Damiani hort

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Strategies for new markets Judith Damiani Executive Director Australian Citrus Growers Inc www.australiancitrusgrowers.com ABARE outlook conference 2007: strategies for new markets

ABARE outlook conference 2007: strategies for new markets : 

ABARE outlook conference 2007: strategies for new markets Citrus: global commodity Largest fresh fruit exporting industry 2005/06 exports valued at $173 million Largest fresh fruit import: 2005/06 valued at $26 million. Juice imports valued at $46 million.

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Export Major markets include: USA Hong Kong Malaysia Indonesia Singapore Japan Taiwan New Zealand South Korea UAE

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Export Export market access USA: 1992, 1996 … 2005 FTA eliminated citrus tariffs … South Korea: 2000 … China 2005 … Export marketing issues Phytosanitary (quarantine, plant health) Sanitary (human health, food safety, chemical residues) Trade (tariffs, quotas) Market development (industry marketing strategy)

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Citrus to China 1990s citrus industry commences market evaluation for China, including industry-funded commercial market visit 1999. Phytosanitary market access submission to China – pest list lodged, 2000 China informed that a Pest Risk Analysis initiated, 2001

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Work with Horticulture Australia Limited including Horticultural Forum, Zhuhai, China, July 2004.

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Australia-China Bilateral Roundtable on Agriculture, November 2004, Melbourne Australia

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Signing of MOU between regional citrus grower associations

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Signing of memorandum of understanding (MOU) between ACG and China’s Entry/Exit Inspection and Quarantine Association 2005

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February 2005: meeting with Quarantine Officials, Beijing

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Australia China Agricultural Cooperation Agreement (ACACA), September 2005 Dr Chen Zhushen, Dr Zhou Changyong (Director), Mark Chown, Pat Barkley, Professor Andrew Beattie, Kevin Parr at the Citrus Research Institute, Beibei

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Work Committee of China’s Entry/Exit Inspection and Quarantine Association visit to ACG, Mildura, Australia, March 2006

ABARE outlook conference 2007: strategies for new markets: 

ABARE outlook conference 2007: strategies for new markets Industry marketing strategy developed, debated & implemented in partnership with Horticulture Australia Ltd in 2006: Citrus to China marketing program, underpinned by the Australian Government’s Export Efficiency Powers includes Information sharing Trade & retail marketing/promotion Minimum prices between packers & exporters

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Phytosanitary protocol signed, October 2005 Trade commences, August 2006 Loading first shipment of Australian citrus to China, August 2006 ABARE outlook conference 2007: strategies for new markets

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Australian citrus will continue to develop relations with China based on market access. We look forward to pursue possible future opportunities: Future forums/trade fairs/research cooperation, International Society of Citriculture Congress, Wuhan, China 2008 Improvements in phytosanitary conditions, for example fruit fly area freedom, cold treatment regime Australia-China Free Trade Agreement ABARE outlook conference 2007: strategies for new markets

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Thank you from Australian Citrus Growers ABARE outlook conference 2007: strategies for new markets

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