Slide1:
Strategies for new markets
Judith Damiani
Executive Director
Australian Citrus Growers Inc
www.australiancitrusgrowers.com ABARE outlook conference 2007: strategies for new markets
ABARE outlook conference 2007: strategies for new markets : ABARE outlook conference 2007: strategies for new markets Citrus: global commodity
Largest fresh fruit exporting industry
2005/06 exports valued at $173 million
Largest fresh fruit import: 2005/06 valued at $26 million. Juice imports valued at $46 million.
ABARE outlook conference 2007: strategies for new markets: ABARE outlook conference 2007: strategies for new markets Export
Major markets include:
USA
Hong Kong
Malaysia
Indonesia
Singapore
Japan
Taiwan
New Zealand
South Korea
UAE
ABARE outlook conference 2007: strategies for new markets: ABARE outlook conference 2007: strategies for new markets Export
Export market access
USA: 1992, 1996 … 2005 FTA eliminated citrus tariffs …
South Korea: 2000 …
China 2005 …
Export marketing issues
Phytosanitary (quarantine, plant health)
Sanitary (human health, food safety, chemical residues)
Trade (tariffs, quotas)
Market development (industry marketing strategy)
Slide6: Citrus to China
1990s citrus industry commences market evaluation for China, including industry-funded commercial market visit 1999.
Phytosanitary market access submission to China – pest list lodged, 2000
China informed that a Pest Risk Analysis initiated, 2001
Slide7: Work with Horticulture Australia Limited including Horticultural Forum, Zhuhai, China, July 2004.
Slide8: Australia-China Bilateral Roundtable on Agriculture, November 2004, Melbourne Australia
Slide9: Signing of MOU between regional citrus grower associations
Slide10: Signing of memorandum of understanding (MOU) between ACG and China’s Entry/Exit Inspection and Quarantine Association 2005
Slide11: February 2005: meeting with Quarantine Officials, Beijing
Slide12: Australia China Agricultural Cooperation Agreement (ACACA), September 2005
Dr Chen Zhushen, Dr Zhou Changyong (Director), Mark Chown, Pat Barkley, Professor Andrew Beattie, Kevin Parr at the Citrus Research Institute, Beibei
Slide13: Work Committee of China’s Entry/Exit Inspection and Quarantine Association visit to ACG, Mildura, Australia, March 2006
ABARE outlook conference 2007: strategies for new markets: ABARE outlook conference 2007: strategies for new markets Industry marketing strategy developed, debated & implemented in partnership with Horticulture Australia Ltd in 2006:
Citrus to China marketing program, underpinned by the Australian Government’s Export Efficiency Powers includes
Information sharing
Trade & retail marketing/promotion
Minimum prices between packers & exporters
Slide15: Phytosanitary protocol signed, October 2005
Trade commences, August 2006 Loading first shipment of Australian citrus to China, August 2006 ABARE outlook conference 2007: strategies for new markets
Slide16: Australian citrus will continue to develop relations with China based on market access. We look forward to pursue possible future opportunities:
Future forums/trade fairs/research cooperation, International Society of Citriculture Congress, Wuhan, China 2008
Improvements in phytosanitary conditions, for example fruit fly area freedom, cold treatment regime
Australia-China Free Trade Agreement ABARE outlook conference 2007: strategies for new markets
Slide17: Thank you from
Australian Citrus Growers ABARE outlook conference 2007: strategies for new markets