Damiani hort

Slide1: 

Strategies for new markets Judith Damiani Executive Director Australian Citrus Growers Inc www.australiancitrusgrowers.com ABARE outlook conference 2007: strategies for new markets

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Citrus: global commodity Largest fresh fruit exporting industry 2005/06 exports valued at $173 million Largest fresh fruit import: 2005/06 valued at $26 million. Juice imports valued at $46 million.

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Export Major markets include: USA Hong Kong Malaysia Indonesia Singapore Japan Taiwan New Zealand South Korea UAE

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Export Export market access USA: 1992, 1996 … 2005 FTA eliminated citrus tariffs … South Korea: 2000 … China 2005 … Export marketing issues Phytosanitary (quarantine, plant health) Sanitary (human health, food safety, chemical residues) Trade (tariffs, quotas) Market development (industry marketing strategy)

Slide6: 

Citrus to China 1990s citrus industry commences market evaluation for China, including industry-funded commercial market visit 1999. Phytosanitary market access submission to China – pest list lodged, 2000 China informed that a Pest Risk Analysis initiated, 2001

Slide7: 

Work with Horticulture Australia Limited including Horticultural Forum, Zhuhai, China, July 2004.

Slide8: 

Australia-China Bilateral Roundtable on Agriculture, November 2004, Melbourne Australia

Slide9: 

Signing of MOU between regional citrus grower associations

Slide10: 

Signing of memorandum of understanding (MOU) between ACG and China’s Entry/Exit Inspection and Quarantine Association 2005

Slide11: 

February 2005: meeting with Quarantine Officials, Beijing

Slide12: 

Australia China Agricultural Cooperation Agreement (ACACA), September 2005 Dr Chen Zhushen, Dr Zhou Changyong (Director), Mark Chown, Pat Barkley, Professor Andrew Beattie, Kevin Parr at the Citrus Research Institute, Beibei

Slide13: 

Work Committee of China’s Entry/Exit Inspection and Quarantine Association visit to ACG, Mildura, Australia, March 2006

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Industry marketing strategy developed, debated & implemented in partnership with Horticulture Australia Ltd in 2006: Citrus to China marketing program, underpinned by the Australian Government’s Export Efficiency Powers includes Information sharing Trade & retail marketing/promotion Minimum prices between packers & exporters

Slide15: 

Phytosanitary protocol signed, October 2005 Trade commences, August 2006 Loading first shipment of Australian citrus to China, August 2006 ABARE outlook conference 2007: strategies for new markets

Slide16: 

Australian citrus will continue to develop relations with China based on market access. We look forward to pursue possible future opportunities: Future forums/trade fairs/research cooperation, International Society of Citriculture Congress, Wuhan, China 2008 Improvements in phytosanitary conditions, for example fruit fly area freedom, cold treatment regime Australia-China Free Trade Agreement ABARE outlook conference 2007: strategies for new markets

Slide17: 

Thank you from Australian Citrus Growers ABARE outlook conference 2007: strategies for new markets