A Quasi Experimental Eval of SAMSHA PSA Anti Stigm

A QUASI-EXPERIMENTAL EVALUATION OF THE 2007 SAMSHA PSA ANTI-STIGMA CAMPAIGN: 

Jack K. Martin Bernice A. Pescosolido Ann McCranie J. Scott Long Indiana Consortium for Mental Health Services Research & the Karl F. Schuessler Institute for Social Research, Indiana University-Bloomington June, 2007 A QUASI-EXPERIMENTAL EVALUATION OF THE 2007 SAMSHA PSA ANTI-STIGMA CAMPAIGN

RESEARCH AIMS: 

RESEARCH AIMS ASSESS TWO OUTCOMES OF THE NATIONAL MENTAL HEALTH ANTI-STIGMA CAMPAIGN IMPACT OF PSA ON THE ENDORSEMENT OF STIGMATIZING ATTITUDES QUALITATIVE ASSESSMENT OF THE THREE PSA’S

STUDY DESIGN: 

STUDY DESIGN SUPPLEMENT TO NIMH MEDIA & STIGMA PROJECT (R01 MH065950-01A2) SIMULATED BEFORE & AFTER DESIGN

SIMULATED BEFORE-AFTER DESIGN: 

SIMULATED BEFORE-AFTER DESIGN TIME1 TIME2 TIME3 TIME4 PSA1 (door) stigma view PSA assess x PSA1 (door) x view PSA assess stigma --------------------------------------------------------------------------------------- PSA2 (friends) stigma view PSA assess x PSA2 (friends) x view PSA assess stigma --------------------------------------------------------------------------------------- PSA3 (video) stigma view PSA assess x PSA3 (video) x view PSA assess stigma ____________________________________________________

SUBJECTS / SAMPLE: 

SUBJECTS / SAMPLE 690 SUBJECTS BETWEEN 18-25 YRS. OF AGE SELECTED FROM KNOWLEDGE NETWORKS INTERNET PANEL FIRST NATIONALLY REPRESENTATIVE ON-LINE RESEARCH PANEL (N=40,000) FIELDED BETWEEN 3.14.O7 – 4.20.07 COMPLETION RATE OF 77%

DEPENDENT VARIABLES: 

DEPENDENT VARIABLES DEPENDENT VARIABLES - STIGMATIZING ATTITUDES & QUALITATIVE ASSESSMENTS THREE STIGMATIZING ATTITUDES: STIGMA OF TREATMENT (3 ITEMS) SOCIAL DISTANCE (5 ITEMS) DEVALUATION (5 ITEMS) QUALITATIVE ASSESSMENT OF THE PSA (10 ITEMS)

STIGMA FINDINGS: 

STIGMA FINDINGS OVERALL, VIEWING ANY PSA REDUCED THE ENDORSEMENT OF STIGMATIZING ATTITUDES HOWEVER, SUBJECTS VIEWING THE ‘FRIENDS’ PSA HAD A CONSISTENTLY SIGNIFICANT EFFECT RESULTING IN LOWERED STIGMATIZING RESPONSES THE “DOOR PSA HAD ONLY A “NOMINALLY’ SIGNIFICANT REDUCING EFFECT. THE “VIDEO GAME” PSA, HOWEVER, HAD AN INCONSISTENT EFFECT.

EVALUATIONS: 

EVALUATIONS OVERALL EVAUATIONS OF THE IMPACT OF THE PSA’S WERE POSITIVE AS BEFORE, VIEWI NG THE “FRIEND” VIDEO RESULTED IN THE HIGHER QUALITATIVE ASSESSMENTS ALSO, AS BEFORE, THE VIDEO GAME PSA YIELDS (SIGNIFICNATLY) THE SMALLEST IMPROVEMENT

THE VIRGINIA TECH. MODIFICATION: 

THE VIRGINIA TECH. MODIFICATION ORIGINAL DESIGN CALLED FOR 350 SUBJECTS IN EACH PSA (I.E., 175 PRE-TESTS; 175 POST-TESTS) VA TECH, SHOOTINGS OCCURRED DURING STUDY INTERVAL ‘SHUT-DOWN’ STUDY & RE-INTERVIEWED OUR 690 SUBJECTS