“How Blogs and Citizen Journalism Can Help Your News Career” : “How Blogs and Citizen Journalism Can Help Your News Career” A. Adam Glenn Society of Environmental Journalists Annual Conference Oct. 25, 2006


Slide2: MYTHS OF BLOGGING Myth #1: There’s no journalistic reason to blog Myth #2: Blogging too hard, time-consuming


Slide3: MYTHS OF BLOGGING Myth #1: There’s no journalistic reason to blog REALITIES OF BLOGGING Blogging gains you exposure, builds your reputation/brand


Dateline Earth: Seattle Post-Intelligencer : Dateline Earth: Seattle Post-Intelligencer


Watchdog Earth by Jim Bruggers : Watchdog Earth by Jim Bruggers


Slide6: MYTHS OF BLOGGING Myth #1: There’s no journalistic reason to blog REALITIES OF BLOGGING Blogging promotes transparency for your news organization


Spokane Spokesman-Review “Daily Briefing” blog : Spokane Spokesman-Review “Daily Briefing” blog


Slide8: MYTHS OF BLOGGING Myth #1: There’s no journalistic reason to blog REALITIES OF BLOGGING Blogging encourages engagement/dialogue with audience


MaineToday.com’s “From Away” Blog by Colleen Stone: MaineToday.com’s “From Away” Blog by Colleen Stone


Slide10: MYTHS OF BLOGGING Myth #1: There’s no journalistic reason to blog REALITIES OF BLOGGING Blogging becomes entry point for story ideas, sources, i.e. open-source journalism


Minnesota Public Radio’s “Idea Generator”: Minnesota Public Radio’s “Idea Generator”


Minnesota Public Radio’s “Idea Generator”: Minnesota Public Radio’s “Idea Generator”


Sunlight Foundation’s “Exposing Earmarks” project: Sunlight Foundation’s “Exposing Earmarks” project


Newassignment.net: Newassignment.net


Slide15: MYTHS OF BLOGGING Myth #2: Blogging too hard, time-consuming REALITIES OF BLOGGING Blogging has to be part of your daily news process, replacing other activities Feed the beast Be transparent


Slide16: MYTHS OF BLOGGING Myth #2: Blogging too hard, time-consuming REALITIES OF BLOGGING Aim for Management Buy-in Keep editors informed Push for rewards


Slide17: WHO’S OUT THERE BLOGGING? 200 ongoing blogs published by news sites 100 limited time blogs published by news sites for spot news and events 100 independent blogs published by journalists, but not on a news site 50 personal sites of journalists Source: Cyberjournalist Only 14 newspapers in the top 100 have no blogs on the site. Source: The State of Blogging at America's 100 Largest Newspapers (Jay Rosen and students at NYU)


Slide18: WHO’S OUT THERE BLOGGING? Only 14 newspapers in the top 100 have no blogs on the site. Source: The State of Blogging at America's 100 Largest Newspapers (Jay Rosen and students at NYU)


Slide19: Useful links: SEJ.org “Blogs” page, list of more than 100 blogs environmental blogs URL: “Figuring Out Blogs & Whatever's Next” – Extensive tips and links from Prof. Sree Sreenivasan, Columbia J-School http://www.sreetips.com/blogs.html E-Media Tidbits, Poytner.org URL: I, Reporter URL: Contact info: aadamglenn@hotmail.com; adam@ireporter.org