Socialmediaanddrugs

Traditional Communication : 

Traditional Communication Books/newspapers Radio Telephone TV Web 1.0 The pub

Traditional communication : 

Traditional communication

Social media : 

Social media ‘Social media’ are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Sometimes called Web 2.0

Or simply... : 

Or simply... It’s people having conversations online

Social media communication : 

Social media communication

Facebook : 

Facebook Added 100 million users in 9 months 300 million ‘active’ users 234 harm reduction groups 64 million mobile users Most of you have a profile International Youth Network for Harm Reduction Asian Harm Reduction Network Coalition of Police Supporting Harm Reduction Supporting Sex Workers and Those Involved in Prostitution Chicago Recovery Alliance

Twitter : 

Twitter Fastest growing social media tool Growing harm reduction community Fully analyzable (stats?)

Twitter case study - @TallFences : 

Twitter case study - @TallFences

Twitter case study - @TallFences : 

Twitter case study - @TallFences

Twitter case study - @TallFences : 

Twitter case study - @TallFences

Twitter case study - @TallFences : 

Twitter case study - @TallFences

Blogs : 

Blogs Community created web Free? Scalable/searchable Commenting Subscribing - RSS Forums Google analytics (stats?)

Social drug sites : 

Social drug sites WiredIn Erowid Talking Drugs FEAD Drug-Forum

Case study – Injecting Advice.com : 

Case study – Injecting Advice.com Costs £157 since Feb. 07 Advertised with only social media Built with Joomla User base 2000+ unique visitors a month Viewing 8500+ pages per month Mainly UK workers/activists

Podcasts : 

Podcasts Audio/video Do you need an iPod? 20,000,000 podcasts 1000’s health related

Case study - Hooked : 

Case study - Hooked Drug talk podcast Costs: Approx £12 per month Our time Listeners: Over 6000 per month Mainly 25-30yr olds 49.5% UK 31% USA

Why do ‘we’ need to use it : 

Why do ‘we’ need to use it Social media is a conversation Everyone is equal Gives people a voice Decentralised communities Enthusiastic participants International conversation

Why do ‘we’ need to use it : 

Why do ‘we’ need to use it Everyone has their own circle of trust, people whose opinion they listen to and respect

Think about : 

Think about Who in the organization will co-ordinate Will you let staff use social media What do you want to achieve How will you measure it Who will pay (you can’t stop them) (NTA?)

Think about : 

Think about You can enable clients to become creators and find their own voice Makes this a great tool for peer educators

Slide 24: 

Allison Downing allisondowning@simplysyndicated.com @misswallison /misswallison www.simplysyndicated.com Nigel Brunsdon nigel@injectingadvice.com @injectingadvice @mannaz /mannaz www.injectingadvice.com