Millennials in the U.S.: Trends and Opportunities Surro

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New research finds - Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy.

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Slide 1: 

Packaged Facts Audio Shorts The Millennials Market Understanding Gen-Y to rebound sales and develop lasting customer loyalty

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non-Hispanic white segment to decline by 350,000 multicultural segment will increase by nearly 2 million Note: Census Bureau data used in this table are not available for 18- to 29-year-olds. Source: Compiled by Packaged Facts based on data from Statistical Abstract of the United States, 2010. Population of 20- to 29-Year-Olds by Age Group and Race and Hispanic Origin, 2010 vs. 2015 (in thousands)

Profiling the members of Generation Y : 

Source: Packaged Facts’ Millennials in the U.S. (October 2010) Profiling the members of Generation Y 5.6 million 20- to 29-year-olds are heads of households with children. • 34% of Millennials spend 10+ hours a week on their home PC. • 27% Gen-Y consumers watch television or movies online. Financials • 51% of 25- to 29-year-olds go online to do their banking. • Consumers in the 25- to 29-year-old age group are more likely than any other age segment to use tax software to prepare their tax returns. • Multicultural Gen-Yers are especially interested in the technology that would allow them to use cellphones as a platform to select and purchase merchandise in stores. Media • Gen-Y consumers are more likely than those in other age groups to have gone to a movie in the past six months. • 63% 18- to 24-year-olds own or play video games. Men in the 18- to 24-year-old age group are more likely than those in other age groups to enjoy shopping for clothes. Leisure • Multicultural Gen-Yers are especially positive about cellphone advertisements.

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View our extensive catalog ofresearch titles at Packagedfacts.com Thank you for listening! Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults

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