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Medical Representatives form the first line of action in any Pharma Company’s marketing strategy. …as its weakest link ! Yet they are often ill-equipped to translate strategy crafted by Marketing into action on the field.
Give Your Salesforce the Tools to Achieve Breakthrough Performance !!:
Give Your Salesforce the Tools to Achieve Breakthrough Performance !! Introduction to the Healthcare Industry The Role and Functions of Medical Reps
Teamwork and Relationship Management Knowledge Management – Customers, Territory, Product, Competition Presentation Skills – Attire and Appearance, Attitude and Approach, Abilities and Aptitude Marketing for MRs – Segmenting, Positioning, Differentiation, Branding, New Product Launch Honesty, Integrity and
Character SWOT Analysis for Personal Growth The Peter Principle and How to Beat it. Illustrated Anatomy, Physiology and Pharmacology
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HARDKNOCKS FOR THE GREENHORN is also available as a training program delivered by the Author-Facilitator Anup Soans, customizable to your specific requirements.
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Medical Reps come from diverse backgrounds of Knowledge, Skills and Attitudes. HardKnocks for the GreenHorn is an effective tool to enable Front-line Managers build a cohesive team.
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“ HardKnocks for the GreenHorn is a great initiative in putting forth everything related to pharma selling in a manner that is interesting, engaging and with various practical insights. It is a great boon for beginners and experienced professionals alike.” - K. Hariram, MD, Galderma Contact: anupsoans@gmail.com +91 93422 32949