Gulf Life Mediakit - Maxposure Media

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GULF LIFE MAGAZINE | IFE | LOUNGES | ANNOUNCEMENTS | EMAILERS MORE gulflife.online /GulfLife

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NATIONAL CARRIER OF THE KINGDOM OF BAHRAIN CITIES 44 COUNTRIES 27 MILLION 8 OVER PASSENGERS FLY EVERY YEAR THROUGH BAHRAIN INTERNATIONAL AIRPORT 2 ASIA AFRICA EUROPE CONTINENTS 3 of TOTAL TRAFFIC Pearl of the Gulf AIRCRAFT 28 64 OVER WEEKLY FLIGHTS 1000 2

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OVER 60 YEARS OF The airline connects you to all major Middle East capitals with double daily flights from its hub at Bahrain International Airport Gulf Air is the Title Sponsor of the Formula 1 Bahrain Grand Prix and is the Official Airline of the Bahrain International Airshow 29 AIRCRAFT ORDERED with the deal worth 3.4 billion to be delivered from 2018 IN BUYING NEW AIRCRAFT 7.6 bn TO INVEST UPTO 3

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MONTHLY SEATS DUBAI 36900 KUWAIT 26315 DAMMAM 21390 18360 ABU DHABI 19040 MUSCAT 18660 JEDDAH 14980 LONDON 11980 MUMBAI RIYADH 25070 DOHA 28507 Source: Official Airlines Guide Schedules ROUTES FROM BAHRAIN TOP No. 2 airline in all other Middle East Countries after national carriers. No. 1 airline in Middle East in terms of passengers carried between GCC Countries. 4

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A W ARDS Virtualisation Project 5 Award at the Network World Middle East Awards — CNME — for its continuous efforts to qualify Information Technology in innovative ways to deliver competitive advantage and enhance business value First airline in the world to be accredited for its Information Technology practices under five different ISO Certificates 1. Quality 2. Environmental 3. Service 4. Information Security 5. Energy Systems 1 Winner of the John White Publication Award for Best Inflight Magazine 2014 4 Gulf Life Network Middle East Innovation award 2 Wireless Implementation of the Year 2015 at the World Travel Awards 2009 3 Middle East’s Leading Airline Reward Programme 5

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Gulf Air had a market share of a whopping 64 over other players in terms of total passengers carried at Bahrain in 2014 There were over 96k aircraft movements recorded at Bahrain airport in 2014 out of which over 60 were by Gulf Air CODESHARE PARTNERS Get access to the world class exclusive lounges of Gulf Air with the world renowned Falconflyer Programme Gulf Air carried over 5 million passengers in 2014 marking a growth of 16 compared to 2013 Source: Ministry of Transportation and Telecommunication In 2015 Gulf Air increased its total number of flights by approximately 1000 6

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DESTINATION BAHRAIN GATEWAY TO THE ARAB WORLD LIFESTYLE IS MORE RELAXED Different nationalities cultures religions and denominations mix freely – contributing to Bahrain ranking as the 4th best expat experience worldwide IT’S EASIER TO GET HERE Bahrain’s liberal visa policy allows E-visa facility for 102 countries. Airlines fly to over 50 destinations 825 times a week A RICH CUL TURAL AND ARTS HERITAGE… UNESCO World Heritage Sites: Qual’at al-Bahrain Bahrain Fort and The Pearl Route BETTER VISITOR VALUE Average travel costs are lower compared to neighbouring destinations. Bahrain can typically provide a less expensive overall vacation essentially for larger families or those wanting to stay longer … MATCHED BY MODERN SPORTS AND EVENTS There is a great deal to do or watch including Gulf Air Bahrain Formula 1TM Grand Prix water sports golf horse riding and an annual triathlon event Source: Bahrain Economic Development Board MIDDLE EAST’S ONLY NIGHT RACE 12 YEAR OLD CIRCUIT ONE OF THE 3 CIRCUITS IN ASIA 2013 Capital of Arab Tourism 2016 Capital of GCC Tourism 2014 Capital of Asian Tourism 2012 Arabian Capital of Culture RECOGNITIONS F1 CIRCUIT 7

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VISITOR ARRIV AL STATISTICS Source: Bahrain Economic Development Board Civil Aviation Authority In 2014 there were more than 10 MILLION tourist VISITORS to Bahrain City In 2014 tourism contributed 700 MILLION to the Kingdom’s economy. Expected to INCREASE at a CAGR of 16 PURPOSE OF VISIT TRANSIT OTHERS LEISURE BUSINESS 21 45 28 6 Bahrain saw an 8.4 annual increase in inbound traffic in the third quarter of 2015 FAST FACTS SHOPPING TOURISM RECEIPTS BY MAJOR COMPONENTS Expenditure is estimated from Overseas Visitor Survey. Other TR components include expenditure on airfares on Gulf-based carriers port taxes local transportation business medical education and transit visitors. ACCOMMODATION FOOD BEVERAGE OTHER TR COMPONENTS 14 35 18 34 8

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Source: Ministry of Transportation and Telecommunication IMMIGRATION TOTAL PASSENGERS THROUGH IMMIGRATION BY NATIONALITY IN BAHRAIN BAHRAIN 1255949 INDIA 797955 UNITED KINGDOM 221652 SAUDI ARABIA 424977 QATAR 113244 UNITED STATES 203468 TOP IMMIGRATION KUWAIT 124294 PHILIPPINES 125554 EGYPT 110761 PAKISTAN 164352 9

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NETWORK GULF AIR .Map not to Scale .Dhaka route to start from May 31 10

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EXTENDED NETWORK EUROPE NORTH AMERICA ASIA SEATTLE MINNEAPOLIS CHICAGO DENVER LAS VEGAS ALBUQUERQUE PHOENIX EL PASO OMAHA DALLAS TULSA HOUSTON TAMPA JACKSONVILLE ORLANDO MIAMI FT LAUDERDALE MEMPHIS NEW ORLEANS ATLANTA CHARLOTTE NASHVILLE ST LOUIS RALEIGH-DURHAM WASHINGTON NEW YORK BOSTON SYRACUSE BUFFALO CLEVELAND DETROIT PITTSBURGH CINCINNATI AUSTIN SAN ANTONIO PORTLAND SACRAMENTO LOS ANGELES SANTA ANA SAN DIEGO SAN FRANCISCO LONDON FRANKFURT PARIS 11

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GULF LIFE GULF AIR’S EXCLUSIVE MONTHLY BI-LINGUAL IN-FLIGHT MAGAZINE DIGITALLY EMPOWERED gulflife.online Website Mobile App Social Media /GulfLife GulfLifeMag BI-LINGUAL ENGLISH ARABIC 8 MILLION ANNUALLY READERSHIP MARKET SHARE AT BAHRAIN OF THE 64 OVER 12

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Non-Bleed Ad Dimensions W x H cm W x H mm Full page 17.5 x 24.0 175 x 240 Double Spread 37.0 x 24.0 370 x 240 Magazine Dimensions/ Bleed Ad W x H cm W x H mm Magazine Size: 19.5 x 26.0 195 x 260 Live/Safe Area FPC: 17.5 x 24.0 175 x 240 Double spread ad 39.0 x 26.0 390 x 260 Ad Creative Deadlines Issue Deadline May 2016 10 th Apr June 2016 10 th May July 2016 10 th June August 2016 10 th July …and similarly for all successive months Periodicity: Monthly Distribution: Every seat pocket Rate Card Specifcations Rate Card in US Rate Card in AED Full Page Colour FPC 9000 34100 Double Spread DPS 16200 58400 Inside Front Cover 13500 48700 Inside Front Cover DPS 20000 73000 2nd DPS 18000 68000 3rd DPS 17000 63300 Outside Back Cover 22000 82750 Inside Back Cover 12600 48700 TECH SPECS RATE CARD Magazine Size: 19.5 cm x 26.0 cm 195 mm x 260 mm Live/Safe Area: 17.5 cm x 24.0 cm 175 mm x 240 mm Bleed size: Magazine size + 3 mm PAGE BLEEDS: • 3 mm on all sides for a total document size of 195 mm wide x 260 mm high. Ads submitted without suffcient bleed area will be reduced to ft live area size. LIVE/SAFE AREA OR NON BLEEDS: • 10 mm on all sides for a total document size of 195 mm wide x 260 mm high. • Additionally for spread bleed ads allow 10 mm on each side of the gutter for binding. • Please do not place logos legal disclaimers or other critical information outside live area. • Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation. • The ad should be provided in the PDF and EPS format only. Live/Safe Area Bleed +3mm bleed +3mm bleed +3mm bleed 195 mm w x 260 mm h Magazine Size 195 mm w x 260 mm h 175 mm w x 240 mm h +3mm bleed 13

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MOST WATCHED CHANNELS NEW HINDI MOVIE ARABIC MOVIES WARNER BROTHERS KIDS MOVIES TAMIL MOVIES ARABIC ISLAMIC PROG. NEW ENGLISH MOVIES DISNEY CLASSIC ENGLISH MOVIES NUMBER OF SCREENS PER AIRCRAFT TYPE INFLIGHT FALCON ENTERTAINMENT PUT ON THE HEADSET PICK A FAVOURITE AUDIO OR VIDEO PROGRAMME FEEL REFRESHED A320 136 A321 169 A320 ER 110 A330 214 14

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INFLIGHT FALCON ENTERTAINMENT T erms and Conditions • Rates for special packages on request • Booking deadline: 1 month prior to broadcasting month • Material deadline: 4 weeks prior to broadcasting month • All video advertisements are to be in English. Arabic versions can be supplied by the corresponding channels • All video advertisements are subject to approval by Gulf Air Mandatory for all passengers on all flights Average of 700000 passenger per month exposed to your message Video Audio Format Data Rate Frame Size Aspect Ratio Frame Rate Format Data Rate Sample Size Sample Rate MPEG 2 3.5 Mbps 720480 16/9 29.9 MPEG Layer2 192 16 48000 MPEG 4 1.6 Mbps 720480 16/9 29.9 AAC 192 16 48000 DVD Video 3.5 Mbps 720480 16/9 29.9 AAC 192 16 48000 RATE CARD Monthly TECHNICAL SPECIFICATIONS Spot Length Rate in BHD Rate in USD 30 sec 12000 31800 40 sec 14000 37150 45 sec 15000 40000 60 sec 18000 50000 SAY HELLO TO PERSONALISED VIDEOS Passengers know how to tune out spots that are just advertising. We have an answer to this – a controlled scripted message that’s non-intrusive entertaining and memorable. 15

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ON BOARD ANNOUNCEMENT Mandatory for all passengers on all flights TAKE YOUR MESSAGE TO NEW HEIGHTS Audio 12000 BHD 31800 USD RATE CARD Monthly Average of 700000 passenger per month exposed to your message Set up Cost • Booking deadline: 1 month prior to broadcasting month • Content deadline: 4 weeks prior to broadcasting month • Engish and Arabic versions will be recorded by Gulf Air in their studio based on content provided by you at a price of 500 BHD • All audio advertisements are subject to approval by Gulf Air With over 8 million passengers fying Gulf Air every month businessmen families travelling for leisure and trendy millennials are ready and waiting to hear about your brand product or service. Get customised announcements like “Gulf Air recommends... Y our brand...” 16

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GULF AIR LOUNGE UNWIND CATCH UP ON WORK OR JUST CHILL OUT AVAILABLE OPTIONS STANDEE TELEVISION TENT CARDS BAHRAIN LONDON DUBAI GET ACCESS TO: 24x7 Wi-Fi Showers Prayer Room Lockers Baby Care Note: Rates on request as per your requirement. It will vary depending upon number of lounges and kind of advertising options chosen 17

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EMAILER WEB BANNER OTHER COLLATERALS many more can be explored... Reach out to over 2 0 0 0000 Gulf Air database. Emailer Web Banner 10000 BHD 26500 USD RATE CARD One time emailer blast to 2000000 customers Get add on presence in Gulf Air’s website landing page. FOOD TRAY TEA/COFFEE CUP ON BOARD SAMPLING 18

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MAXPOSURE GLOBAL OFFICE NETWORK 19

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MAXPOSURE MEDIA GROUP EUROPE London | David Simpson | Simpson Media Ltd Mob: +44 79 0088 5456 davidsimpson-media.com France l Nicolas Devos | IMM International Tel: +33 0 1 4013 7906 Fax: +33 0 1 4013 0033 n.devosimm-international.com Switzerland | Nathalie DupuY IMM International Tel: +41 0 22 310 8051 Mob: +41 0 78 952 5900 n.dupuyimm-international.com Cyprus Greece | Spiros Trivolis STA-Spiros Trivolis and Associates Ltd Mob: +30 69 4427 6555 strivolissta.com.gr Turkey | Tan Bilge | Media Ltd. Tel: +90 0 212 2 75 84 33 Fax: +90 0 212 2 75 92 28 E-mail: tanbilgemedialtd.com.tr NORTH AMERICA Canada | Wayne Saint John The New Base Tel +141 6363 1388 wayne.stjohnthenewbase.com FAR EAST Sri Lanka manindermaxposuremedia.com Hong Kong | Indonesia | Peter Jeffery | Asian Integrated Media Ltd. Tel: +852 3910 6388 E-Mail: peterjefferyasianmedia.com Malaysia | Shallie Cheng | Mind Sense Sdn.Bhd. Tel: +60-3 7781 7700 E-mail: shalliechenggmail.com Japan | Michiko Kawano | Pacifc Business Inc Tel: +81-03 3661 6138 Fax: +81-03 3661 6139 E-mail: kawano-pbigol.com South Korea | Jung-Won Suh | Sinsegi Media Inc. Tel: +82-2785 8222 Fax: 82 2785 8225 E-mail: sinsegi-2sinsegimedia.info Thailand | Stephen Marsh | Managing Director Media Representation International Tel: +66 2204 2699 M: +66 8 6777 3417 E-mail: stephenmediarepint.com AUSTRALIA Sydney | Charlton D’Silva Publisher’s Internationalé Tel: +61 2 9252 3476 charlton.dsilvapubintl.com.au BAHRAIN Maxposure Marketing Services WLL Suite No. 652 6th Floor The Lounge Serviced Offices Building 247 Road No 1704 Diplomatic Area Manama Kingdom of Bahrain P.O. Box 11409 Mob: +973-37778537 +973-37161313 Tel: +973-17518793 aaliyahmaxposuremedia.com USA Maxposure Media Group LLC 2525 Ponce De Leon Blvd 300 Coral Gables Fl 33134 USA Tel: +164 63672916 E-mail: infomaxposuremedia.com BANGLADESH Subcontinental Media Pvt Ltd Profficio 2nd floor 4 Mohakhali Commercial Area Dhaka 1212 Bangladesh Tel: +880-1862260427 shohedulsubcontinentalmedia.com UAE Maxposure Arabia FZ LLC Dubai Media City Building No. 8 Ground Floor Premises No. EO10 Dubai UAEP.O. Box 502068 Mob: +971-582063140 Tel: +971-44310793 majidmaxposuremedia.com SINGAPORE Maxposure Global Pte Ltd 51 Goldhill Plaza 07- 10/11 Singapore 308900 Tel: +65-31632622 infomaxposuremedia.com INDIA Maxposure Media Group India Pvt Ltd TheAddress Plot No 62 Okhla Phase 3 New Delhi-110020 India Tel: +91-11-43011111 infomaxposuremedia.com 20

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