Who typically gets involved?:
Who typically gets involved? Reference GroupEnsure that it works Change TeamCome up with the solution SponsorsOwn the requirement UsersReap the benefits
Tools we could use: Stakeholder mapping:
Tools we could use: Stakeholder mapping What is it?
A graphical illustration of how your stakeholders are disposed towards your change project
Helps you to identify who you need to influence and what action to take
When would you use it?
Early in your project – at the Mobilise and Discover stages
Revisit in later stages as you evaluate efforts to improve positive attitudes and engage stakeholders
Are there any rules?
Never print or leave your map lying about – can be very sensitive!
Mapping stakeholder dispositions (1):
Mapping stakeholder dispositions (1) Involvement Against For
Mapping stakeholder dispositions (2): examples:
Mapping stakeholder dispositions (2): examples Involvement Against For The enemy; taking every opportunity
to undermine your efforts Change champion; takes personal responsibility for ensuring success Fence sitter; not engaged;
waiting to see how it goes The cynic; fires cheap shots to test your resolve Willing helper; anxious to lend a hand
Worked example: A school change initiative:
Worked example: A school change initiative Involvement Against For +5 -5 0 10 Deputy head Headteacher Admin 1 Part-time teacher Parents Chair of
Governors Governing body SMT Admin 2 Full-time
teaching
staff LSA Key: Size of circle = degree of influence on change
Illustrating relationships:
Illustrating relationships Involvement Against For +5 -5 0 10 Deputy head Headteacher Admin 1 Part-time teacher Parents Chair of
Governors Governing body SMT Admin 2 Full-time
teaching
staff LSA Key: Thickness of line = strength of relationship