Are you a change activist? : Carmel McConnell Founder, Magic Breakfast
M.D, Magic Outcomes Ltd
Are you a change activist?
Slide2 : About Carmel McConnell Mixed career background - social activism and corporate/consultancy
Best selling author of five business titles including “Change Activist” Make Big Things Happen Fast and “Make Money Be Happy for FT/Pearson.
Ran own consultancy “Holistic Management” advising on change, leadership and inclusion strategies for growth and performance. Clients included
- Twentieth Century Fox (USA, UK)
- UK Cabinet Office (CMPS, Sarjeant at Arms)
- UBS (Switzerland, UK)
- BT (UK)
- Hewlett Packard (Sweden, UK)
- Whirlpool (Italy, USA)
Practical management experience (Senior management responsibilty in BT). MBA in Change Leadership and Technology
Founder Magic Breakfast (Reg Charity no 1102510) and Magic Outcomes.
Guardian Charity of the Year award winner 2005, Caroline Walker Trust Social Enterprise Award 2006, Millenium Commission Social Entrepreneur Award Winner 2005. On Board of School Food Trust. On SEL Board
Suggested themes for this morning : Suggested themes for this morning Part One. Magic Breakfast & Magic Outcomes story
Part Two. Change activism (something every successful social enterpreneur needs to know about)
Part Three Leadership tactics
Including - in each part
Time for some reflection and a chance to work on some of these ideas with each other...
Suggested timing for this morning : Suggested timing for this morning Part One. 10.00 - 10.30 Magic Breakfast & Magic Outcomes story
Drinks break at 10.30
Part Two. 10.45 -11.30 Change activism (something every successful social enterpreneur needs to know about)
Part Three 11.30-12.00 Leadership tactics
Lunch at 12.00 - chance to ask questions until 12.30
Over to You What are you looking forward to today? : Over to You What are you looking forward to today? What do you also NOT want to happen?
definition: : definition: Change activist A person who takes action outside his or her comfort zone in line with his or her values
How in control do you feel? : How in control do you feel?
Social activists are good role models for those of us who want our lives back. : Social activists are good role models for those of us who want our lives back.
Slide9 : Didn’t have a change team
Or a budget
Or offices to work from
But they changed history Social activists such as Ghandhi or Mandela or Rosa Parks
Change Activism Best of both? The new agenda for business is to create shareholder value as well as consumer trust. This presentation considers how to utilise the “sense of noble cause” found in the public sector, and combine that with good commercial practice to create “best of both”. And to have fun doing it.. : Change Activism Best of both? The new agenda for business is to create shareholder value as well as consumer trust. This presentation considers how to utilise the “sense of noble cause” found in the public sector, and combine that with good commercial practice to create “best of both”. And to have fun doing it..
Who is this for? Any organisation trying to build just, healthy, safe, happy, sustainable communities. As well as profit.
Perhaps the challenge is to be
The most passionate, caring social activists - create sustainable social improvement.
Make things better for people.
The most entrepreneurial wealth creators
Create profit and grow the organisation capacity
The best of both…change activism?
My own change activism : My own change activism
delivers food and nutrition education to primary schools in most need
schools based practical leadership
development. All profits back to inner city
primary school children Magic Breakfast Magic Outcomes
Slide12 :
Magic Breakfast delivers free, healthy breakfast foods to primary schools with more than 50% free school meals. 1,000 children every morning.
Why?
Because in each
one of those schools,
children start the day too hungry to learn.
Slide13 : The purpose of Magic Outcomes is to develop socially inspired private and public sector leaders.
We help employees build skills and partnerships in socially excluded school communities.
Magic Outcomes Ltd.
For more info, please contact
Founder, Carmel McConnell
on 0207 836 5434 or m 07710 057955
Slide14 : Magic Outcomes Ltd.
For more info, please contact
Founder, Carmel McConnell
on 0207 836 5434 or m 07710 057955 It is a training firm, which offers professional leadership and team development, uniquely based in primary schools. Clients include BT, Pearson Education, National School of Government and Unilever. They use Magic Outcomes for three reasons
Employees learn how to lead a project that will make a tangible difference to the school. How? Hands on project leadership, and by gaining new skills and knowledge.
2. Employers gain community know-how, better skilled employees & the chance to make a tangible difference
3. Schools get expert consultancy and active partnership
Every leadership programme enables Magic Breakfast to fund a school breakfast club, feeding 30-50 children each morning, for a year.
Slide16 : London Tonight Clip
Part 1. Best of private sector : Part 1. Best of private sector
Slide18 : feedback rich Why? Are you? Markets are fast customer responsive transparent pro-active trust/relationship based culturally regional financially global
Get clear on your purpose. Whether you are private or public sector. Everyone works better when they understand the big “noble cause” or purpose. What am I working so hard to achieve? : Get clear on your purpose. Whether you are private or public sector. Everyone works better when they understand the big “noble cause” or purpose. What am I working so hard to achieve?
Social business leaders create
“purposeful profit”
Slide20 : to activate change, maybe you need to think like a change activist Why are we doing this again? “If you have a strong enough why, you can cope with any kind of how”
Nietchsze
Slide21 : “If an organisation is to survive, its rate of learning must be equal to or greater than the rate of change in its environment” Professor Reg Revans, former Olympic track athlete
and founder of Action Learning One thought….
Slide22 : How much time do you spend getting face to face feedback
from the people you want to serve? Answer
a) all the time. At least 1 day per week every week
b) now and again. When the diary permits.
C) never. Customer feedback comes along anyway.
Slide23 : Attributes of high performing global “for profit” teams The key attributes are
Clarity of purpose
Personal, as well as team responsibility, for outcomes
Self-awareness at individual level
Hunger for learning,
Feedback rich
Action orientation Sources, Harvard Business Review, Change Activist, Built to Last, The New Rules
“Just like every other enterprise Customer Perception is All” : “Just like every other enterprise Customer Perception is All”
Where products are perceived to be equal value and quality, the “trust factor” differentiates your organisation from the competition.
Slide25 : A Social Enterprise
Growth Model Profitability Social improvement High Low Strong business results
Low stakeholder trust - lower social impact High! Poor business results
Poor stakeholder trust Poor business results
High stakeholder trust Great business results
Great stakeholder trust - higher social impact
Slide26 : Profitability High Low Strong business results
Low stakeholder trust High! Poor business results
Poor stakeholder trust Poor business results
Strong stakeholder trust Great business results
Great stakeholder trust “Sweatshop” “Badly managed sweatshop” “High performance social enterprise” “Charity” Social improvement through high trust networks
Part 2 Best of public sector : Part 2 Best of public sector
Time for Tea? : Time for Tea?
But if you are not-for-profit, everythings ok.. : But if you are not-for-profit, everythings ok.. True.
As long as you don’t have any of the following.
transparent budgets
empowered users
stakeholder & governance issues
a service/value agenda
Slide30 : to activate change, maybe you need to think like a change activist Why are we doing this again? “If you have a strong enough why, you can cope with any kind of how”
Nietchsze
Slide31 : "Instituting a value system that places appropriate emphasis on accounting for social externalities - pollution, environmental degradation and resource consumption, health effects of the workplace environment on workers, the need to create a work environment that fulfills the needs of its employees, and sustainability in all its myriad forms - is no longer a luxury, a sideshow, or a public relations exercise”
Jeffrey Hollander Author of What Matters Most Social business in practice
Slide32 : How?
A change activist toolkit : A change activist toolkit 1 Clarity on the most important objective
2 Motivating, inspiring leadership approach
3 Builds genuine trust and care – emotional intelligence
4 Inclusive ways of working
5 Knowing how to engage each bespoke audience
6 Personal sense of self-esteem and worth in the world
7 Physical stamina.
If you want more from your life : Ask better questions We can learn from change activists 1. If you want more from your life
When and where are you happiest? : When and where are you happiest?
Slide36 : Do you recognise
where this is… Happy?
Slide37 : Happy?
Slide38 : Happiness Activates Change My Happiness My Customer’s Happiness Loads Little Action that makes me & the customer happy Makes the customer happy, not me Makes me happy
Not the customer Doesn’t make either of us happy Loads
Slide39 : Now your job What makes you happiest during the
day? Think about it. Is it ok to say nothing? Ask ex-employees at Enron, Worldcom, Accenture, Global Crossing, Xerox…….
Slide40 :
Professor Kotter’s View.
Change fails when you fail to... Change management fails because it’s change activism or personal change leadership that drives this complex process.
Exercise : Exercise What makes you happy?
That also makes your customers happy?
That you can do more of straight away?
In a way that keeps you feeling energised?
What are the benefits, to which groups in particular?
Slide42 : More control in your life starts with more control inside your head We can learn from change activists 2 Who do you give control to?
At work?
At home?
I wanted to : I wanted to But they wouldn’t let me
Am I living outside in : Am I living outside in
If my bank account goes below €xxx I get really depressed Or when my boss praises me in front of others If I were to gain 10 kilos, I could not go out What else? What might be true for you? I would hate to drive an old car My self esteem is mainly from my role.
Or inside out? : Or inside out? I like, but don’t depend on, a fix of external approval or status
I feel happy inside myself when I
Open my mind to learning
Listen to music
Find challenging, stimulating work
Spend time on my own
Time with my family
Am near nature, in the country, near the sea
We can learn from change activists 3. : We can learn from change activists 3. Your contribution level = ?? Your fulfilment level
Diversity : Diversity In the organisation as in nature.
Lots of different styles and ways of being.
Everyone is diverse.
Feedback decides survival.
The group learns to help itself survive, first of all.
Then evolve.
Team Exercise : Team Exercise THE PITCH
Slide49 : The PITCH
You are to address one of the following audiences. Three teams (small 4-7 people)
Prepare a five minute presentation which builds trust in one organisation (you choose)
How will you use feedback to gain input from inside this room. How will you use resources to make an effective pitch?
Representative group of funders from across your local area
Group of local activists who claim that you are not doing enough
Group of potential customers
What small action will deliver the greatest benefits? : What small action will deliver the greatest benefits? What are you prepared to DO?
Slide51 : And build trust…. to activate change, maybe you need to think like a change activist
Do You Build or Destroy Trust? : Do You Build or Destroy Trust? Do you hope that language in itself will create trust e.g. do you call all your colleagues “team” but work with them as a hierarchy? Trust breaker Do you involve people and inform them even when there
is bad news to share? Trust builder Do you expect people to get things right? Trust builder
Do your actions match your words? Trust builder
Trust - 2 : Are you seen to be equitable – with pay rises etc? Trust builder Do you take care of individual development, keep your training promises? Trust builder. Do you keep secrets - withhold information that could
be shared? Trust breaker Are you consistent, or do you change your mind and
expect people to stay behind you? Trust breaker (Adapted from Bulletpoint Magazine, Jan 1997)
Trust - 2
Slide54 : You choose.
Everyday.
Build or destroy trust.
=
Build or destroy
motivation for change.
Taking action increases your comfort zone. : Taking action increases your comfort zone. Take action first-
then things get better. to activate change, maybe you need to think like a change activist
It is easier to act your way to a new way of thinking, than to think your way to a new way of acting Marianne Williamson : It is easier to act your way to a new way of thinking, than to think your way to a new way of acting Marianne Williamson
“To become involved is to reduce your fear” : “To become involved is to reduce your fear” Dr Susan Jeffers, author of
Feel the Fear and Do It Anyway.
Summary Change activism is the mindset most likely to support for your social enterprise journey Change activism stimulates the sense of purpose you need to stay fuelled. Change activism builds trust. Do you think you could be a change activist? : Summary Change activism is the mindset most likely to support for your social enterprise journey Change activism stimulates the sense of purpose you need to stay fuelled. Change activism builds trust. Do you think you could be a change activist? One person can make a big difference. Why not you?
Can you evolve your social enterprise with the best of both? Are you a change activist? : Can you evolve your social enterprise with the best of both? Are you a change activist?
Thank you : Thank you For more on the registered charity Magic Breakfast “Fuel for Learning” www.magicbreakfast.com.
For more on schools based leadership development www.magicoutcomes.com.
Could you use more change activism? carmelmcconnell@btinternet.com