Oakland Tech Summit 2

Category: Entertainment

Presentation Description

No description available.


Presentation Transcript


Presented at the Oakland 2000 Technology Summit Oakland’s Emerging New Economy Munroe Consulting Inc. November 12th, 1999 Kaiser Center, Oakland


Acknowledgments The authors wish to thank the following for their support and guidance: Mayor Jerry Brown, City of Oakland Bill Claggett, City of Oakland Wil Hardee, P.G.E Lisa Sullivan, City of Oakland Sammee Roberts, City of Oakland Marcia Nowak, City of Oakland Norman Jayo, California Foundation on the Environment and the Economy Catherine Roth, Oakland Advisors Dorian Louie, United Way of the Bay Area Authors Dr. Tapan Munroe, President, Munroe Consulting Inc. Gary W. Craft, AICP, Consultant John Anguiano, Research Associate, Munroe Consulting Inc. Munroe Consulting Inc. This report was sponsored by Pacific Gas & Electric Company For information on economic development incentives see: www.oaklandnet.com


Oakland is poised and ready to fulfill its regional promise as the leading urban center of the East Bay. Oakland’s economy is healthy and on the move, crime is down, school test scores are on the increase. Mayor Jerry Brown has committed to: Revitalizing Downtown Encouraging the arts Improving the schools Reducing crime Efforts are underway to attract 10,000 new residents within the next five years, create new jobs, develop places for entertainment and shopping. Oakland’s emerging “New Economy” has more than 350 high-technology businesses that include software,Internet, telecommunications, multimedia, and biotechnology firms. Oakland’s strategic advantages include proximity to Silicon Valley and San Francisco, freeway and rail access, an international airport and seaport, affordable office rents, great climate, and a fully wired downtown. Oakland’s economic success depends on sustaining a high quality of life as well as a diversified economy that includes a healthy presence of the New Economy industries. The Oakland 2000 Technology Summit will explore strategies for growing and attracting high-tech companies that will enhance the Oakland economy. Questions to be addressed at the Oakland 2000 Technology Summit include: 1. What are the success factors for growing, retaining, and attracting high-tech industries? 2. What is “Oakland’s Advantage” as a high- tech center? 3. What do the cyber industries mean for our lifestyles, business practices, and the nature of our cities? Introduction Munroe Consulting Inc. Page 1


Munroe Consulting Inc. Page 2 Economic Profile Economic engines currently driving Oakland’s economy include healthcare, business services, government, and international trade. Food processing represents a major competitive advantage for Oakland with a number of companies in coffee roasting, bakery products, potato chips & snack foods, confectionery products, and specialty foods. All other industry sub-sectors Major industry sub-sectors Source: Dun & Bradstreet, July-September 1999 ABAG


The service sector is becoming more important in Oakland’s growing new economy. The software, Internet, and multimedia industries are part of the growing service sector. Oakland’s emerging new economy includes more than 350 High Technology Companies. Projected Employment Growth * Other includes Construction, Fin. Ins. and R.E., Transportation & Utilities, Government Munroe Consulting Inc. Page 3 Source: ABAG Projections '98


Existing Industry Clusters Software Biotechnology Telecommunications Internet Multi-media Emerging Industry Clusters Healthcare Business & Professional Services Governmental Center Food Processing International Trade and Shipping Munroe Consulting Inc. Page 4 Source: City of Oakland


Oakland’s Emerging High Technology Industry Clusters Software Multimedia Internet Biotechnology/Bioscience Telecommunications High-Tech Manufacturing Munroe Consulting Inc. Page 5 New Economy Traditional Industries Healthcare Shipping/Distribution Government


High Technology Companies Munroe Consulting Inc. Page 6 Source: Rich’s Guide 1999; Dun & Bradstreet, July-September 1999; Business Prospector 1998 (see Appendix for complete listing) Forte Software Informix Software Health System Design Corp. SMS (Shared Medical Systems) Pangea Systems Representative Companies Industry Software 239 Firms; 3,762 employees 92% have less than 25 employees 6% have 25 - 99 employees 2% have 100-plus employees Telecommunications 50 Firms; 1,416 employees Inc. Magazine’s 4th Fastest Growing Inner City Company Internet 36 Firms; 320 employees Multi-media 8 Firms; 44 employees Biotechnology 5 Firms; 331 employees High-Tech Manufacturing 14 Firms; 256 employees Pacific Bell Teligent Tucker Technologies Exstream Data Inreach Internet Xpede Emage Graphics Archview Media DNA Plant Technology Corp. Acrogen, Inc. Baxter Healthcare Corp. Novacor Division Boardworks 352 Companies


Distribution of High-Tech Companies By Size of Firm (Number of Employees per Firm) Munroe Consulting Inc. Page 7


Location of High-Tech Companies in Oakland Munroe Consulting Inc. Page 8


Fastest Growing Private Companies In The East Bay, 1996-1999 Munroe Consulting Inc. Page 9 Number of Companies 7


Source: Rich’s Guide - 1999 Munroe Consulting Inc. Page 10 Major Corporations Headquartered in Oakland Oakland-Based Company SIC Code Industry Employees ** Kaiser Permanente Medical Center 8062 Healthcare 2,700 Children’s Hospital 8069 Healthcare 2,000 Kaiser Foundation Health Plan, Inc 8743 Insurance 2,000 Summit Medical Center 8062 Healthcare 1,800 Clorox Company, Inc. 2841 Household Products 1,000 Mother’s Cake and Cookie Company 5149 Food Processing 850 Owens-Brockway 3221 Manufacturing 700 American President Lines 4789 Shipping 600 Golden West Financial Corporation 6035 Financial 600 Seeker Software * 7372 Software 500 NCM Direct Delivery 4215 Transportation 500 Earthgrains Company 2051 Food Processing 450 Western Management 4953 Utility Services 450 ABC Security Service 7382 Business Services 400 Monterey Mechanical Company 1522 Construction 400 Sea Land Service 5088 Shipping 400 Svenhards Swedish Bakery 5149 Food Processing 400 Cloudscape (Informix) * 7372 Software 350 Crosby Heafey Roach & May 8111 Legal Services 280 Forte Software * 7372 Software 250 Dreyers Grand Ice Cream 2024 Food Processing 225 ICF Kaiser Engineers 8711 Engineering 225 Health Systems Design Corporation * 7372 Software 175 Total 17,255 * High Tech Companies ** Includes Oakland based employees only, not the total number of employees for the entire company


93% of the total businesses in Oakland have less than 100 employees 78% have less than 10 employees 43% of the total jobs are generated by small businesses 2 of the top 25 Fastest Growing Public Companies in the East Bay 7 of the top 75 Fastest Growing Private Companies in the East Bay 6 out of 100 of the Nation’s Fastest Growing Inner City Businesses Small Business Sector Munroe Consulting Inc. Page 11 Source: Dun & Bradstreet, July-September 1999 Contra Costa-Tri-Valley Business Times, 1999 Inc. Magazine, 1998 13,217 Small Businesses The Oakland Advantage:


The Oakland Advantage: 4th Largest Container Port in the U.S. after Long Beach, Los Angeles, New York/New Jersey Seaport handles 98% of all Bay Area containerized cargo Airport handles 80% of all Bay Area domestic air freight Exports via Oakland, which serves as a hub for air freight companies, continue to reflect an increase in high-tech goods. Expansion Plans - dredging for deep water port - inter-modal transportation improvements - airport expansion Projected 2,700 new jobs in maritime operations Munroe Consulting Inc. Page 12 International Trade and Shipping Source: Port of Oakland


Comparative Rental Rates for Commercial Office & Industrial Space * Munroe Consulting Inc. Page 13 Source: Grub & Ellis, San Francisco Bay Area - 1999 Real Estate Forecast * Average rent per square foot per month full service gross The Oakland Advantage: Competitively priced office and industrial space Majority of available space is located in older buildings which is attractive to the high-tech industries Plenty of small office space of less than 5,000 sq. ft. that can support start-up and early-stage high-tech companies Fully wired downtown with fiber-optic backbone Monthly Rent Per Square Foot


The Oakland Advantage: Prime Location with easy freeway & BART access 2,700 households within 3-mile radius with an average annual income of $49,317 per household 400 new housing units to open within the next 18 months Aggressive effort underway to attract 10,000 new residents downtown over the next five years Growing downtown office population with more than 70,000 white collar workers Trade Area 3 Miles 5 Miles Population 230,666 438,928 Household Income (avg) $49,317 $54,327 Median Age 35 Daytime Employees 119,268 183,966 Retail Demand $1,132,000,000 Retail Supply $ 825,000,000 Market Opportunity $307,000,000 (Demand-Supply) Capture Rate: 50% $154,000,000 Potential Retail Sq. Ft. 385,000 sq. ft. (assumes sales of $900/sf) Potential New Jobs: 2,947 Downtown Retail Opportunities Munroe Consulting Inc. Page 14 Source: Boston Consulting Group, “The Business Case for Pursuing Retail Opportunities in the Inner City”, Retail Census Data, ICIC/BCG Analysis


Goal: Construction of new housing units to accommodate 10,000 new residents in downtown Oakland over the next five years Demographics: Non-Traditional Markets (X-ers, childless couples, professionals, singles, empty nesters). Aging Baby Boom Population looking for active urban lifestyle Life Style Appropriate to Young Adults, Empty Nesters, Seniors Potential Units: Sites for more than 6,490 new housing units are available for development Quality of Life: Money Magazine ranked Oakland the 10th most livable City in the western United States in 1998 with the best weather according to Rand McNally Munroe Consulting Inc. Page 15 Downtown Housing Source: Oakland Planning Department Munroe Consulting Inc. Analysis


Downtown Housing Locations (Potential New Housing Units) Munroe Consulting Inc. Page 16 750 units 700 units 320 units 750 units 2,300 units 970 units 700 units Source: City of Oakland

Median Home Price for Oakland, San Francisco, and San Jose All Homes 1995-1999 *: 

Median Home Price for Oakland, San Francisco, and San Jose All Homes 1995-1999 * Munroe Consulting Inc. Page 17 Source: RAND California, California Association of Realtors * January- July 1999 Affordable housing prices in attractive neighborhoods


Geographic Center of the Bay Area Focus of Regional Transportation Network – Major Freeways (I-580, I-880, I-80, I-980, SR-24) – Public Transit (BART, AC Transit) – Oakland-San Francisco Ferry Gateway to U.S. and the World – Oakland International Airport – Port of Oakland – AmTrak – Southern Pacific – Burlington/Santa Fe Proximity to – Silicon Valley and San Francisco – Growing East Bay Workforce – Critical Mass of High-Tech Companies – UC Berkeley – National Laboratories (Berkeley & Livermore) Access to Arts, Culture, and Recreation Munroe Consulting Inc. Page 18 Strategic Location


Key Questions 1. What is needed to support Oakland’s emerging high-tech industries? 2. What are the linkages between Oakland’s existing industry clusters and the New Economy? 3. How can Oakland best take advantage of the Internet Economy with its centrally located shipping and distribution facilities? 4. How can Oakland’s high-tech businesses partner with local schools and training programs to increase the supply of skilled workers? 5. What are the City’s responsibilities for improving the quality of life necessary to sustain Oakland’s emerging New Economy? Munroe Consulting Inc. Page 19


1. City of Oakland, Estuary Policy Plan, November 1998. 2. Boston Consulting Group, Business Opportunities in Inner-City Oakland, 1998 3. City of Oakland, Relocation Guide 1999-2000 4. City of Oakland, Downtown Opportunities, 1999 5. Oakland Chamber of Commerce, Oakland Business Review, June 1999 6. Envision Oakland, Spring 1996 7. Forging An Economic Development Strategy For The City of Oakland, January 1997 8. Building Connections Between High-Technology Business and Workforce Training Programs in Oakland, Spring 1998 9. Economic Development Alliance for Business, Assessing The East Bay Economy, April 1999 10. City of Oakland, Marketing Brochure 11. City of Oakland, 1990 U.S. Census Data Summary 12. Association of Bay Area Governments (ABAG), Projections ‘98 13. California Employment Development Department (EDD) 14. City of Oakland, Request for Proposals, Oakland 10K Initiative, July 6, 1999 15. Economic Development Alliance for Business (EDAB), Alameda County Food Processing Study, December 1997 16. Bay Area Council, The Bay Area: Winning in the New Global Economy, September 1999 Munroe Consulting Inc. Page 20 References

authorStream Live Help