Fairtrade market developments 2

Slide2: 

Fairtrade Labelling Organisations (FLO) International Latest developments In Fair Trade market: opportunities and challenges

Table of Contents: 

Table of Contents How did it all start? Key figures Trends

How did it all start?: 

How did it all start? 1950‘s: the Fair Trade movement starts 1987: first Fairtrade label „Max Havelaar“ is launched in the Netherlands Other Labelling Initiatives follow across Europe and North America 1997, Fairtrade Labelling Organizations (FLO) International is created Old Fairtrade logos

2002: Launch of the International FAIRTRADE Certification Mark: 

2002: Launch of the International FAIRTRADE Certification Mark Most Labelling Initiatives (LIs) are now using the International Fairtrade Certification Mark. The Labelling Initiatives in Canada, Switzerland and the USA are still using their own logos.

Nowadays: over 1500 product lines available in over 50 countries: 

Nowadays: over 1500 product lines available in over 50 countries

Fairtrade Certified sales: 40% average annual growth: 

Fairtrade Certified sales: 40% average annual growth

Slide8: 

40% annual growth on average Fairtrade sales 2005/06 In 2006, consumers worldwide bought 1,6 billion Euros worth of Fairtrade Certified Prdoucts

Over 1900 companies (licensees) offer Fairtrade Certified Consumer Products: 

Over 1900 companies (licensees) offer Fairtrade Certified Consumer Products

Slide10: 

Number licensees Licensees are companies which sell Fairtrade consumer products Due to cross border sales, Fairtrade Certified Products can be found in over 50 countries

Evolution of Fairtrade Certified Producer Organizations: 

Evolution of Fairtrade Certified Producer Organizations

Slide13: 

Retail Value of Fair Trade Products both labeled and unlabeled

Slide14: 

Sales Fair Trade Labeled and Non-Labeled Products

Slide15: 

Sales Volumes Fairtrade Coffee in Metric Tonnes

Some highlights Fairtrade Coffee market: 

In the UK, Marks & Spencer converted its entire coffee range to Fairtrade in April 2006. In UK, Fairtrade Coffee represent over 20% of market share for coffee. In the USA, FairTrade coffee’s share of the specialty coffee market represents 10% In October 2006, Scandic and Hilton, one of Sweden’s major hotel chains, announced that it would only serve Fairtrade coffee. Also in 2006, Irish and German airlines, Ryanair and Air Berlin, started offering only Fairtrade Certified Coffee to their passengers. Some highlights Fairtrade Coffee market

Sales Volume Fairtrade Bananas in Metric Tonnes: 

Sales Volume Fairtrade Bananas in Metric Tonnes

Some highlights Fairtrade Banana market: 

Some highlights Fairtrade Banana market British supermarket chain Sainsbury’s is switching its entire banana range to 100 per cent Fairtrade Certified. Currently Fairtrade Bananas already make up nearly 8 % of the UK banana market. In Finland, one of the major supermarket chains in the country, Siwa, has been selling only Fairtrade Bananas since June 2005. Fairtrade Bananas represent 11 % of market share in Finland Fairtrade Bananas represent 55% of market share in Switzerland

Sales Volumes Fairtrade Tea in Metric Tonnes: 

Sales Volumes Fairtrade Tea in Metric Tonnes

Some highlights Fairtrade Tea market: 

Some highlights Fairtrade Tea market In the UK, Marks & Spencer converted its entire tea range to Fairtrade in April 2006. Fairtrade Tea represent over 5% market share in the UK and in Switzerland Over 2% of market share in Germany

Fairtrade Market Trends: 

Fairtrade Market Trends Continuous growth: 2002 + 21%, 2003 + 31%, 2004+ 56%, 2005+37%, 2006 est. +42%  Organic production (i.e: in 2006, more than half of the Fairtrade Coffee was also certified organic) More products available in more countries (over 50 countries) First sales in producer countries  non-food: sportsballs, flowers, cotton, cosmetics  Broad product range > sales growth  Close cooperation with retailers > sales growth  big companies getting involved

Slide22: 

Thank you for your attention! Time for questions…