2006 10 27 06 Metro NY Library final

DIGITAL NATIVESHow today’s youth are different from their ‘digital immigrant’ elders and what that means for libraries10.27.06Lee RainieMetro – NY Library CouncilBrooklyn Museum of Art: 

DIGITAL NATIVES How today’s youth are different from their ‘digital immigrant’ elders and what that means for libraries 10.27.06 Lee Rainie Metro – NY Library Council Brooklyn Museum of Art

Who’s blogging this?: 

Who’s blogging this? Writings of a Loud Librarian Indiana Librarian Marissa Priddis http://theloudlibrarian.net/2005/10/monterey-learning-stuff.html

Slide3: 

“Rainie was funny, at ease, informative and we found ourselves do a lot of ‘Huh...I didn't know that’ during his speech. Very, very cool.”

Who’s blogging this?: 

Who’s blogging this? Stephen Downes Stephen’s Web http://www.educause.edu/content.asp?page_id=666&ID=ECR0509&bhcp=1

Slide5: 

“Good crisp presentation … backed with some actual research and drawing out the implications for educators, a list of which should be posted on the wall of every school ….”

Slide6: 

“He’s a lot older than I imagined.” -------------------- “Looks like a typical Foundation suit.”

Slide7: 

“While he may look older than some expected, and appears to be just another Foundation suit, he's a very intelligent man, and worth paying attention to.”

Slide8: 

What does he mean: Digital Natives?

Digital native – Born 1985: 

Digital native – Born 1985 Personal computers are 10 years old

Digital native – Kindergarten 1990 : 

Digital native – Kindergarten 1990 Tim Berners-Lee writes World Wide Web program

Digital native – Middle School 1996: 

Digital native – Middle School 1996 Palm Pilot goes on the market

Digital Native – High School 1999: 

Digital Native – High School 1999 Sean Fanning creates Napster

Digital Native – Graduates High School 2003: 

Digital Native – Graduates High School 2003 iPod - 2002

Digital native – Late Teens - Early 20s: 

Digital native – Late Teens - Early 20s Blogs - 1997

Digital native – Late Teens - Early 20s: 

Digital native – Late Teens - Early 20s Wikipedia - 2001

Digital native – Late Teens - Early 20s: 

Digital native – Late Teens - Early 20s Del.icio.us - 2003

Digital native – Late Teens - Early 20s: 

Digital native – Late Teens - Early 20s Skype - 2003

Digital native – Late Teens - Early 20s: 

Digital native – Late Teens - Early 20s Podcasts – 2004

Digital native – Late Teens - Early 20s: 

Digital native – Late Teens - Early 20s YouTube – 2005

Slide20: 

6 new realities in the life of digital natives and what they mean for them and for you

Reality 1: 

Reality 1 Media and gadgets are ubiquitous parts of everyday life

Home media ecology - 1975: 

Home media ecology - 1975 Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

Home media ecology – now: 

Home media ecology – now Product Route to home Display Local storage cable VCR TV stations phone/DSL TV Info wireless radio DVD “Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage Local news mail headphones CD/CD-ROM Content from express delivery pager individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery phone cable box Radio stations PDA/Palm game console game console paper Satellite radio non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Slide24: 

Kaiser Family Foundation, Generation M, March 2005

Reality 2: 

Reality 2 New gadgets allow them to enjoy media and carry on communication anywhere

Mobile devices: 

Mobile devices 73% of adults own cell phones 77% of young adults and 67% of teens own them CBS MarketWatch survey 6.13.06

Mobile devices: 

Mobile devices 55% of adults own digital cameras 62% of young adults and 43% of teens own them 51% of young adults share photos on the internet

Mobile devices: 

Mobile devices 43% of adults own video cameras 37% of teens own them 22% of young adults share videos online

Mobile devices: 

Mobile devices 40% of adults play video games 83% of teens do so Kaiser Family Foundation – March 2005 43% of young adults play games online

Mobile devices: 

Mobile devices 30% of adults own laptops 43% of young adults and 32% of teens own them

Mobile devices: 

Mobile devices 20% of adults own MP3 players 45% of teens own them CBSMarketwatch survey 6.13.06

Mobile devices: 

Mobile devices 11% of adults own a PDA or Blackberry 7% of teens own them

Media experiences “by other means”: 

Media experiences “by other means” 24% of radio consumers occasionally listen to radio programs on something other than a radio console – computers (84%), iPods (26%), cell phones (7%), PDAs (2%) 13% of TV viewers occasionally watch shows on something other than TV sets – computers (87%), cell phones (9%), iPods (3%)

Reality 3: 

Reality 3 The internet is at the center of the revolution

Internet and broadband adoption 1996-2006: 

Internet and broadband adoption 1996-2006 All internet - 147 mill. Broadband - 83 mill.

Slide37: 

Download music – 51% Share own creations – 33% Activities of young greatly outpace their elders Activities of young are not as great as their elders For a full list of activities tracked by PIP please go to: http://www.pewinternet.org/trends/Internet_Activities_4.26.06.htm

Different people use the internet in different ways – Generations: 

Different people use the internet in different ways – Generations Young Instant message Games Wireless Dating Housing New jobs Create content P2P services Play games Cultural information Rate things Adult content Gen X / Boomers Transactions Get news / politics Health Job-related information Information for new jobs New housing Religious information Seek online support Seniors Email Weather Use government web sites Get maps directions Research travel

Reality 4: 

Reality 4 Multi-tasking is a way of life – and people live in a state of “continuous partial attention” --- Linda Stone

Slide40: 

Kaiser Family Foundation, Generation M, March 2005

Slide41: 

Kaiser Family Foundation, Generation M, March 2005

Reality 5: 

Reality 5 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

Content creation: 

33% of online teens share their own creations online, such as artwork, photos, stories, or videos Content creation

Content creation: 

32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments Content creation

Content creation: 

22% report keeping their own personal webpage Content creation

Content creation: 

19% have created their own online journal or blog Content creation

Content creation: 

Content creation 19% say they remix content they find online into their own artistic creations

Reality 6: 

Reality 6 Everything will change even more in coming years

The J-curve laws: 

The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

Impact and implications: 

Impact and implications Teens expect to be able to gather and share information in multiple devices. They shrewdly sort out what communication and what information “belongs” on what device and under what circumstances. Stephen Stills meets Go-Go Mr. Gadget: If they can’t be with the device they love, they love the device they’re with “Email is for old people.”

Impact and implications: 

Impact and implications Conversations, research, and learning never end Being “present” with another person has a new meaning Expectations about another’s “availability” change and spontaneous communications increase Teens hope they can get help from peers and teachers and librarians whenever they need it

Impact and implications: 

Impact and implications Those who have grown up with interactive media want to manipulate, remix, and share content. Ideas about intellectual property change Ideas about fair use and sharing change They also expect to be able to be in conversation with other creators.

It’s a “smart mob” world – Howard Rheingold notion: 

It’s a “smart mob” world – Howard Rheingold notion

It’s a “Long Tail” world – Chris Anderson notion: 

It’s a “Long Tail” world – Chris Anderson notion Traffic Content 20%-40% of traffic or sales in the “long tail”

10 reasons why the future can belong to librarians: 

10 reasons why the future can belong to librarians Nobody knows better than you how to manage information. Nobody knows better than you how to track down information. Nobody knows better than you about the importance of information standards – common ways to categorize, sort, and act on things. Nobody’s word about what’s truthful and what’s important has more credibility than yours. Nobody is in a better position than you to teach people about information and media literacy.

10 reasons why the future can belong to librarians: 

10 reasons why the future can belong to librarians Nobody is in a better position to be a watchdog of new systems of sorting information than you. Nobody is in a better position than you to teach the world about the history and built-in wisdom of credibility-assessment systems. Nobody is more empowered by professional creeds and training to articulate the rationale for freedom of speech than you.

10 reasons why the future can belong to librarians: 

10 reasons why the future can belong to librarians Nobody is in better shape to play a thoughtful, constructive role in debates about the value of information “property” and the meaning of copyright in an age where it takes a couple of minutes to download a brand new movie on BitTorrent – for free. Nobody can be as constructive in helping us think through the new norms and even new laws we need to develop about what information is public and what is private.

Reason #11: 

Reason #11 Librarians are particularly well suited to help people focus on their need for sanctuary and a place for quiet contemplation. Josef Pieper: Leisure: The Basis of Culture

Thank you!: 

Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500