Slide1: The NW Cable Environment Additional Market Information for San Francisco, Portland & Spokane October 4, 2006


Slide2: # Trips Taken Outside The US By Seattle DMA Adults Business/Personal Trips Taken Outside The US Last 3 Years by Seattle DMA Adults Who Visited Canada* Last 3 Years Interpretation: Among Seattle DMA adults who visited Canada* in the past three years, one personal vacation outside the US is taken by 30%. Moreover, nearly one-quarter have taken 3-4 personal vacations over the past three years. Source: Scarborough Seattle DMA Mar05-Feb06 *Canada includes: Vancouver B.C., Victoria B.C., Alberta, Any Canada, Canada, Other British Columbia.


Slide3: Travel Destinations Popular Among San Francisco Bay Area DMA Adults Places Visited Outside the US Last 3 Years by San Francisco Bay Area DMA Adults Source: Scarborough San Francisco Bay Area DMA as dated; Adults 18+ Interpretation: Though Canadian destinations by San Francisco area adults experienced a slight decrease from the previous year, overall travel to Canada has grown 11% over the last three years. S.F. San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco 11% Increase


Slide4: Travel Destinations Popular Among San Francisco Bay Area DMA Adults Places Visited Outside the US Last 3 Years by San Francisco Bay Area DMA Adults Source: Scarborough San Francisco Bay Area DMA as dated; Adults 18+ *Europe includes: England, Ireland, Wales, Scotland, France, Germany, Italy Interpretation: Aside from the Orient, foreign travel is up among San Francisco adults. Mexico is most popular among San Francisco DMA residents with a 14.2% increase in Mexican travel destinations. S.F. San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco 14.2% Increase


Slide5: # Trips Taken Outside The US By San Francisco Bay Area DMA Adults Business/Personal Trips Taken Outside The US Last 3 Years by San Francisco Bay Area DMA Adults Who Visited Canada in the Last 3 Years Interpretation: Among San Francisco DMA adults who visited Canada in the past three years, one personal vacation outside the US is taken by 21%. Moreover, nearly one-third have taken 3-4 personal vacations over the past three years. Source: Scarborough San Francisco Bay Area DMA Feb5-Jan06 Canada = Place Visited Outside Continental U.S. in Past # Years - Any Canada S.F. San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco


Slide6: Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland Travel Destinations Popular Among Portland DMA Adults Places Visited Outside the US Last 3 Years by Portland DMA Adults Source: Scarborough Portland DMA as dated; adults 18+ Interpretation: On average, Canadian destinations among Portland DMA residents decreased 48% over the last three years. Vancouver B.C. experienced the greatest decline with a 57% decrease. 48% Decrease On Average


Slide7: Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland Other Travel Destinations Popular Among Portland DMA Adults Places Visited Outside the US Last 3 Years by Portland DMA Adults Source: Scarborough Portland DMA as dated; adults 18+ *Europe include: England, Ireland, Wales, Scotland, Germany Interpretation: Overall, travel outside the US is down among Portland DMA residents. Although Mexico experienced the greatest decline with an 21% decrease over the last three years its travel has increased 17% from the previous year. Increase of 17%


Slide8: Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland # Trips Taken Outside The US By Portland DMA Adults Business/Personal Trips Taken Outside The US Last 3 Years by Portland DMA Adults Who Visited Canada* Last 3 Years Interpretation: Among Portland DMA adults who visited Canada* in the past three years, one personal vacation outside the US is taken by 37%. Moreover, nearly one out of five have taken 3-4 personal vacations over the past three years. Source: Scarborough Portland DMA Mar05-Feb06 *Canada includes: Vancouver B.C., Victoria B.C., Alberta, Any Canada, Canada, Other British Columbia.


Slide9: Popular Canadian Destinations Among Spokane DMA Adults Places Visited Outside the US Last 3 Years by Spokane DMA Adults Source: Scarborough Spokane DMA as dated; adults 18+ Interpretation: Over 20% of Spokane DMA adults visited British Columbia in the past three years. Spokane Spokane Spokane Spokane Spokane Spokane Spokane


Slide10: Other Travel Destinations Popular Among Spokane DMA Adults Places Visited Outside the US Last 3 Years by Spokane DMA Adults Source: Scarborough Spokane DMA as dated; adults 18+ *Europe include: England, Ireland, Wales, Scotland, Germany Interpretation: Overall, Mexican destinations are most popular among Spokane DMA residents with 11% traveling in the last three years followed by Hawaii with 8.3%. Spokane Spokane Spokane Spokane Spokane Spokane Spokane


Slide11: # Trips Taken Outside The US By Spokane DMA Adults # of Business/Personal Trips Taken Outside The US Last 3 Years by Spokane DMA Adults Who Visited Canada* Last 3 Years Interpretation: Among Spokane DMA adults who visited Canada*, the majority of foreign travel is for personal trips; 17.3% traveled outside the US only once in the last three years. Source: Scarborough Spokane DMA Mar05-Feb06 *Canada includes: Alberta, British Columbia and Other Canada. Spokane Spokane Spokane Spokane Spokane Spokane Spokane


Slide12: Leisure Activities of San Francisco Bay Area DMA Adults Top 10 Events/Places Attended and Leisure Activities By San Francisco Bay Area DMA Adults Who Visited Canada in the Last 3 Years Source: Scarborough San Francisco Bay Area DMA Feb5-Jan06 *Canada = Any Canada How to interpret: SF Bay Area DMA adults who visited Canada in the last three years are 97% more likely to have scuba dived/snorkel and 96% more likely to have visited the SF Asian Art Museum in the past year than the avg. adult in the market. (100 = Market Average) Events/Places Attended in the Past Year Leisure Activities in the Past Year S.F. San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco


Slide13: Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland Leisure Activities of Portland DMA Adults Top 10 Events/Places Attended and Leisure Activities By Portland DMA Adults Who Visited Canada* Last 3 Years Source: Scarborough Portland DMA Mar05-Feb06 How to interpret: Portland DMA adults who visited Canada* in the last three years are 131% more likely to have visited the Busch Gardens (Tampa) and 93% more likely to snow board in the past year than the avg. adult in the market. (100 = Market Average) Events/Places Attended in the Past Year Leisure Actives in the Past Year


Slide14: Leisure Activities of Spokane DMA Adults Top 10 Events/Places Attended and Leisure Activities By Spokane DMA Adults Who Visited Canada* Last 3 Years Source: Scarborough Spokane DMA Mar05-Feb06 *Canada includes: Alberta, British Columbia and Other Canada How to interpret: Spokane DMA adults who visited Canada* in the last three years are 97% more likely to water ski and 125% more likely to have attended a CART race in the past year than the avg. adult in the market. (100 = Market Average) Events/Places Attended in the Past Year Leisure Actives in the Past Year Spokane Spokane Spokane Spokane Spokane Spokane Spokane


Slide15: Media Efficiency San Francisco Bay Area DMA Adults Who Visited Canada in the Last 3 Years These networks allow you to reach large numbers of your target audience (Cume) and reach them several times to stay top of mind (Index) Top 15 Networks Watched in an Avg. Week How to interpret: In an average week, 257,000 San Francisco Bay Area DMA adults who visited Canada in the past three years watch CNN. Top Targeted, Niche Networks How to interpret: San Francisco Bay Area DMA adults who visited Canada in the last three years are 76% more likely to watch The Golf Channel in an avg. week than the avg. adult in the market. (100 = Market Average) Source: Scarborough San Francisco Bay Area DMA Feb5-Jan06 Canada = Place Visited Outside Continental U.S. in Past # Years - Any Canada Thousands (000) S.F. San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco


Slide16: Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland Media Efficiency Portland DMA Adults Who Visited Canada* Last 3 Years These networks allow you to reach large numbers of your target audience (Cume) and reach them several times to stay top of mind (Index) Top 15 Networks Watched in an Avg. Week How to interpret: In an average week, 118,000 Portland DMA adults who visited Canada* in the past three years watch Discovery. Top Targeted, Niche Networks How to interpret: Portland DMA adults who visited Canada* in the last three years are 87% more likely to watch The Golf Channel in an avg. week than the avg. adult in the market. (100 = Market Average) Source: Scarborough Portland DMA Mar05-Feb06 *Canada includes: Vancouver B.C., Victoria B.C., Alberta, Any Canada, Canada, Other British Columbia. Thousands (000)


Slide17: Media Efficiency Spokane DMA Adults Who Visited Canada* Last 3 Years These networks allow you to reach large numbers of your target audience (Cume) and reach them several times to stay top of mind (Index) Top 15 Networks Watched in an Avg. Week How to interpret: In an average week, 61,000 Spokane DMA adults who visited Canada* in the past three years watch TNT. Top Targeted, Niche Networks How to interpret: Spokane DMA adults who visited Canada* in the last three years are 66% more likely to watch Speed Channel in an avg. week than the avg. adult in the market. (100 = Market Average) Source: Scarborough Spokane DMA Mar05-Feb06 *Canada includes: Alberta, British Columbia and Other Canada. Thousands (000) Spokane Spokane Spokane Spokane Spokane Spokane Spokane


Slide18: Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland DMA Portland Top 5 Cable Networks By Daypart By Portland DMA Adults Who Visited Canada* Last 3 Years Source: Scarborough Portland DMA Mar05-Feb06 *Canada includes: Vancouver B.C., Victoria B.C., Alberta, Any Canada, Canada, Other British Columbia. Cable Television Preference


Slide19: Top 5 Cable Networks By Daypart By Spokane DMA Adults Who Visited Canada* Last 3 Years Source: Scarborough Spokane DMA Mar05-Feb06; Strata View32 Jul06 Fusion *Canada includes: Alberta, British Columbia and Other Canada. Cable Television Preference Spokane Spokane Spokane Spokane Spokane Spokane Spokane


Slide20: Top 5 Cable Networks By Daypart By San Francisco Bay Area DMA Adults Who Visited Canada in the Last 3 Years Cable Television Preference Source: Scarborough San Francisco Bay Area DMA Feb5-Jan06 Canada = Any Canada S.F. San Francisco San Francisco San Francisco San Francisco San Francisco San Francisco