Tom Kuhr Presentation

Product LaunchPulling It All Together: 

Product Launch Pulling It All Together Tom Kuhr, VP Marketing & Product Management Day Software February, 2002

Day - Overview: 

Day - Overview Founded in Basel, Switzerland 1993 Products developed from profitable customer relationships Day Software Holding A.G - publicly traded in Switzerland (SWX: DAYN) Dual headquarters – Basel, Switzerland / Newport Beach, USA Focused on enterprise class software for large global organizations 110+ major global customers averaging billions of dollars in sales (Sony, 6 Continents, TNT, SwissLife) 30 system integration/channel partners, including “Big 5” Strong balance sheet including $30 million cash Debt free and growing rapidly

Changes at Day: 

Changes at Day Technology Driven >> Sales / Marketing Driven Services Provider >> Software Provider Multi-National >> Functional Organization Swiss / European oriented >> US Driven

Product Life Cycle: Concept: 

Product Life Cycle: Concept FOCUS Understanding where you will be before you’ve even started.

Everyone has a “Herbie”: 

Everyone has a “Herbie” Find out where your problem is Put it out in front, not in the back Have the entire company understand and support the process Manage your Herbie

Product Launch Strategy:Get it out the door!: 

Product Launch Strategy: Get it out the door! Technical Specs Support Functional Specs Development QA / Beta Market Req’s Documentation Training Product Definition & Creation

Product Launch Reality:Everything has to work together: 

Product Launch Reality: Everything has to work together

Product Management is the Key: 

Product Management is the Key For continuous transfer of information throughout the launch process Communication! Inside, Outside, All Over New Features / Enhancements Limitations, Opportunities Feature Prioritization, Triage Expeditor, Road Block Removal Expectation Management Maintains “road map” Feature information AND Benefits

For Further Information: 

For Further Information © Copyright 1993-2002 Day Management AG, Switzerland All rights reserved. Day, Day Software, the Day logo, Communiqué, Communiqué Unify, Communiqué Enterprise and ContentBus are registered trademarks or service marks, or are trademarks or service marks of Day Management AG or Day Software, Inc. in various countries around the world. All other product names, company logos or marks mentioned or used herein may be the trademarks or service marks of their respective owners. Tom Kuhr tom.kuhr@day.com