introduction to social media

Introduction to Social Media: 

Introduction to Social Media By: Michael Morley FINAYO

What is Social Media?: 

What is Social Media? Using web-based and mobile technologies to turn communication into an interactive dialogue which allow the creation and exchange of user-generated content. SIX TYPES of Social Media: collaborative projects (e.g. Wikipedia) blogs and microblogs (e.g. Twitter)

Cont…: 

Cont… content communities (e.g. Youtube) social networking sites (e.g. Facebook) virtual game worlds (e.g. World of Warcraft ) and virtual social worlds (e.g. Second Life) Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.

Examples of Social Media Sites: 

Examples of Social Media Sites

What it’s All About: 

What it’s All About Social media is all about the people and INTERACTION <<<< this is important. Instead of just giving information, social media interacts with you while giving you information.

Building Block of Social Media: 

Building Block of Social Media S ocial media services focus on some or all of seven functional building blocks : identity, conversations, sharing, presence, relationships, reputation, and groups. These building blocks help understand the engagement needs of the social media audience.

Cont…..: 

Cont….. For example, LinkedIn users care mostly about identity, reputation and relationships, whereas YouTube’s primary building blocks are sharing, conversations, groups and reputation.

Rules to Social Media: 

Rules to Social Media Participation Connections Conversations Community Listen to your market

Why Social Media is Worth your Time?: 

Why Social Media is Worth your Time? 1. It’s Free. W hat’s not to love about that. 2. Quick Results. with social media you can develop content and be seen by thousands of visitors within the same day. 3. It’s Flexible. Whatever your needs and your audience, there should be an option to use social media for your benefit. 4. It Gets Easier with Time The more you use social media the more you will understand about how it works and how users will respond. 5. It Will Lead to Other Valuable Sources of Traffic S uccess with social media will likely increase the number of inbound links you receive. 6. Building Links with Social Media is Safer than Buying Links If you plan to cut out the need for social media by purchasing links from other sites, you’re running the risk of being penalized or banned by Google.

Cont….: 

Cont…. 7. Social Media Users are Predictable. O nce you know a social media audience pretty well, you can cater content to their preferences with a pretty high success rate. 8. It Doesn’t Require as Much Time as You Might Think. With the right approach you can get fantastic results with just a few hours per week on social media sites. 9. Branding Through Social Media is Possible. T he links that result from social media success can get your new posts ranking very well with search engines almost immediately. 10. Links Can Help Your Search Engine Rankings Rise Quickly. 11. It Allows You to Leverage Your Existing Traffic Do you already have a solid blog with a steady flow of traffic? If so, chances are you could leverage that traffic to draw even more visitors with social media.

Cont…: 

Cont… 12. Some Visitors Will Be Targeted. For example, if you get 25,000 visitors from a post on the Digg front page, maybe only 5,000 of them will have much of an interest in your site. Still, that’s a quick 5,000 visitors that you wouldn’t have had without social media. 13. The Future of the Internet is Social. Without finding ways to build a website or blog through social media you could be left behind by your competitors. Social Media is the Future of Public Relations

Statistics for Social Media: 

Statistics for Social Media Social networking now accounts for 22% of all time spent online in the US Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site As of June 2011, Facebook has 750 Million users. Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before

Thank you: 

Thank you ?QUESTIONS?

FINAYO: 

FINAYO Created and Edited by: Michael Morley