Review of Prior Similar Technologies:
Review of Prior Similar Technologies Prior similar technologies can only track within 200 kilometers. Examples of prior similar technologies include: Onstar for vehicles, GPS, applications for smart phones and many more.
Features:
Features Tracking within 690 meters and as close as 100m. 50 times more accurate that the previous system. Does not rely on input from users. Indirectly estimates landmarks from targets. Uses 3 different datasets: Planetlab, residential, and online maps.
Cost vs Benefits and Risk:
Cost vs Benefits and Risk Cost to businesses Purchasing or developing own algorithms to perform process Jeopardizing processing time on servers Cost to consumers Jeopardizing processing time on personal computers or mobile devices Possible invasion of privacy by governments, businesses, individuals
Cost vs Benefits and Risk 2:
Cost vs Benefits and Risk 2 Benefits for consumers Improved locational services through websites and mobile device applications Customized advertisements that might appeal more to individual consumers Benefits for Businesses Customized advertisements based on an individual’s location and where an individual spends a lot of time at Pinpoint work from home employees to confirm they are where they say they are
Cost vs Benefits and Risk 2:
Cost vs Benefits and Risk 2 Risks for Consumers Invasion of privacy Violation of constitutional rights and liberties Risks for Businesses Invasion of privacy for both employees and key executives Eventual hacking of tracking systems
Current and Future Implications:
Current and Future Implications PRIVACY and SECURITY. The ability to evade consumer’s privacy allows businesses to profile their customers. Is the decision to give up important data and information worth giving businesses the knowledge that they seek and we don’t willingly give? Wang’s new technology will be able to track users through Wi-Fi and when a consumer is on his mobile device. Solution at this point: use a proxy.
Google Maps is Evil – from Youtube:
Google Maps is Evil – from Youtube