Slide 1: Packaged Facts Audio Shorts
The Millennials Market Understanding Gen-Y to rebound sales and develop lasting customer loyalty Slide 2: non-Hispanic white segment to decline by 350,000 multicultural segment will increase by nearly 2 million Note: Census Bureau data used in this table are not available for 18- to 29-year-olds. Source: Compiled by Packaged Facts based on data from Statistical Abstract of the United States, 2010. Population of 20- to 29-Year-Olds by Age Group and Race and Hispanic Origin, 2010 vs. 2015 (in thousands) Profiling the members of Generation Y : Source: Packaged Facts’ Millennials in the U.S. (October 2010) Profiling the members of Generation Y 5.6 million 20- to 29-year-olds are heads of households with children. • 34% of Millennials spend 10+ hours a week on their home PC.
• 27% Gen-Y consumers watch television or movies online. Financials • 51% of 25- to 29-year-olds go online to do their banking.
• Consumers in the 25- to 29-year-old age group are more likely than any other age segment to use tax software to prepare their tax returns.
• Multicultural Gen-Yers are especially interested in the technology that would allow them to use cellphones as a platform to select and purchase merchandise in stores. Media • Gen-Y consumers are more likely than those in other age groups to have gone to a movie in the past six months.
• 63% 18- to 24-year-olds own or play video games.
Men in the 18- to 24-year-old age group are more likely than those in other age groups to enjoy shopping for clothes. Leisure • Multicultural Gen-Yers are especially positive about cellphone advertisements. Slide 4: View our extensive catalog ofresearch titles at Packagedfacts.com Thank you for listening! Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults