bestprac

Guide to Best Practices in Tourism and Destination Management: 

Guide to Best Practices in Tourism and Destination Management Director International Tourism Research Institute University of South Carolina Dr. Rich Harrill

About the Institute for Tourism Research: 

About the Institute for Tourism Research University of South Carolina’s School of Hotel, Restaurant, and Tourism Management Tourism research to national and international clients Customer segmentation, market profiling, market feasibility, economic impact, and tourism planning Dr. Rich Harrill

Best Practices in Tourism and Destination Management: 

Best Practices in Tourism and Destination Management Research, funding, professional development, information dissemination, advocacy, Web marketing, sustainable tourism, and best practice adapters Published by the Educational Institute of the American Hotel and Lodging Association for convention and visitors bureaus, state tourism agencies, and chambers of commerce Dr. Rich Harrill

Methods: 

Methods Broad applicability Ability to indicate innovation Evidence of ongoing program Willingness to participate Evidence of an outcome or outcomes Dr. Rich Harrill

Research: 

Research San Francisco Convention and Visitors Bureau “Foodie” and “Joy” studies Michigan State University’s Travel, Tourism, and Recreation Resource Center County-Level Tourism Profiles, Regional Michigan Tourism Market Study, and World Travel and Tourism Tax Barometer Dr. Rich Harrill

Research: 

Research Finger Lakes (N.Y.) Wine Country Tourism Marketing Association Conversion, economic impact; benchmarking Hawaii Visitors and Convention Bureau Conversion, economic impact; funding Dr. Rich Harrill

Research: 

Research Canadian Tourism Commission/Statistics Canada Tourism Satellite Account (TSA) Colorado Tourism Office Image research, economic impact; strategic marketing plan Mackinac (Mich.) State Historic Parks Visitor profiles; university partnership Dr. Rich Harrill

Research: 

Research Maine Office of Tourism Image research; advertising evaluation; impact assessment; return-on-investment Ottawa (Ontario) Tourism and Convention Authority Lodging industry surveys; HOTELBASE Texas A&M University, Department of Recreation, Park and Tourism Sciences Partnership with Texas Economic Development Dr. Rich Harrill

Funding: 

Funding San Francisco Convention and Visitors Bureau Trademark licensing and co-branding Visit Florida Membership fees California Division of Tourism (CalTour) Mandatory assessment Dr. Rich Harrill

Funding: 

Funding Missouri Division of Tourism Tourism Supplemental Revenue Fund (TSRF) Travel Montana Tourism Infrastructure Investment Program (TIIP) Dr. Rich Harrill

Professional Development: 

Professional Development International Association of Convention and Visitors Bureaus (IACVB) Fundamentals of Destination Management (FDM) Professional in Destination Management (PDM) Certified Destination Management Executive (CDME) Dr. Rich Harrill

Professional Development : 

Professional Development BestCities.net (Denmark) Buddy groups Convention sales Convention servicing Web promotion MICE (meetings, incentives, conferences, and exhibitions) Dr. Rich Harrill

Information Dissemination: 

Information Dissemination Vienna (Austria) School of Economics and Business Administration, Institute for Tourism and Leisure Studies TourMIS (Tourism Management Information System) is an Internet-based tourism decision-support system Rapid retrieval of tourism market data to multiple users Planning and decision tools such as portfolio analysis and budget optimization Dr. Rich Harrill

Advocacy: 

Advocacy Lee Island (Fla.) Coast Visitor and Convention Bureau Monthly Tourism Development Council Report Oregon Tourism Commission Pocket Fact Book, distributed at the Tourism Industry Council Legislative Reception Greater Lansing (Mich.) Convention and Visitors Bureau “Be a Tourist in Your Own Hometown” event Dr. Rich Harrill

Web Marketing: 

Web Marketing Greater Pittsburgh (Pa.) Convention and Visitors Bureau Trip personalization and packaging www.visitpittsburgh.com Nashville (Tenn.) Convention and Visitors Bureau Web design; quality graphics and flash effects; trip builder; and celebrity endorsements www.nashvillecvb.com Dr. Rich Harrill

Web Marketing: 

Web Marketing Travel Montana Privacy and confidentiality; “niche” Web sites www.visitmt.com Overland Park (Kan.) Convention and Visitors Bureau Balance of utility and aesthetics www.opcvb.org Dr. Rich Harrill

Web Marketing: 

Web Marketing Chattanooga Area (Tenn.) Convention and Visitors Bureau Revenue generation www.chattanoogafun.com Durham (N.C.) Convention and Visitors Bureau Web site iterations www.durham-nc.com Travel Michigan Web site evaluation www.michigan.org Dr. Rich Harrill

Sustainable Tourism: 

Sustainable Tourism Juneau (Alaska) Convention and Visitors Bureau Tourism Management Best Practices (TBMP) program ECOCLUB.com (Greece) Worldwide ecotourism network Hacienda Pinilla (Costa Rica) Social sustainability Queen Anne’s (Md.) County Department of Business and Tourism Ecotourism planning Dr. Rich Harrill

Best Practice Adapters: 

Best Practice Adapters Harbor Country (Mich.) Chamber of Commerce and Lodging Association Web marketing: Overland Park (Kansas) Convention and Visitors Bureau Rhode Island Tourism Development Advisory Council Funding: Visit Florida and Missouri Division of Tourism funding models Dr. Rich Harrill

Conclusions: 

Conclusions Private-sector business model Accountability and program evaluation Diversification of funding methods and sources More involvement in the political arena Dr. Rich Harrill

Conclusions: 

Conclusions Professionalization of tourism and destination management Tourism information technology Integration of service and sales Business ethics Dr. Rich Harrill

Conclusions : 

Conclusions Research: The Great Equalizer Expansion of tourism funding models Web sites as revenue generators Doing things well: professional and sustainable development Dr. Rich Harrill

Contact: 

Contact Dr. Rich Harrill Phone: (803) 777-7682 Fax: (803) 777-1224 E-mail: rharrill@gwm.sc.edu Dr. Rich Harrill