pan-EuroMed network in MEDA (MedIntelligence) The presence of local R&D potential is one of the drivers for investment by big corporations MedIntelligence would also contribute to changing the image of MEDA –from traditional to high-tech Researchers could work at Euro-Med level, exchanging resources, co-operating on trans-national programmes, answering tenders… MedIntelligence could push Governments to ugrading the infrastructure (ADSL, labs…), hence attracting high-tech industries

Technoparks (T) & incubators (I) : 

Technoparks (T) & incubators (I) Egypt: 3 T and 3 I Algeria: 4 T Cyprus: 2 I Israel: 2 T and 24 I Jordan: 2 T and x I Lebanon: 1 T Malta: 2 I Morocco: 3 T and 11 I PalestinianAuthority: 2 I Tunisia: 3 T and 8 I Turkey: 14 T and 1 I Spain: 17 T and 16 I France : 7 T and 39 I Italy: 26 T and 24 I Portugal: 5 T and 5 I (Draft data)

m. Sector studies: 

m. Sector studies Available Textile (in English and French) Call centres & shared service centres (in French) Cosmetics (in French) Automobile (in French) Launched Tourism Infrastructure and logistics Agrobusiness

Realisation and exploitation of sector studies: 

Realisation and exploitation of sector studies Basic ideas First draft by ANIMA, but complements wished from IPAs Use of some of the seconded work force for studies (e. g. Yassine, DI, on agrobusiness) Pls. give us more feed-back A limited investment, but great results possible If Med IPAs are associated to the identification of opportunities and to recommendations (the weakest part of past studies) If links are made with seminars, technical assistance mission, EuroMed events, etc. If we are able to organise sector forums, with business unions, companies, chambers of commerce, on how to strengthen co-operation in the sector