Slide1: Canadians’ Anticipated Shopping Behaviour This Holiday Season Retail Council Of Canada November, 2005


Background & Methodology: Background & Methodology In total, 1431 Canadians from POLLARA’s on-line panel conducted an on-line survey between November 11th and the 18th, 2005. Respondents were asked a number of questions regarding their purchasing plans for the holiday season in addition to questions concerning their age, household income, and region of residence. Data collected from panel members is weighted to geographically represent all Canadians and the results have a margin of error of ±2.5%, 19 times out of 20.


Slide3: Q: Do you plan to give gifts to other people this holiday season? (n=1431, November 2005) 94% of Canadians plan to give gifts this holiday season. Canadians living in a household with a lower income are less likely to give gifts this holiday season (85% among Canadians who live in a household earning of $25,000 or less compared to 98% among those Canadians who live in a household with an income of $75,000 or more).


Slide4: Q: (IF YES AT Q1) How much do you expect to spend in total on all your gifts to other people this holiday season? (n=1345, November, 2005) On average, Canadians will spend $687 on gifts this holiday season. $1 to $99 $100 to less than $300 $300 to less than $600 $600 to less than $900 $900 to less than $1200 More than $1200 Mean: $687


On average, Canadians between 45 to 54 years of age will spend the most on gifts this holiday season ($798).: On average, Canadians between 45 to 54 years of age will spend the most on gifts this holiday season ($798). On average, Canadians between 35 and 44 years of age will spend the least on gifts this holiday season ($690). Q: (IF YES AT Q1) How much do you expect to spend in total on all your gifts to other people this holiday season? (n=1345, November, 2005)


On average, Canadians living in the Atlantic provinces will spend the most on gifts this holiday season ($797).: On average, Canadians living in the Atlantic provinces will spend the most on gifts this holiday season ($797). On average, Quebec residents will spend the least on gifts this holiday season ($472). Q: (IF YES AT Q1) How much do you expect to spend in total on all your gifts to other people this holiday season? (n=1345, November, 2005)


Slide7: Q: Where do you plan to shop for your holiday gifts this season? Please select all that apply. (n=1431, November, 2005) The vast majority (92%) of Canadians plan to shop in stores for gifts this holiday season. In Stores On-line Catalogue TV Don’t Know


Canadians between 35 and 44 years old are the most likely to shop for gifts online (37%).: Canadians between 35 and 44 years old are the most likely to shop for gifts online (37%). Younger Canadians are the least likely to shop for gifts by catalogue this holiday season (8% among 18 to 24 year olds). Q: Where do you plan to shop for your holiday gifts this season? Please select all that apply. (n=1431, November, 2005)


Ontario and B.C. residents are the most likely to shop on-line for gifts this holiday season (36% and 35%, respectively). : Ontario and B.C. residents are the most likely to shop on-line for gifts this holiday season (36% and 35%, respectively). Q: Where do you plan to shop for your holiday gifts this season? Please select all that apply. (n=1431, November, 2005) Residents of Quebec are the least likely to purchase gifts on-line or by catalogue this holiday season (18% and 12%, respectively). Residents in the Atlantic provinces are more likely than other Canadians to purchase gifts by catalogue this holiday season (33%).


Two-in-ten (19%) Canadians will purchase an electronic gift card this holiday season. : Two-in-ten (19%) Canadians will purchase an electronic gift card this holiday season. Q: Are you planning to purchase any electronic gift cards as presents? (n=1431, November 2005) Only one-in-ten (9%) Quebec residents will purchase an electronic gift card this holiday season. Atlantic provinces Quebec Ontario Prairie provinces British Columbia


Slide11: Q: How much do you expect to spend in total in areas other than gifts this holiday season?on all your gifts to other people this holiday season? (n=1431, November, 2005) On average, Canadians anticipate spending $670 on non-gift related expenses this holiday season. $1 to $99 $100 to less than $300 $300 to less than $600 $600 to less than $900 $900 to less than $1200 More than $1200 Mean: $670 Don’t Know On average, Canadians 65 years or older will spend the least on non-gift related expenses this holiday season ($514). Just under half (46%) of Canadians between 18 to 24 years of age expect to spend $100 to less than $300 on non-related gift expenses this holiday season.


Slide12: On average, Canadians will spend the most on food and drink and travel this holiday season ($263 and $210, respectively). Q: How much do you expect to spend in total in areas other than gifts this holiday season?on all your gifts to other people this holiday season? (n=1431, November, 2005) Quebec residents will spend the most on food and drink this holiday season ($484). BC residents will spend the most on travel this holiday season ($296).


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