MediaRates

Slide1 : Rates & Information New Media Department – Digital Media webmaster@keenesentinel.com 603-352-1234, ext. 1703


Traffic & Audience : Traffic & Audience Pages viewed: Over 600,000/month Unique visitors: 105,756/month (as of Sept./2007) Geographic Reach: 49.5% of users reside within The Keene Sentinel delivery areas (52,349 households – averaging 2 readers per home = 104,698 UNDUPLICATED readers!) 49% of users reside in the outlying areas of Cheshire and Hillsboro counties (51,820 households) 4% of users live in northern MA, and eastern VT (4,230 households) Audience Profile: 39% are male, 49% female, and 12% N/A 31% report household income between $40,000 - $65,000. per year. 85% of users report using the internet to research purchases in the past year. 88% of our readers CLICK ads on SentinelSource.com for more info about local businesses and their products! 92,134 unduplicated readers CLICKED on advertiser’s ads on Sentinelsource.com last month! 49% report making purchases online from 6 to 10 or more times in the past year.


Rates – SentinelSource.com : Rates – SentinelSource.com ROS – Run of site banners are offered throughout the site. They can be scheduled to target specific sections or they can rotate on all pages of the site. They can be purchased in 1,000 view increments – a minimum of 10,000 views to unlimited views. Size: 125 x 125 OPEN RATE: $7.00 CPM – (1,000 views) purchase of a minimum of 10,000 views ($70.00) per month CONTRACT RATE: $5.00 CPM (1,000 views) – minimum of 10,000 views ($50.00) per month ** In Column Ads – In column ads are embedded into the middle of articles – they can link to a pdf of a larger ad or web site or email offer. Ad can be scheduled to rotate throughout major sections – local news, Opinion & Editorial, Sports, Entertainment or targeted to particular audience interests. In Column Ads receive a high concentration of “clicks” because the reader is engaged in the content and “open” to the ad message. In Column Ads are 250 x 250 & receive unlimited views and are available at the following flat rates: OPEN RATE (Online only ad): $80.00 per week – 1 ad 7 days Monthly special – $300.00 month - Up to 4 ads for 30 days CONTRACT RATE(package purchase print & online ad) $40.00 per week – 1 ad 7 days Monthly special - $150.00 month – UP to 4 ads for 30 days **ROS Advertising Commitment (online) of 3 months or more is required to qualify for the contract rate. Custom design is included in rate for contract customers. SentinelSource.com reserves the right to adjust fees at any time – please call the New Media Department at 603-352-1234, ext. 1703 or email webmaster@keenesentinel.com to confirm the current rates.


“LIVE” Ad Campaigns - MultiMedia Advertising : “LIVE” Ad Campaigns - MultiMedia Advertising Multimedia advertising has proven to be a very successful way of bringing your products & services to life for your potential customers. The beauty of these “living” campaigns is their flexibility – we can “localize” a manufacturers or vendor commercial for YOUR business – personalizing it to reflect YOUR offers and YOUR showroom. We can custom create a multimedia campaign that provides a demo of your product to our local audience or gives the detailed information that you want a customer to know but can’t possibly fit into other media models. Audio, Video, Custom Flash Animation, Music, Custom Mapping, and more….. Examples of past campaigns: Subaru – Manufacturer’s TV Commercial with a Local Spin for a Local Dealership Amer Electric – “home made” video clip demo customized to showcase the ease of use of security systems for homeowners. Colonial Theatre – Preview of comedy show coming to the theatre – ad linked directly to the online ticket counter at the colonial to buy tickets.


MultiMedia AdvertisingFlexible pricing to fit any budget : MultiMedia Advertising Flexible pricing to fit any budget Multimedia campaigns can run in custom positions on SentinelSource.com or any of Keene Publishing’s sister-sites.** Video, audio or photos can be supplied by customer or retrieved by our team from a manufacturers or vendor site. Each video ad is custom framed for local exposure. Multimedia campaign ads are available as banners or incolumn ads. OPEN RATE HOME PAGE Banner Ads: $15.00 CPM (per 1,000 views) CONTRACT RATE HOME PAGE: $13.50 CPM (per 1,000 views) OPEN RATE NAVIGATION RAIL: $13.00 CPM (per 1,000 views) CONTRACT RATE NAVIGATION RAIL: $11.50 CPM (per 1,000 views) OPEN RATE MULTIMEDIA In Column Ads: $11.00 CPM (per 1,000 views) CONTRACT RATE VIDEO INCOL: $9.00 CPM (per 1,000 views) Minimum contract to qualify for contract rate is 3 months online ** SISTER SITES - a partial list of sister sites is included in this kit under “More Advertising”


More AdvertisingSpecial Features & Opportunities : More Advertising Special Features & Opportunities Search Sponsors: $200.00 logo and text appears for each reader with each site search – 18,000 searches/mo. Top Ads: Opt in – Pop up ad with logo and/or photo (1) and text description – text link appears on navigation rail on all site pages – Open Rate: $35.00 per week Contract Rate: $25.00 per week (min. 4 weeks to qualify for contract rate) Local Directory Listings – 24/7 1 paragraph description and display of your business web site address within category. Fully searchable. WebStop directory listings are also published weekly in Saturday’s print edition of The Keene Sentinel. $25/per month (3 month minimum, month to month purchase $50/per month) Other site offers – BridesNH.com, HomeandGardenNH.com, KeeneNH.com, LocalNewsConnection.com (weeklies), Calendar, KeeneShops.com (holiday mall), NHElects.com (primary election site) CONTACT: New Media Department – Digital Media webmaster@keenesentinel.com 603-352-1234, ext. 1703