slide 1: MEDIA p Ack
2017-18
slide 2: Media Pack 2017-18
Biman Bangladesh is the national carrier of Bangladesh operating
successfully since 1972.
the brand
45
over
years of
FLYING EXPERIENCE
30
Including
NEW DELHI COLUMBO
PROJECTED DESTINATIONS
500
WEEKLY FLIGHTS
+
3
REGIONS
ASIA
MIDDLE EAST
EUROPE
20
COUNTRIES
8
FLIES AROUND
PASSENGERS
YEARLY
MILLION
slide 3: Media Pack 2017-18
global NETW oRK
the net work
slide 4: Media Pack 2017-18
the future
10 additional aircraft will join the fleet in 2017-18 which includes
Boeing 777 and 787 Dreamliners
slide 5: Media Pack 2017-18
the a w ards
• Biman Bangladesh Airlines was nominated as
‘AsIA’s Most proMIsIng BrAnD ’ for 2012-13
by HCRC backed by KPMG.
• In 2007-08 the airline won the ‘Foreign
Carrier oF the Year’ award in the
passenger airlines category accredited by the
Malaysian Airports Authority for carrying the
highest number of passengers to Malaysia.
• In 2015-16 the airline won the ‘Foreign airline oF the Year’
in the South-Asia region by Kuala Lampur International Airport
Award KLIAA for carrying the highest number of passengers
to Malaysia.
slide 6: Media Pack 2017-18
Language
english/Bengali
Content the magazine encapsulates the myriad
experiences through travel stories on
various destinations that Biman flies to
FrequenCy Bi-monthly
CirCuL ation
In every seat pocket of the aircraft government offces
tourism boards travel agents/ general sales agents
GSAs Bangladesh embassies across the globe partners
stakeholders and airport lounges
a udienCe Premium and economy
readership
Over 8 million annually
In -fl IG h t m a gazine
VII
Bihanga means ‘a bird’ in Bangla which is often used in literary writings.
As Biman Bangladesh Airlines is being reborn reinvented soaring to new
heightsthe word symbolises Biman’s new journey to newer skies.
slide 7: Media Pack 2017-18
PAGE BLEEDS
• 3 mm on all sides for a total document size of 210 mm wide x
273 mm high. Ads submitted without sufficient bleed area will
be reduced to fit live area size.
LIVE/SAFE AREA OR NON BLEEDS:
• 10 mm on all sides for a total document size of 210 mm wide
x 273 mm high.
• Additionally for spread bleed ads allow 10 mm on each side
of the gutter for binding.
• Please do not place logos legal disclaimers or other critical
information outside live area.
• Clearly mark all ad materials with proper cropping instructions
to avoid misinterpretation.
• The ad should be provided in the pdf and eps format
only.
Live/Safe Area
190 x 253mm
Magazine Size
210 x 273mm
Bleed
3mm
Rate Card in USD per insert
Rate Card in BDT per insert
Ad Creative Deadlines
Issue Deadline
September-October 18
th
August
November- December 18
th
October
January-February 18
th
December
March-April 18
th
February
May-June 18
th
April
July-August 18
th
June
W x H inch W x H cm W x H mm
Full Page 7.6 x 10.06 19.3 x 25.5 193 x 255
Double Spread 16.1 x 10.06 40.6 x 25.5 406 x 255
Non-Bleed Ad Dimensions
please allow a gutter space of 5 mm in double spread ads
Bleed Ad Dimensions
W x H inch W x H cm W x H mm
Full Page 8.5 x 10.75 21 x 27.3 210 x 273
Double Spread 16.5 x 9.85 42 x 27.3 420 x 273
Live/Safe Area: 10 mm on all sides for a total document size of 213 mm wide x 276 mm high
Magazine Dimensions
Magazine Size 8.25 x 10.75 inch 21 x 27.3 cm 210 x 273 mm
te C h sPeCs rate Card
Inserts USD 6 US 12 US
Full Page Colour ROP 6330 5500 4750
Double Spread 12700 10500 9600
FPC frst 15 pages 9500 8000 7750
DPS frst 15 pages 15800 12000 11000
Inside front/back cover 12700 11000 10000
Opening Spread 19000 17000 15000
Back Cover 15600 16000 14000
½ Page 4700 4000 3500
1/3 Page 3700 3500 3500
Inserts BDT 6 BDT 12 BDT
Full Page Colour ROP 528000 440000 380000
Double Spread 1056000 840000 768000
FPC frst 15 pages 792000 640000 620000
DPS frst 15 pages 1320000 960000 880000
Inside front/back cover 1056000 880000 800000
Opening Spread 1584000 1360000 1200000
Back Cover 1300000 1280000 1120000
½ Page 396000 320000 280000
1/3 Page 308000 280000 280000
slide 8: Media Pack 2017-18
G l OBA l offiCe network
New York
SMG
slide 9: Media Pack 2017-18
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