Presentation Transcript
Slide1: James P. Gilbert
Professor of Operations Management
& Quantitative Analysis
Rollins College The Globalization of Chinese Enterprises:
The Advent of a New Age Multinational Enterprise
November 30 & December 1, 2006
Slide2: Internationalization of WuLiangYe Distillery:
China’s Leading Manufacturer and
Seller of Spirits and Wine
Slide3: Internationalization of WuLiangYe Distillery:
China’s Leading Manufacturer and
Seller of Spirits and Wine Pronounced woo-leoang-ye
Slide5: Figure 1
Map of Yibin,
China Area Yangtze River and the concourse of the
Jinsa and Min Rivers in Sichuan Province Yibin, China
Slide6: Figure 2
The Fenjin Tower on the garden campus of Wuliangye Distillery
Slide7:
Shinning steel horse symbolizes the
Enterprising Spirit of the managers.
Slide8: Figure 3
Wuliangye Spirits Manufacturers 4 types of distilled spirits,
in 18 varieties1 with 50 specifications.
[1 world-famous brand, 9 national brands,
8 regional brands]
Entered the wine business by investing
US $25 million in new plant. Ranked #1 as
Best Chinese Liquor 1Reduced from 26 to strength market position.
Slide9: Figure 3
Wuliangye Spirits Toasting – The Chinese Ganbei
(as in bottoms up) may go for several “rounds.”
Chinese Proverb
“Frequent drinking makes
friends surrounding.”
Slide10: Figure 4
1996 Olympic Wuliangye Cheering Squad
Slide11: Figure 5
Logo & Flag of Wuliangye Distillery Registered in the People’s Republic of China and Taiwan.
Slide12: Company Organization
Slide13: Table 1
Summary of Past 3 years in China
Adapted from: Wang, Jianmao (2006) ‘Next Five Years down the Road of China’s Long March,’ presentation at the International Meeting of the Production & Operations Management Society (POMS), China Europe International Business School (CEIBS), Shanghai, The People’s Republic of China, June.
Slide14: Table 1
Summary of Past 3 years in China
Slide15: Table 2
Largest Producers of Distilled Spirits:
2004 Sales (million 9-litre cases) Source: International Wine & Spirit Record (IWSR), 2005
Slide16: Table 3
Wuliangye Yibin Co., Ltd. Key Ratios Source: Google Finance at http;//google.com/finance/cid+68752
Slide17: Table 4
Main Business Indicators for the First Half of 2006 (all values in yuan) Source: Xinhua News Agency—Xinhua Economic News Service (2006)
Wuliangye Yibin (August 9). ≈ $102 million ≈ $73.5 million
Slide18: Figure 6
Wuliangye’s Response within the
Holistic Organizational Management Interface (HOMI) Adapted from: Alon, Ilan and J. Mark Muñoz, “Proposed Model for
Holistic Management Interface (HOMI) in Transition Economies:
The Case of China,” Working Paper, 2006.
Slide19: James P. Gilbert
Professor of Operations Management
& Quantitative Analysis
Rollins College The Globalization of Chinese Enterprises:
The Advent of a New Age Multinational Enterprise
November 30 & December 1, 2006