logging in or signing up MC 11 Marigold Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 541 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 18, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: pravinbhise (28 month(s) ago) pl send this ppt on my email ID pravin_bhise1@rediffmail.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide1: CHAPTER 11 Services and Nonprofit Organization Marketing Service: LOI ServiceREVIEW LEARNING OUTCOME The Importance of Services: REVIEW LEARNING OUTCOME The Importance of Services LOIHow Services Differ from Goods: LO2 How Services Differ from GoodsService Quality: Describe the components of service quality and the gap model of service quality Service Quality LO3Components of Service Quality: LO3 Components of Service QualityThe Gap Model of Service Quality: LO3 The Gap Model of Service QualityREVIEW LEARNING OUTCOME Service Quality: REVIEW LEARNING OUTCOME Service Quality LO3Product Strategies for Services: LO4 Product Strategies for Services Service as a Process: LO4 Service as a ProcessThe Service Factory : The Service Factory LO4 Possession processing Mental-stimulus processing The Service Offering: LO4 The Service OfferingCore and Supplementary Services for FedEx: LO4 Core and Supplementary Services for FedExCustomization/Standardization: LO4 Customization/StandardizationThe Service Mix: LO4 The Service Mix Determine what new services to introduce Determine target market Decide what existing services to maintain and to eliminate Place (Distribution) Strategy: LO4 Place (Distribution) Strategy Promotion Strategy: LO4 Promotion Strategy Price Strategy: LO4 Price Strategy Pricing Challenges for Services Define the unit of service consumption Determine if multiple elements are “bundled” or priced separately Pricing Objectives: LO4 Pricing Objectives OnlineREVIEW LEARNING OUTCOME: REVIEW LEARNING OUTCOME LO4 Marketing Mixes for ServicesREVIEW LEARNING OUTCOME: REVIEW LEARNING OUTCOME LO5 Relationship Marketing in ServicesInternal Marketing: LO6 Internal MarketingGlobal Issues in Services Marketing: Discuss global issues in services marketing Global Issues in Services Marketing LO7REVIEW LEARNING OUTCOME: REVIEW LEARNING OUTCOME LO7 Global Issues in Services MarketingNonprofit Organization Marketing: LO8 Nonprofit Organization MarketingNonprofit Organization Marketing: LO8 Government Museums Theaters Schools Churches Nonprofit Organization MarketingNonprofit Organization Marketing: LO8 Nonprofit Organization MarketingNonprofit Organization Marketing: LO8 Nonprofit Organization MarketingUnique Aspects of Nonprofit Organization Marketing Strategies: LO8 Unique Aspects of Nonprofit Organization Marketing Strategies Setting of marketing objectives Selection of target markets Development of marketing mixes Objectives: LO8 ObjectivesTarget Markets: LO8 Target Markets Unique Issues of Nonprofit OrganizationsREVIEW LEARNING OUTCOME Nonprofit Organization Marketing: REVIEW LEARNING OUTCOME Nonprofit Organization Marketing LO8 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
MC 11 Marigold Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 541 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 18, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: pravinbhise (28 month(s) ago) pl send this ppt on my email ID pravin_bhise1@rediffmail.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide1: CHAPTER 11 Services and Nonprofit Organization Marketing Service: LOI ServiceREVIEW LEARNING OUTCOME The Importance of Services: REVIEW LEARNING OUTCOME The Importance of Services LOIHow Services Differ from Goods: LO2 How Services Differ from GoodsService Quality: Describe the components of service quality and the gap model of service quality Service Quality LO3Components of Service Quality: LO3 Components of Service QualityThe Gap Model of Service Quality: LO3 The Gap Model of Service QualityREVIEW LEARNING OUTCOME Service Quality: REVIEW LEARNING OUTCOME Service Quality LO3Product Strategies for Services: LO4 Product Strategies for Services Service as a Process: LO4 Service as a ProcessThe Service Factory : The Service Factory LO4 Possession processing Mental-stimulus processing The Service Offering: LO4 The Service OfferingCore and Supplementary Services for FedEx: LO4 Core and Supplementary Services for FedExCustomization/Standardization: LO4 Customization/StandardizationThe Service Mix: LO4 The Service Mix Determine what new services to introduce Determine target market Decide what existing services to maintain and to eliminate Place (Distribution) Strategy: LO4 Place (Distribution) Strategy Promotion Strategy: LO4 Promotion Strategy Price Strategy: LO4 Price Strategy Pricing Challenges for Services Define the unit of service consumption Determine if multiple elements are “bundled” or priced separately Pricing Objectives: LO4 Pricing Objectives OnlineREVIEW LEARNING OUTCOME: REVIEW LEARNING OUTCOME LO4 Marketing Mixes for ServicesREVIEW LEARNING OUTCOME: REVIEW LEARNING OUTCOME LO5 Relationship Marketing in ServicesInternal Marketing: LO6 Internal MarketingGlobal Issues in Services Marketing: Discuss global issues in services marketing Global Issues in Services Marketing LO7REVIEW LEARNING OUTCOME: REVIEW LEARNING OUTCOME LO7 Global Issues in Services MarketingNonprofit Organization Marketing: LO8 Nonprofit Organization MarketingNonprofit Organization Marketing: LO8 Government Museums Theaters Schools Churches Nonprofit Organization MarketingNonprofit Organization Marketing: LO8 Nonprofit Organization MarketingNonprofit Organization Marketing: LO8 Nonprofit Organization MarketingUnique Aspects of Nonprofit Organization Marketing Strategies: LO8 Unique Aspects of Nonprofit Organization Marketing Strategies Setting of marketing objectives Selection of target markets Development of marketing mixes Objectives: LO8 ObjectivesTarget Markets: LO8 Target Markets Unique Issues of Nonprofit OrganizationsREVIEW LEARNING OUTCOME Nonprofit Organization Marketing: REVIEW LEARNING OUTCOME Nonprofit Organization Marketing LO8