oxford2002

Download
Share  Add to  Flag Embed
Uploaded from authorPOINTLite
Views:
 
Category: Entertainment
     
 
License:   All Rights Reserved

Presentation Description

No description available.

Comments

Presentation Transcript

The Applications and Prices of Graphology : 

The Applications and Prices of Graphology by Nigel Bradley University of Westminster

Introduction: 

Introduction Quality has become important in recent years. The International Organization for Standardization (ISO) has been key to this. Standard descriptions are needed To control quality and to provide “uniform” services This applies to all sectors, including graphology.

Why is Price Relevant?: 

Why is Price Relevant? The choice of price is linked to the way services are described (and vice versa) Prices affect sales, profit, image and competitiveness in both positive and negative ways.

Pricing: 

Pricing Reference prices are prices that buyers carry in their minds. “Customers place greater weight on extreme prices anchoring the range”(Niedrich et al 2001) …So this study focuses on high and low prices

Study Aims: 

Study Aims I To describe the services offered by graphologists II To examine prices charged

Exclusions: 

Exclusions These services were not included: Teaching and distance learning Public Speaking Sale of books, CDs etc. Calligraphy related

Method: 

Method Inspection of … Books and articles Promotional materials Web pages

LINKS: 

LINKS Graphology Information Centre www.graphology.ws International Organization for Standardization www.iso.ch Groupement des Graphologues Conseils de France www.ggcf.fr SGDS (France) www.sgds.asso.fr

Service descriptions were…: 

Service descriptions were… Located Translated Categorised Summarised

Prices came from…: 

Prices came from… Professional Bodies Guidelines for members Ranges noted Graphologists web sites Hundreds of sites examined 55 practitioners had prices High and low fees were noted

For easy comparison…: 

For easy comparison… Fees were converted to: Euros (For EU / neighbours) US dollars (For USA / elsewhere)

Triangulation: 

Triangulation Informal contact with people… to identify sources to clarify information to confirm findings

I. Applications: 

I. Applications

Services can be divided into: 

Services can be divided into Corporate Others Private

Slide15: 

Corporate

Corporate Services : 

Corporate Services Offered to firms (who employ people) or recruitment agencies Most graphologists offer these services Can be sub-divided into pre-employment and in-employment services

Corporate Services: 

Corporate Services Pre-Employment Recruitment Short-listing Guidance for interviews In-Employment Promotion Coaching Team-building Internal Mobility

Types of Corporate Work: 

Types of Corporate Work Upper, middle, low management Employer profile or graphologist’s portrait Mass-screening or individual analysis Spoken or in writing Short or in-depth reports Structured or unstructured reports Express or regular speed

Services: 

Services Private

Private Citizen Services: 

Private Citizen Services Many graphologists offer services to private individuals To know oneself better To be well-informed when making personal or work decisions Can be sub-divided into services for adults or for children

Private Services: 

Private Services Adults Individual portraits Partnership compatibility Occupational guidance Domestic counselling Children Offered by a minority of graphologists Vocational guidance Scholastic guidance Domestic counselling

Services : 

Services Others

Other Applications: 

Other Applications Legal Work Social Welfare Historical research Entertainment Graphology Medical Graphology

II. Prices: 

II. Prices

Limitations : 

Limitations Exchange rates affect comparisons Other payment methods are used (Retainers, shares, in-kind etc.) Are published prices representative of all prices?

Comparison is distorted…: 

Comparison is distorted… If practitioners… Use extra skills (counselling, psychotherapy etc.) Use different reporting styles (spoken or written) Add money for tax, postage etc. Deduct money for discounts, loyalty, etc.

Hourly Rates: 

Hourly Rates A rate per hour would be useful, but only 8 were found…

Recommended Fees: 

Recommended Fees (£25-£150)

Practitioner Charges (n=55 on 117 pricing points): 

Practitioner Charges (n=55 on 117 pricing points) (Overall £3-£320 Average £70)

Why Low Prices?: 

Why Low Prices? Low prices per analysis for private work due to: Analyses using simple work-sheets Computer-assisted analyses Signature analyses Low prices per analysis for corporate work due to: Mass Screening Services Flash-Grapho Services

Slide32: 

The Mass Screening Service is used to short-list many job applicants, the number of inspections vary by job (typically 10+) The Flash-Grapho Service gives quick analyses. Instant judgements are given by phone, fax or email. Applicants are described simply.

III. Summary: 

III. Summary

Summary of Services: 

Summary of Services Pre-employment In-Employment Corporate Others -Legal work -Social Welfare -Historical -Entertainment -Medical Adults Children Private

Conclusions: 

Conclusions This study has described the different services offered by graphologists An attempt was made to identify current prices associated with such services It is hoped that a “standard” may result from this information

The Applications and Prices of Graphology : 

The Applications and Prices of Graphology By Nigel Bradley, University of Westminster. Email bradlen@wmin.ac.uk Prepared for the 7th British Symposium on Graphology, Oxford 6-8 September 2002