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Case Studies on International Games: 

Case Studies on International Games A. The Sydney 2000 Olympics B. Salt Lake City 2002 Olympic Winter Games C. London bid for the 2012 Olympics Li-Hong (Leo) Hsu Olympic Studies Centre Da-Yeh University, Taiwan

Case Studies on International Games: 

Case Studies on International Games Questions: What can you do for the 2009 World Games? What do you think/expect the good Games in KH? What are the main objectives for the 2009 World Games?

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (1) The Bid a mix of the political ambitions of the city’s Lord Mayor (個人企圖心) a means of addressing long-standing social and environmental problems (解決社會環境問題) a favourable international political situation. (國際有利情況)

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (1) The Bid Henry Jansen (also known as ‘Headline Harry’) Visa requirement On city’s agenda & regeneration of wasteland Compete against Brisbane (1992), Melbourne (1996)

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (1) The Bid 160,000 school children signed petitions in support of Games. Sent to all 120 IOC members, each of whom was ‘twinned’ with a specific school letters of approval from each international sport federation created a lobby team of Australia’s most influential political, business, sport and entertainment personalities

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (2) Organising the Games ‘Athletes Games’ (Think: 真正的主人) Reconciliation (族群合解) (Think: 外省與本省有必要分嗎?) Opening ceremony: 8 elements - Welcome, Deep sea dreaming, Awakening, Fire, Tin Symphony, Nature, Eternity, Arrivals. (Think: 台灣除了舞龍舞獅外, 還有那些特色?) Slogan: “Share the spirit”

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (2) Organising the Games 1.1 million articles of clothing (for staff) 1 million hours of training for the Games workforce (110,000 people) 5 million volunteer service hours 5 million pieces of furniture nearly 300 companies involved in staging the Games 7,000 TV images broadcast per second largest ever single dining facility in athletes’ village: 50,000 meals per day and 6,000 meals per hour transport system: 3,500 vehicles working 24hrs a day for 19 days 4,000 artists: 53 major productions and 50 exhibition at 45 venues the largest television operation ever with over 12,000 network personnel and an international broadcast centre 70,000 m2

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (3) Viewing the Games See Figure 15.1 See Table 15.1

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (4) Financing the Games Five main sources of revenue for the SOGOC: government investments collective broadcasting rights sponsorship tickets licences. 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (5) Legacy of the Games: 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數 Sandy Hollway (2001), former CEO of the SOCOG：Impact: Infrastructure Economic impact Showcasing An international eye-opener Pride in the Australian sense of community Confidence

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (5) Legacy of the Games: “Goodbye to cultural cringe” an addition of 6-7 per cent to Australia’s GDP over 100,000 new jobs 1.74 million extra tourists generating over US$3.5 billion in foreign exchange earnings from 1997-2004 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

A. The Sydney 2000 Olympics: 

A. The Sydney 2000 Olympics (5) Legacy of the Games: Environmentally, ‘the Green Games’ set benchmarks for future Organising Committees. For example: water recycling saved up to 850 million litres annually 400 tones of contaminated soil were destroyed on site 30,000 tonnes of greenhouse gases and 16 million more sheets of paper were saved than in Atlanta 830 hectares of new parklands and open space were created 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

B. The 2002 Salt Lake City Olympics: 

B. The 2002 Salt Lake City Olympics The Bid: 30 years long quest to host the Games Bribery and Reform: ten IOC members were expelled elimination of visits of IOC members to bid cities and vice versa introduction of a new bid procedure introduction of age limit for IOC members and a maximum eight years terms of office for the IOC president opening of the IOC Sessions to the media publication of regular reports to enhance the IOC’s financial transparency creation of four categories of IOC members: athletes, presidents of NOCs, presidents of international federations, individual members. 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

B. The 2002 Salt Lake City Olympics: 

B. The 2002 Salt Lake City Olympics (2) Organising the Games: Slogan: ‘Light the Fire Within’ Contrast: diverse landscape of Utah Culture: ethnic diversity Courage: spirit of the Olympic athlete 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

B. The 2002 Salt Lake City Olympics: 

B. The 2002 Salt Lake City Olympics (2) Organising the Games: The telecommunication staff included: 120 SLOC personnel 865 sponsor operation personnel 450 sponsor maintenance technicians 485 volunteers delivering 55,000 hours of on-site maintenance support. It took the SLOC several years to develop, test and manage the system. 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

B. The 2002 Salt Lake City Olympics: 

B. The 2002 Salt Lake City Olympics (3) Viewing the Games: 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

B. The 2002 Salt Lake City Olympics: 

B. The 2002 Salt Lake City Olympics (4) Financing the Games: 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

B. The 2002 Salt Lake City Olympics: 

B. The 2002 Salt Lake City Olympics (5) Legacy of the Games: Olympic Education – Think: World Games Education? 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics History: Birmingham 1992 and by Manchester 1996 and 2000 London is the only UK capital city Regeneration of a whole region of London

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics (2) Bidding process: IOC members no longer allowed to visit candidate cities. This practice has been replaced by an Evaluation Commission consisting of: representatives from the IOC representatives from international sports federations representatives of National Olympic Committees other relevant experts 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics (3) Social, political and economic project 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics (4) Cost of the Games 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics (5) Scale of the London 2012 Olympics 11 000 athletes in 300 events over 16 days. supported by 5000 6000 coaches and officials, and attended by 4000-5000 members of the ‘Olympic family’. Over 7000 sponsors would attend the Games. 4000 athletes and 2500 officials would participate in the Paralympics over 12 days 20,000 newspaper, radio, television and Internet journalists would cover the events and require state-of-theart communication facilities Over 9 million tickets would be sold, equal to nearly half a million spectators a day travelling to events in and around London Staging the Games would involve 63 000 operational personnel, of whom 47 000 will be volunteers, many as stewards, marshals and drivers. 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics (6) Organising the Games Transport Security 表15-1 各洲電視轉播時數及每位觀賞者的平均觀賞時數

C. The London Bid for the 2012 Olympics: 

C. The London Bid for the 2012 Olympics (7) Legacy of the Games tourism: 160 million pounds cultural: over 100 different nationalities social: regenerating a whole region economic: 9000 full time jobs sports development: inspiration for young

Case Studies on International Games: 

Case Studies on International Games Thank you for your attention. Leo Hsu Olympic Studies Centre Taiwan