Slide1: Hybridmedia in Japan 2005 Klaus Oesch – Fenix Program Manager Klaus Oesch Finantec Oy May 2005


Slide2: The Finnish Fenix Group Ms. Katja Bergroth, Senior Consultant, JP Management Consulting (http://www.poyry.com/en/index.html) Mr. Jorgen Eriksson, R&D Manager, Mobile Application Laboratory, Espoo-Vantaa Institute of Technology (http://www.evtek.fi/technology/) Mr. Petteri Halonen, Technical Service Manager, UPM-Kymmene Japan (http://www.upm-kymmene.com) Dr. Timo Joutsenoja, Development Manager, New Ventures, UPM-Kymmene (http://www.upm-kymmene.com) Ms. Helene Juhola, Director R&D, Federation of the Finnish Media Industry (http://www.vkl.fi/) Mr. Pasi Koistinen, Director, New Business Initiatives, TeliaSonera Finland (http://www.teliasonera.com) Mr. Aleksi Kokotti, Director, Technology Center, Finland Post Group (http://www.posti.fi/english/finlandpostgroup/) Dr. Raimo Korhonen, Vice President R&D, Avantone (http://www.avantone.com) Ms. Susanna Nieminen, Director of Research, End-use Environment, KCL Science and Consulting (http://www.kcl.fi/) Mr. Mikko Nuutinen, Research Scientist, Laboratory of Media Technology, Helsinki University of Technology (http://www.media.hut.fi/?language=en) Mr. Klaus Oesch, FENIX Programme Manager (http://websrv2.tekes.fi/opencms/opencms/OhjelmaPortaali/Kaynnissa/FENIX/en/etusivu.html) Ms. Leena Salo, Research Scientist, Laboratory of Media Technology, Helsinki University of Technology (http://www.media.hut.fi/?language=en) Mr. Ari Vanhala, Director R&D, Tervakoski (http://www.tervakoski.com/) Mr. Teemu Varonen, Senior Technology Adviser, National Technology Agency of Finland (http://www.tekes.fi/eng/) Mr. Risto Vesanto, Director, Packaging Innovations, New Business Innovations, Stora Enso (http://www.storaenso.com) Mr. Peter Westerstrahle, Technology Adviser, National Technology Agency of Finland (http://www.tekes.fi/eng/)


Slide3: Fenix group at Tokyo


Slide4: Tokyo 2005 Games Marketing Consumer Technology music disribution The Fenix delegation searching hybrid media at Tokyo


Tokyo is a huge ubicomp testing Lab: Tokyo is a huge ubicomp testing Lab ”The growth of the U-society will change the rules of the game” Tokyo is a huge testing lab where it happens 2010 ubiquitous world (RFTAG utilization, communication networks, databases) will be reality in Japan U-Japan testing is underway; there money, knowledge, consumers Hybridmedia: RFTAG/QR-implementations, mobile vertical applications and practical testing is creating the Ubi-Japan – new ”Information Society” prototype


Slide6: Japan is also a testing lab for information society 1970 Yoho Shokai – Information society by Yonedi Masuda, 1990´s Japan IST Development programs - > 2005 ubiquitous computing development and testing Panasonic Center


Japan trials: Japan trials Pilot and infrastructure building funded partially by ministeries and partially by companies; Hibiki project = development of low cost RF tags in line with the opening if UHF band in 2005 Traceability of agriculture projects, funded by ministry of agriculture, forestry and fisheries Food industry pilot to provide reliability of food products Auto-ID field tests in Japan Home electronics pilot, Akihabara distribution testing with consumer electronics producers funded by ministry of economics, industry and trade Pilot in food stores, supply chain management, real time inventory control, automatic check in/out RFID trial by publishing industry; music records DVD and CD Air line baggage field trials Apparel distribution warehouse inspection – industry standard experiment project Visitors badge with EPC tag trials What after 2006?


Slide8: Hybrid media = Integration of information and paper technologies Hybrid media = various combinations of communication tools, content and functionality Convergence between electonic media and fiber based products New media innovation area The user friendliness of the print media combined with the user benefits of the web New kind of user interfaces, value networks, ubiquitous consumer technology…


Slide9: The birth of the ubiquitous information society is happening in Japan 2003 2006 2010


Japan Newspaper Publishers & Editors AssociationTrends in media usage (1): Japan Newspaper Publishers & Editors Association Trends in media usage (1) Nihon Shimbun Kyokai NSK http://www.pressnet.or.jp/english/index.htm Funded and operated by the mass media of Japan (member organizations 108 newspapers, 4 news agencies, 31 broadcasting stations) General trend: newspaper circulation is declining, still copies per 1000 person 554 Newspaper circulation in Japan is declining, reading information in morning gives enough information Younger people going away from newspapers, see them difficult to read Disposal of paper and lack of recycling is influencing No time to read evening news, sports reading declining Radio and tv programs and sports are available in the net Revenue (2003 100 mill. yens) coming from sales advertising and others (publishing business news and holding events Advertizing expenditures by Dentsu 5,87 trill. yens by medium = major media (3,6 trill. yens Internet still small 181 mill. yens)


Japan Newspaper Publishers & Editors AssociationTrends in media usage (2): Japan Newspaper Publishers & Editors Association Trends in media usage (2) 10 years ago the first website – now is the turning point for Japanese media industry – how to proceed media business in the future Digital framework is still under development in Japan Growth trends: Mainichi (content publishing) was aligned with Microsoft (MSN and advertising) new kind of website Mainichi interactive Sankei withdrew digital replica Google News News in RSS/XML format Blogs SNS social networking services User registration – membership services Hybridmedia is an interesting way to develop the future services


Slide12: Motoyasu Mise, Mgr digital media, Koji Umano, Mgr R&D, Mariko Horikawa, R&D digital media Japan Newspaper Publishers & Editors Association


NTT DoCoMo – Anywhere in Life: NTT DoCoMo – Anywhere in Life http://www.nttdocomo.com/ Mobile phone’s possibilities to take the role of conventional media Developing “Magic World solutions” in mobile horizontal and vertical applications Docomo has developed during the 1990´s first telecom infra, then 2000 i-mode it-infrastucture, now developing consumers “Life infrastructure” New era of hi-resolution interfaces leads towards “Information Society solutions” Convergence of broadcasting and telecom – towards 4th generation 20 mbps solutions in 2010 – e.g. delivery of viewing licences and metadata Linking mobile phone to the stored TV-broadcasting Docomo Videonet – mobile video community will be the killer (both real faces and animated avatar persons) FOMA Felica solutions in ticket, credit card, membership card, coupon, key, voucher, presentation, electronic money, mileage card, employee-id card areas Services linked with terrestrial digital broadcasting and household appliances Solution areas: supermarket, financing, transportation, user identification


Slide14: Docomo Anywhere in Life Videonet will be the broadband virtual community


Toppan printing “We´ll be surprising the future”: Toppan printing “We´ll be surprising the future” http://www.toppan.co.jp/english/ “Towards a new synthesis of knowledge” Leader in Japan´s printing field Toppan business fields: 1. Information & Networks; securities&cards, commercial printing, publications and on-demand printing, e-business 2. Living environment; packaging, Industrial materials 3. Electronics; Electronics, Optronics R&D focusing on four fields; information & networks, electronics, living environment, next generation products Next generation RFTAG´s ultra compact chip T-Junction, certification from UBI ID Center, those ultrasmall tags can be used in anything from books to doormats Toppan operates Bitway, Japan first distribution portal site for PDA content Virtual reality theater & large library of digital maps FEEL a concept combining functionality and eco friendliness – recycling qualities Ecology Center Graphic Arts laboratory expressing human sensitivities and image Toppan is ushering an IT society trough world class optical and composite technologies


Toppan E-paper: Toppan E-paper E-Ink Electonic Paper development bringing together conventional paper and rewritable electonic display media of E-Ink electronic paper – available black&white, color version later E-paper development. Benefits; Paper-like readability, Ultra Low Power, Exeptional portability E-Ink developed in MIT (Jacobsen) 1995, Toppan is developing the business concepts for electronic ink First experiments at Aichi and Iidabashi subway station


Ubiquitous ID Center - Visions for RFID applications : Ubiquitous ID Center - Visions for RFID applications http://www.uidcenter.org/ Ken Sakamura: “Understanding time and location” Interest has shifted from desktop computers to mobile computers such as cell phones, wearable computers and advanced PDA-like services such as ubiquitous communicator terminals The Ubi Center has developed the ucode, a multicode tag that automatically identifies information stored in bar codes, RFID chips, smart cards and electonic tags embedded in virtual entities such as software and electronic money UID Center assigns unique numbers to each tag and stores data relating to the objects in database servers UID Center developed also the Ubiquitous Communicator, a PDA-like device that reads ucode tags and retrieves the relevant data from the UID Center´s server database Ubiquitous ID system is protected by eTRON (Economy and Entity TRON), a wide area distribution system architecture based on tamper-resistant hardware


Slide18: Prof. Ken Sakamura UML Lab presenting the ucode and T-engine architecture Ken Sakamura – father of the Tron and T-engine


T-engine Forum: T-engine Forum In 2002 a consortium the T-engine Forum was formed; specifications for t-kernel and T-engine development. Sakamura: ”The task dispatch in the T-kernel is in the sub-microsecond range” The T-engine Forum has grown from 22 members 2002 to 500 members 2005 www.t-engine.org, network protocol stacks, filing systems, GUI, audio processing, e-Tron security software, MP3, speech recognition, digital watermarks etc. The forum has development centers in China, Korea and Singapore eTRON chips are installed in T-engine boards preventing falsification and tapping Spiritual father was Ken Sakamura, the creator of the embedded TRON operating system According to estimates in Japan there are 3-4 billion iTRON processors running in embedded systems (Sony, Toyta, Panasonic, IBM and also Microsoft! etc.) Several thousand companies are using already the T-engine development kit T-engine is becoming the de facto standard of developing tools for ubioquitous computing devices in Japan


Japanese e-paper specialists at Toranomon Pastoral : Japanese e-paper specialists at Toranomon Pastoral Prof Makoto Omodani, Tokai University: Electronic paper; expectations, R&D trends, applications of readable paper Prof. Takeshi Kitamura, Chiba University: Recent technological progress on electronic paper Dr. Suichi Maeda, Oji Paper: Electronic paper and it´s readability ”Electronic paper bridges virtual world and real world” ”Electronic paper usher a new information world where we can read far more comfortably”


Slide21: Panasonic Center, Ariake: A space for ideas Panasonic world of ideas: Networking ideas Eco ideas Visual ideas Interactive ideas ”The world of Ideas” is a space where our visions intersect with reality.


Slide22: Panasonic Astrovision


Panasonic center – Showcase of cutting edge technologies: Panasonic center – Showcase of cutting edge technologies www.panasonic-center.com (Yasufumi Ohashi, Mastsushita business planning group) Realixzing ubiquitous digital network; environmental showcases, digital network museum, business presentation Ubiquitous World; a space for global, personal connection Levels; personal, friends, community, world ”The World of Ideas” will be expanding to airports around the globe – now in 6 airports A space for global connection between Panasonic Center at Tokyo and major cities around the world Personal broadcast station; EPG world, databank Developing universal design priciples


Dai Nippon Printing – Printing and Information solutions for your life : Dai Nippon Printing – Printing and Information solutions for your life http://www.dnp.co.jp/index_e.html IC Tag solutions; Accuwave a line of original IC tag products Projected applications; logistics, transportation, retail and distribution, leisure, security, manufacturing, medical facilities Printing systems and eco friendly packaging Information and content distribution systems through the internet data center Publishing on-demand and e-books, holograms, smart cards Life style and environmental solutions Display solutions focused on the future course of IT-oriented societies, building on a history of printing and printing-derived technology R&D labs in the areas of packaging, information media supplies, display components, electronic components, media technology and nano science


Slide25: Dai Nippon Printing Hiroaki Kabamoto ass.general mgr


RICOH – environmental management : RICOH – environmental management http://www.ricoh.co.jp/ RECO View e-paper (RECO = rewritable, recyclable, reusable/ecology, economy/viewability Printers for thermal rewritable e-paper; sheets for industrial use closed and open areas, apparel tags, smart cards, loyalty cards Pilots running in Ricoh Numazu factory, electronic parts manufacturer, medical check up center, automobile manufacturer Visualization of digital data Rewritable indications on the tag


Slide27: Ricoh Rewritable paper and RF Tag applications


Seiko Epson : Seiko Epson http://www.epson.co.jp/e/ e-paper, printed electronics Research laboratories in Fujimi, Nagano Japan and Cambridge, UK for e-paper Epson aims to achieve growth through on-demand and small lot printing including both home and office markets Epson will revolutionize the photography, copy and publishing markets providing customers with greater flexibility in terms of time and location, greater satisfaction and higher cost effectiveness Epson´s 3 I´s; imaging on paper -> printers, imaging on screens -> projectors, imaging on glass -> displays Concepts: Desktop factory (From present huge factories to compact 10x10 m2 and 1x1 m2 desktop factories) Electrophoretic material for watch, smart cards and displays In the future 2010-2015? the electronic paper = interaction with digital information media In the future wearable technology, ultra smart cards, full wall displays


Slide29: Dr. Satoshi Inoue Seiko Epson Corp. Technology platform research center


Slide30: Mitsukoshi department store RFTAG-system for womens shoes RFID pilot (shoes section)


Denso Wave : Denso Wave http://www.denso-wave.com/en/adcd/index.html 2D code, bar code, RFID, Denso is developing hybrid terminal supporting QR code, barcode and RF Automatic warehousing Container management Vehicle management Rental industry food industry Experimental tests for electric home appliances Denso Wave has in QR codes 50 % market share in Japan (not included mobile phones) Separate presentations by Denso in RFID tag technology, QR Code overview, Automatic Data Capture


Slide32: Aisatsu – Changing business cards Kikuo Tamura, board member Hiromitsu Takai, general mgr. Tetsuya Kominami, general mgr. engineering Hiroiku Masuda, senior project mgr. Nobuyuki Teraura, Senior mgr. Akiko Matsuoka, MA


Yhteenvetoa: Yhteenvetoa Japanissa paljon hypeä asian tiimoilla, hajanaisia toteutuksia, ”pelle peloton ratkaisuja” – parhaat jutut kuitenkin ”hakusessa” Japanissa on hyvät, loppuun asti viedyt demot, joista pitää ottaa oppia Japanilaisilla on hyviä tulevaisuuskonsepteja, joilla luodaan tulevaisuutta rakentavia mielikuvia Pilottiprojektien valtion panostus ja testaaminen hyvä Showcase ”tulevaisuuden demolaboratorio” tarvitaan myös Suomeen, omistajat? Yhteistyö on tarpeellinen pakkausarvoketjun alueella Tuotannon logistiikkaratkaisut (jäljitettävyys) ovat mielenkiintoisia Docomo ja TBS kiinnostuneita mobitv:stä, yhteistoiminnalle paikka 2D QR-koodi on valmis ratkaisu, suomalaisten pitää osallistua standardointityöhön QR – Datametrix selvitys paikallaan Toppan, Seiko Epson teknologiat ovat kiinnostavia Seiko Epson ”electronic paper” on kiinnostava konsepti, josta kannattaa ottaa selvää Suomalaiset osaavat sovelluskehityksen eikä siinä ole häpeämistä - pitää kuitenkin kehittää Japanilaisten t-engine ohjelmistoalusta on mielenkiintoinen Yhteishankkeita japanilaisten kanssa kannattaa aloittaa


Toimenpiteitä 2005-2006 (1): Toimenpiteitä 2005-2006 (1) Hybrimedian kansallisen demotilan käynnistys tavoitteena esitellä myyntiin suomalaisia horisontaali- ja vertikaalisovellusratkaisuja älylehdestä pakkausteknologiaan – toimijoina mukana tutkimuslaitokset ja paperiteollisuus (tehtävä suunnitelma) Hybridimediakoulutuksen ammattilaisten täydennyskoulutuksen aloitus RFID Labib laajentaminen hybridimedialaboratorioksi? Monitieteisenä horisontaalisena kehitysalueena: telekommunikaation, paperiteknologia, elektroniikan, kuluttajakonseptien, median käyttötapojen ja käyttökokemuksen ja paperin uudelleenkäytön (recycling) kehitys


Toimenpiteitä 2005-2006 (2): Toimenpiteitä 2005-2006 (2) Osallistuminen kansainväliseen QR-standardointitoimintaan – Suomen edustajat? Ken Sakamura Suomeen keynote speakeriksi ubi-tietoyhteiskuntaseminaariin Ubi-laboratorion perustaminen ucode/ubi-alueen de facto standardien kehittämiseksi yhteistyössä japanilaisten kanssa (teollisuus/yliopistokonsortio, Tokai?) Recycling- tutkimus paperi- ja digitaalisen median (kulutuselektroniikan) välillä Suomi-Japani yhteistutkimuksena Mahdollinen Suomen ubi-ohjelma 2006, Suomalaisten ja japanilaisten toimijoiden yhdistäminen yhteiseen ubi-projektiin, lisäarvon luominen Suomessa, vienti ja testaus Kiinassa Suomen UBI- RFTAG varusohjelmistoselvitys ja strategia tehtävä Seiko Epson electronic paper projekti mahdollisuus; kuitenkin enemmän ELMO- tms. ohjelman alue, Dr. Inoue Suomeen electronic paper-workshopiin alkusyksystä Suomalaisten toimijoiden kärkijoukko parin kuukauden sisällä SeikoEpsonille Naganoon perehtymään electronic paper tilanteeseen