logging in or signing up harris Mentor Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 243 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: July 09, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS KENNETH HARRIS CHAIRMAN, THE CONSILIENCE GROUP, LLC RICHARD LIPSEY, PRESIDENT, SBRNET, INC. WORLD FUTURE 2006: CREATING GLOBAL STRATEGIES FOR HUMANITY’S FUTURE JULY 30, 2006 A FOUR-PART PRESENTATION: A FOUR-PART PRESENTATION IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD WHAT’S BEHIND THE IMPACT THE FUTURE OUTLOOK IMPLICATIONS FOR THE SPORTS WORLD OLDER ATHLETES: OLDER ATHLETES PROFESSIONALS COMPETING AFTER AGE 40 AMATEURS COMPETING INTO THEIR 80’S andamp; 90’S Slide4: JULIO FRANCO 47 YEAR OLD MAJOR LEAGUE BASEBALL PLAYER Slide5: FRED FUNK 49 YEAR OLD PGA TOUR PROFESSIONAL Slide6: JULIE INKSTER 46 YEAR OLD LPGA TOUR PROFESSIONAL Slide7: ROBERT MCKEAGUE 80 YEAR OLD TRIATHLETE Slide8: IRENE KAMP 78 YEAR OLD BICYCLE RACER andamp; TRIATHLETE GEEZERJOCK: GEEZERJOCK THE MASTERS SPORTS andamp; FITNESS MAGAZINE HTTP://WWW.GEEZERJOCK.COM NSGA DATA: NSGA DATA YEARLY SURVEY OF AMERICANS’ PARTICIPATION IN SPORTS BY AGE GROUP TRENDS COMPILED BY SBRNET SPORTS PARTICIPATION AND PURCHASE TRENDS: SPORTS PARTICIPATION AND PURCHASE TRENDS BROADLY DEFINED, IT EMBRACES THREE TYPES OF ACTIVITIES: COMPETITIVE SPORTS-GOLF, TENNIS, TEAM SPORTS, ETC. RECREATIONAL ACTIVITIES (SOME OF WHICH MAY INCLUDE COMPETITIVE PROGRAMS…(WATER SPORTS, CAMPING, HIKING, INNLINE AND ICE SKATING, SKIING AND SNOWBOARDING FITNESS AND EXERCISE…CLUBS, GYMS, HOME-BASED % GROWTH IN PARTICIPATION, 1993-2005, ALL PARTICIPANTS VS. PARTICIPANTS AGE 45+: % GROWTH IN PARTICIPATION, 1993-2005, ALL PARTICIPANTS VS. PARTICIPANTS AGE 45+ GROWTH IN NUMBER OF AGE 45+ PARTICIPANTS, BY SPORT, 1993-2005: GROWTH IN NUMBER OF AGE 45+ PARTICIPANTS, BY SPORT, 1993-2005 SPORT-BY-SPORT COMPARISONS% OF PARTICIPANTS AGE 45+ IN 2005: SPORT-BY-SPORT COMPARISONS % OF PARTICIPANTS AGE 45+ IN 2005 WHAT IS THE NUMBER 1 SELLING SPORTING GOODS EQUIPMENT (IN $) PRODUCT?: WHAT IS THE NUMBER 1 SELLING SPORTING GOODS EQUIPMENT (IN $) PRODUCT? BASEBALL GLOVE BASKETBALL BICYCLE CAMPING TENT GOLF CLUBS FISHING REEL RIFLE SKIS TENNIS RACQUET TREADMILL % GROWTH IN EQUIPMENT PURCHASES, 1993-2005, ALL PURCHASES VS. PURCHASES BY AGE 45+: % GROWTH IN EQUIPMENT PURCHASES, 1993-2005, ALL PURCHASES VS. PURCHASES BY AGE 45+ Growth in Sports Equipment Purchases by Age 45+, By Product, 1993-2005: Growth in Sports Equipment Purchases by Age 45+, By Product, 1993-2005 Product-by-Product Comparisons% of Purchasers Age 45+ in 2005: Product-by-Product Comparisons % of Purchasers Age 45+ in 2005 % OF FOOTWEAR PURCHASES BY AGE 45+, BY TYPE OF FOOTWEAR, 1993-2005: % OF FOOTWEAR PURCHASES BY AGE 45+, BY TYPE OF FOOTWEAR, 1993-2005 % CHANGE, 1993-2005, PARTICIPATION VS. CONSUMER PURCHASES, TOTAL VS. AGE 45+: % CHANGE, 1993-2005, PARTICIPATION VS. CONSUMER PURCHASES, TOTAL VS. AGE 45+ GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS PART I THE IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD PART 2 WHAT’S BEHIND THE IMPACT THREE REASONS: THREE REASONS HIGHLY FAVORABLE DEMOGRAPHICS MODERATELY FAVORABLE ECONOMICS MORE OPPORTUNITIES FOR SPORTS PARTICIPATION DEMOGRAPHICS: DEMOGRAPHICS SHARP INCREASE IN THE NUMBER OF OLDER PEOPLE 201 M OF 2.5 B PEOPLE OVER AGE 60 IN 1950, ABOUT 8% 673 M OF 6.4 B PEOPLE OVER AGE 60 IN 2005, ABOUT 10% INCREASING LIFE EXPECTANCY EVERYWHERE INCREASE IN HEALTHY LIFE EXPECTANCY: INCREASE IN HEALTHY LIFE EXPECTANCY TWO REASONS IMPROVED TREATMENT OF CHRONIC DISEASES PUSH FOR HEALTHIER LIFESTYLES KEY WORLD HEALTH ORGANIZATION DOCUMENTS 2003 FRAMEWORK CONVENTION ON TOBACCO CONTROL 2004 GLOBAL STRATEGY ON DIET PHYSICAL ACTIVITY AND HEALTH IMPORTANCE OF HEALTHY LIFESTYLES FOR SPORTS PARTICIPATION: IMPORTANCE OF HEALTHY LIFESTYLES FOR SPORTS PARTICIPATION HEALTHY LIFESTYLES INCLUDE PHYSICAL ACTIVITY (EXERCISE) FOR ALL AGES SPORTS PARTICIPATION IS AN INCREASINGLY IMPORTANT WAY TO GET ENOUGH EXERCISE FOR GOOD HEALTH ECONOMICS: ECONOMICS INCOME AND LEISURE TIME OF TODAY’S RETIREES DEFINED BENEFIT PENSIONS FAMILY RESPONSIBILITIES ELDERCARE CHILDCARE MORE PARTICIPATION OPPORTUNITIES: MORE PARTICIPATION OPPORTUNITIES PROFESSIONAL COMPETITION--GOLF, TENNIS, BOWLING AMATEUR COMPETITION--OLYMPICS, BASEBALL, TENNIS, ICE HOCKEY, RACQUETBALL, SOCCER NON-COMPETITIVE PARTICIPATION GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS PART 1 THE IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD PART 2 WHAT’S BEHIND THE IMPACT PART 3 THE FUTURE OUTLOOK DEMOGRAPHICS: DEMOGRAPHICS DRAMATIC GROWTH IN THE WORLD’S POPULATION OF OLDER PEOPLE 2 B PEOPLE OVER AGE 60 IN 2050 COMPARED TO 673 M TODAY 394 M PEOPLE OVER AGE 80 IN 2050 COMPARED TO 87 M TODAY MORE HEALTHY OLDER PEOPLE: MORE HEALTHY OLDER PEOPLE CONTINUALLY IMPROVING CHRONIC DISEASE THERAPIES REPAIR andamp; REPLACEMENT OF BODY PARTS ANTI-AGING MEDICINE BABY BOOMER PUBLIC OPINION LEADERSHIP ECONOMICS: ECONOMICS LESS LEISURE TIME EVENTUALLY, LESS DISCRETIONARY INCOME WORKING LATER IN LIFE: WORKING LATER IN LIFE DISAPPEARANCE OF DEFINED BENEFIT PENSION PLANS VOLUNTARILY WORKING LATER EMPLOYER INCENTIVES A NEW LIFE STAGE Future ParticipationOpportunities : Future Participation Opportunities STRONGLY FAVORABLE PUBLIC OPINION ANALOGY TO THE HISTORY OF SMOKING CESSATION EXAMPLE OF TODAY’S OLDER ATHLETES MARKET GROWTH RESULTING FROM DEMAND OF MORE HEALTHY OLDER PEOPLE LOCAL COMPETITIVE EVENTS CHARITABLE NON-COMPETITIVE EVENTS A BROADER RANGE OF PARTICIPATION OPPORTUNITIES Future Participation Opportunities: Future Participation Opportunities Longer careers for professional athletes Leagues of their own? GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS PART 1 THE IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD PART 2 WHAT’S BEHIND THE IMPACT PART 3 THE FUTURE OUTLOOK PART 4 IMPLICATIONS FOR THE SPORTS WORLD IMPACT ON FITNESS: IMPACT ON FITNESS Global aging will have significant impact on the size of the market for all types of fitness equipment and footwear. This doesn’t apply to all fitness products…just those designed for needs of older people. IMPACT ON COMPETITIVE SPORTS: IMPACT ON COMPETITIVE SPORTS Global aging will have a relatively modest effect. While there are programs for older participants, the numbers are not significant enough to stimulate meaningful sales increases in products to older individuals participating in these sports. Another inhibition is the availability of facilities and instructional programs. Impact on Outdoor Recreation: Impact on Outdoor Recreation The impact of global aging will significantly expand the market for products related to relatively sedentary types of outdoor activities…fishing, camping and hunting. The market for backpacks will be significantly helped, not so much because of the growth in activity but rather the value of backpacks as a desirable product for travel and personal use for individuals age 45 and over. IMPACT ON SPORTING GOODS RETAILING: IMPACT ON SPORTING GOODS RETAILING Sporting goods retailers will need to develop new sales hiring and training programs to serve the needs of the older market for all their products. The focus will be on employing individuals who either by their age or their knowledge and communication skills can communicate effectively with the age 45+ market. IMPACT ON PRODUCT DESIGN: IMPACT ON PRODUCT DESIGN Products which enable older participants to improve their skills and enhance their enjoyment of participating will become increasingly important to all sporting goods equipment and footwear makers. While this seems obviously important, but to date the industry hasn’t really focused on such things, with isolated exceptions. IMPACT ON MEDIA: IMPACT ON MEDIA Interesting dichotomy here…while TV audiences will increase for sports, that’s not something that broadcasters get very excited over. The reason…older demographics are sought after by relatively few advertisers…insurance, selected automobiles and drug products. Internet offers potential. IMPACT ON ATTENDANCE: IMPACT ON ATTENDANCE Will undoubtedly help attendance at professional events, providing team owners recognize the opportunity by expanding promotional activities designed to attract senior citizens, compared with current programs which, for the most part, are designed to attract youths and families. Q & A: Q andamp; A You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
harris Mentor Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 243 Category: Sports License: All Rights Reserved Like it (0) Dislike it (0) Added: July 09, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS KENNETH HARRIS CHAIRMAN, THE CONSILIENCE GROUP, LLC RICHARD LIPSEY, PRESIDENT, SBRNET, INC. WORLD FUTURE 2006: CREATING GLOBAL STRATEGIES FOR HUMANITY’S FUTURE JULY 30, 2006 A FOUR-PART PRESENTATION: A FOUR-PART PRESENTATION IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD WHAT’S BEHIND THE IMPACT THE FUTURE OUTLOOK IMPLICATIONS FOR THE SPORTS WORLD OLDER ATHLETES: OLDER ATHLETES PROFESSIONALS COMPETING AFTER AGE 40 AMATEURS COMPETING INTO THEIR 80’S andamp; 90’S Slide4: JULIO FRANCO 47 YEAR OLD MAJOR LEAGUE BASEBALL PLAYER Slide5: FRED FUNK 49 YEAR OLD PGA TOUR PROFESSIONAL Slide6: JULIE INKSTER 46 YEAR OLD LPGA TOUR PROFESSIONAL Slide7: ROBERT MCKEAGUE 80 YEAR OLD TRIATHLETE Slide8: IRENE KAMP 78 YEAR OLD BICYCLE RACER andamp; TRIATHLETE GEEZERJOCK: GEEZERJOCK THE MASTERS SPORTS andamp; FITNESS MAGAZINE HTTP://WWW.GEEZERJOCK.COM NSGA DATA: NSGA DATA YEARLY SURVEY OF AMERICANS’ PARTICIPATION IN SPORTS BY AGE GROUP TRENDS COMPILED BY SBRNET SPORTS PARTICIPATION AND PURCHASE TRENDS: SPORTS PARTICIPATION AND PURCHASE TRENDS BROADLY DEFINED, IT EMBRACES THREE TYPES OF ACTIVITIES: COMPETITIVE SPORTS-GOLF, TENNIS, TEAM SPORTS, ETC. RECREATIONAL ACTIVITIES (SOME OF WHICH MAY INCLUDE COMPETITIVE PROGRAMS…(WATER SPORTS, CAMPING, HIKING, INNLINE AND ICE SKATING, SKIING AND SNOWBOARDING FITNESS AND EXERCISE…CLUBS, GYMS, HOME-BASED % GROWTH IN PARTICIPATION, 1993-2005, ALL PARTICIPANTS VS. PARTICIPANTS AGE 45+: % GROWTH IN PARTICIPATION, 1993-2005, ALL PARTICIPANTS VS. PARTICIPANTS AGE 45+ GROWTH IN NUMBER OF AGE 45+ PARTICIPANTS, BY SPORT, 1993-2005: GROWTH IN NUMBER OF AGE 45+ PARTICIPANTS, BY SPORT, 1993-2005 SPORT-BY-SPORT COMPARISONS% OF PARTICIPANTS AGE 45+ IN 2005: SPORT-BY-SPORT COMPARISONS % OF PARTICIPANTS AGE 45+ IN 2005 WHAT IS THE NUMBER 1 SELLING SPORTING GOODS EQUIPMENT (IN $) PRODUCT?: WHAT IS THE NUMBER 1 SELLING SPORTING GOODS EQUIPMENT (IN $) PRODUCT? BASEBALL GLOVE BASKETBALL BICYCLE CAMPING TENT GOLF CLUBS FISHING REEL RIFLE SKIS TENNIS RACQUET TREADMILL % GROWTH IN EQUIPMENT PURCHASES, 1993-2005, ALL PURCHASES VS. PURCHASES BY AGE 45+: % GROWTH IN EQUIPMENT PURCHASES, 1993-2005, ALL PURCHASES VS. PURCHASES BY AGE 45+ Growth in Sports Equipment Purchases by Age 45+, By Product, 1993-2005: Growth in Sports Equipment Purchases by Age 45+, By Product, 1993-2005 Product-by-Product Comparisons% of Purchasers Age 45+ in 2005: Product-by-Product Comparisons % of Purchasers Age 45+ in 2005 % OF FOOTWEAR PURCHASES BY AGE 45+, BY TYPE OF FOOTWEAR, 1993-2005: % OF FOOTWEAR PURCHASES BY AGE 45+, BY TYPE OF FOOTWEAR, 1993-2005 % CHANGE, 1993-2005, PARTICIPATION VS. CONSUMER PURCHASES, TOTAL VS. AGE 45+: % CHANGE, 1993-2005, PARTICIPATION VS. CONSUMER PURCHASES, TOTAL VS. AGE 45+ GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS PART I THE IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD PART 2 WHAT’S BEHIND THE IMPACT THREE REASONS: THREE REASONS HIGHLY FAVORABLE DEMOGRAPHICS MODERATELY FAVORABLE ECONOMICS MORE OPPORTUNITIES FOR SPORTS PARTICIPATION DEMOGRAPHICS: DEMOGRAPHICS SHARP INCREASE IN THE NUMBER OF OLDER PEOPLE 201 M OF 2.5 B PEOPLE OVER AGE 60 IN 1950, ABOUT 8% 673 M OF 6.4 B PEOPLE OVER AGE 60 IN 2005, ABOUT 10% INCREASING LIFE EXPECTANCY EVERYWHERE INCREASE IN HEALTHY LIFE EXPECTANCY: INCREASE IN HEALTHY LIFE EXPECTANCY TWO REASONS IMPROVED TREATMENT OF CHRONIC DISEASES PUSH FOR HEALTHIER LIFESTYLES KEY WORLD HEALTH ORGANIZATION DOCUMENTS 2003 FRAMEWORK CONVENTION ON TOBACCO CONTROL 2004 GLOBAL STRATEGY ON DIET PHYSICAL ACTIVITY AND HEALTH IMPORTANCE OF HEALTHY LIFESTYLES FOR SPORTS PARTICIPATION: IMPORTANCE OF HEALTHY LIFESTYLES FOR SPORTS PARTICIPATION HEALTHY LIFESTYLES INCLUDE PHYSICAL ACTIVITY (EXERCISE) FOR ALL AGES SPORTS PARTICIPATION IS AN INCREASINGLY IMPORTANT WAY TO GET ENOUGH EXERCISE FOR GOOD HEALTH ECONOMICS: ECONOMICS INCOME AND LEISURE TIME OF TODAY’S RETIREES DEFINED BENEFIT PENSIONS FAMILY RESPONSIBILITIES ELDERCARE CHILDCARE MORE PARTICIPATION OPPORTUNITIES: MORE PARTICIPATION OPPORTUNITIES PROFESSIONAL COMPETITION--GOLF, TENNIS, BOWLING AMATEUR COMPETITION--OLYMPICS, BASEBALL, TENNIS, ICE HOCKEY, RACQUETBALL, SOCCER NON-COMPETITIVE PARTICIPATION GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS PART 1 THE IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD PART 2 WHAT’S BEHIND THE IMPACT PART 3 THE FUTURE OUTLOOK DEMOGRAPHICS: DEMOGRAPHICS DRAMATIC GROWTH IN THE WORLD’S POPULATION OF OLDER PEOPLE 2 B PEOPLE OVER AGE 60 IN 2050 COMPARED TO 673 M TODAY 394 M PEOPLE OVER AGE 80 IN 2050 COMPARED TO 87 M TODAY MORE HEALTHY OLDER PEOPLE: MORE HEALTHY OLDER PEOPLE CONTINUALLY IMPROVING CHRONIC DISEASE THERAPIES REPAIR andamp; REPLACEMENT OF BODY PARTS ANTI-AGING MEDICINE BABY BOOMER PUBLIC OPINION LEADERSHIP ECONOMICS: ECONOMICS LESS LEISURE TIME EVENTUALLY, LESS DISCRETIONARY INCOME WORKING LATER IN LIFE: WORKING LATER IN LIFE DISAPPEARANCE OF DEFINED BENEFIT PENSION PLANS VOLUNTARILY WORKING LATER EMPLOYER INCENTIVES A NEW LIFE STAGE Future ParticipationOpportunities : Future Participation Opportunities STRONGLY FAVORABLE PUBLIC OPINION ANALOGY TO THE HISTORY OF SMOKING CESSATION EXAMPLE OF TODAY’S OLDER ATHLETES MARKET GROWTH RESULTING FROM DEMAND OF MORE HEALTHY OLDER PEOPLE LOCAL COMPETITIVE EVENTS CHARITABLE NON-COMPETITIVE EVENTS A BROADER RANGE OF PARTICIPATION OPPORTUNITIES Future Participation Opportunities: Future Participation Opportunities Longer careers for professional athletes Leagues of their own? GLOBAL AGING AND SPORTS: GLOBAL AGING AND SPORTS PART 1 THE IMPACT OF OLDER ATHLETES ON THE SPORTS WORLD PART 2 WHAT’S BEHIND THE IMPACT PART 3 THE FUTURE OUTLOOK PART 4 IMPLICATIONS FOR THE SPORTS WORLD IMPACT ON FITNESS: IMPACT ON FITNESS Global aging will have significant impact on the size of the market for all types of fitness equipment and footwear. This doesn’t apply to all fitness products…just those designed for needs of older people. IMPACT ON COMPETITIVE SPORTS: IMPACT ON COMPETITIVE SPORTS Global aging will have a relatively modest effect. While there are programs for older participants, the numbers are not significant enough to stimulate meaningful sales increases in products to older individuals participating in these sports. Another inhibition is the availability of facilities and instructional programs. Impact on Outdoor Recreation: Impact on Outdoor Recreation The impact of global aging will significantly expand the market for products related to relatively sedentary types of outdoor activities…fishing, camping and hunting. The market for backpacks will be significantly helped, not so much because of the growth in activity but rather the value of backpacks as a desirable product for travel and personal use for individuals age 45 and over. IMPACT ON SPORTING GOODS RETAILING: IMPACT ON SPORTING GOODS RETAILING Sporting goods retailers will need to develop new sales hiring and training programs to serve the needs of the older market for all their products. The focus will be on employing individuals who either by their age or their knowledge and communication skills can communicate effectively with the age 45+ market. IMPACT ON PRODUCT DESIGN: IMPACT ON PRODUCT DESIGN Products which enable older participants to improve their skills and enhance their enjoyment of participating will become increasingly important to all sporting goods equipment and footwear makers. While this seems obviously important, but to date the industry hasn’t really focused on such things, with isolated exceptions. IMPACT ON MEDIA: IMPACT ON MEDIA Interesting dichotomy here…while TV audiences will increase for sports, that’s not something that broadcasters get very excited over. The reason…older demographics are sought after by relatively few advertisers…insurance, selected automobiles and drug products. Internet offers potential. IMPACT ON ATTENDANCE: IMPACT ON ATTENDANCE Will undoubtedly help attendance at professional events, providing team owners recognize the opportunity by expanding promotional activities designed to attract senior citizens, compared with current programs which, for the most part, are designed to attract youths and families. Q & A: Q andamp; A