Presentation Transcript
Exporting To Canada: Exporting To Canada
Slide2: Program
Pre-amble
Canadian Facts and Figures
British Columbia Facts and Figures
Info About Orca Creative
Our Business in Canada
How We Achieved it.
Some Barriers to Success
Slide3: Some
Facts and Figures
What do you really know about
CANADA?
Slide4: 2nd largest Land Mass
49th Parallel to North Pole
Atlantic to the Pacific Ocean
3 territories
10 Provinces
2 Official Lanquages
Most Diverse Culturally in the World
Slide5:
Newfoundland and Labrador
Prince Edward Island
Nova Scotia
New Brunswick
Quebec
Ontario
Manitoba
Alberta
Saskatchewan
British Columbia
Yukon Territory
Northwest Territories
Nunavut Provinces and Territories
Slide7: British Columbia
Gateway to the Pacific
Washington States Closest Canadian Trading Partner
British Columbia is the westernmost of Canada's 10 provinces.
Washington State, Idaho and Montana border B.C. to the south, Alberta to the east, the Northwest and Yukon territories to the north, and Alaska to the northwest.
Slide8: British Columbia
Slide9: British Columbia
People of British Columbia
population 4.31 million people as of July 2006.
Home to people of many different origins, cultural traditions, languages, ethnicities, and religions.
B.C.'s aboriginal people are known as First Nations. There are 197 First Nations bands in the province, such as the Gitxsan, Haida, Nisga'a and Squamish.
The top 10 languages spoken are now (according to the 2001 Census): English, Chinese (including Cantonese and Mandarin), Punjabi, German, French, Tagalog, Spanish, Italian, Korean, and Dutch.
Each year, over 40,000 immigrants from around the world arrive in B.C
Slide10: British Columbia
One Big Province
B.C.'s total land and freshwater area is 95 million hectares, larger than France and Germany combined. Only 30 countries are larger.
British Columbia only occupies about 10 per cent of Canada's land surface.
B.C. has more than 850 provincial parks attracting about 24 million visits every year.
Since 2001over 1.8 million protected hectares in the Central Coast and North Coast of B.C. preserve some of the world’s largest intact temperate rainforests.
This includes 200,000 hectares of habitat for the world-famous Spirit Bear, B.C. official mammal.
Slide11: British Columbia
More Than Beautiful Scenery
Natural resources and related manufacturing industry B.C.’s top employers.
British Columbia’s fastest growing sectors are:
Tourism, hospitality and entertainment;
Information technology,
Engineering and scientific services;
Advanced manufacturing; and
Financial, business and information services.
Slide12: British Columbia
More Than Beautiful Scenery
B.C. is the third largest film production centre in North America after New York and Los Angeles
The six leading technology clusters in B.C. are:
Biotechnology/life sciences,
Energy technologies,
Information and communications technology,
New media,
Sustainability technologies
Wireless technologies
Slide13: Established 1980
Slide14:
Vancouver, British Columbia
Woodinville WA, U.S.A.
China (3)
Europe (3)
Czechoslovakia (1)
Poland (1)
Slide15:
Design
Engineering
Production
Project Management
Storage
Deployment
Installation
Logistics Management
Document Management
Full Architectural Design and Engineering Interior Design Sales Centers Visitor Centers Museums Mall Kiosks Custom Trade Show Exhibits Pavilions Custom Displays Point of Purchase Programs Graphic Design / Production Environmental Signage Branding Logistics Management and Transportation: Full Architectural Design and Engineering Interior Design Sales Centers Visitor Centers Museums Mall Kiosks Custom Trade Show Exhibits Pavilions Custom Displays Point of Purchase Programs Graphic Design / Production Environmental Signage Branding Logistics Management and Transportation
B.C. Olympic / Paralympic Winter Games Secretariat Weyerhaeuser Canada / U.S. Starbucks Canada / U.S.A. AT&T Cingular Wireless Washington Mutual Bank Trans-link Boeing Aircraft Canada / U.S. Seattle Art Museum Outdoor Sculpture Park Spacelabs Healthcare Swiss Water Canada Fox Sports Network, Canada / U.S. Japan Radio Mfg: B.C. Olympic / Paralympic Winter Games Secretariat Weyerhaeuser Canada / U.S. Starbucks Canada / U.S.A. AT&T Cingular Wireless Washington Mutual Bank Trans-link Boeing Aircraft Canada / U.S. Seattle Art Museum Outdoor Sculpture Park Spacelabs Healthcare Swiss Water Canada Fox Sports Network, Canada / U.S. Japan Radio Mfg
Mercedes Benz SAP AG Vies Mann Werke Messe Frankfurt Services Loewe Opta Dt. Messe AG MB-Capital Staatskanzlei Rheinland Pfalz Michelin Boeing Aircraft. Spacelabs Healthcare Swiss Water Canada Fox Sports Network : Mercedes Benz SAP AG Vies Mann Werke Messe Frankfurt Services Loewe Opta Dt. Messe AG MB-Capital Staatskanzlei Rheinland Pfalz Michelin Boeing Aircraft. Spacelabs Healthcare Swiss Water Canada Fox Sports Network
BJinn Pin Electronic Corp MEK Technologies BiWin Manufacturing Hai Po Systems Government of Hong Kong Shanghai General Motors : BJinn Pin Electronic Corp MEK Technologies BiWin Manufacturing Hai Po Systems Government of Hong Kong Shanghai General Motors
Slide20: Beijing
Shanghai
Tokyo
Dubai
Monte Carlo
Paris
Frankfurt
London
Kuwait
Amsterdam
Kent WA
Orca CreativeGroup Inc.Virtually Unknown In British Columbia : Orca Creative Group Inc. Virtually Unknown In British Columbia
Slide23: In 2010 Related Projects
How Hard Was It?: How Hard Was It?
Really ?Not that hard at all: Really ? Not that hard at all But it did require work, lots of it
Slide27: Established 1980 Research
Awareness
Positioning
Strategic and Tactical Planning
Slide28: Established 1980 Research
Orca Deliverables
Who was doing similar things in B.C. and how were they selling it
What was the best means of becoming aware of opportunities
What did Orca need to do to be both qualified and acceptable to B.C. Organizations
Slide29: Established 1980 Awareness
Increase the awareness of local (WA) influencers as to Orca’s existence and credibility
Increase Orca visibility in our target market
Increase Orca awareness of pending opportunities in our target market.
Slide30: Established 1980 Positioning
We involved our clients
We opened offices in B.C.
We associated Orca with credible WA organizations and got involved.
We networked very seriously in B.C. and the U.S.
Slide31: Established 1980 Strategic and Tactical Planning
We planned our marketing/ sales strategy in advance and stayed consistent
We intentionally did not oversell our capabilities.
We are selective in what business we go after and we are careful to deliver as promised
We looked for and found opportunities created by the games but not related directly to the games.
We forged alliances and developed in country partnerships. We educated ourselves as to what sustainability and “legacy” really meant to those responsible for the 2010 winter games
What We Found: What We Found A Welcoming Audience
Helpful Agencies (U.S. and Canada)
Open and Fair approach to awarding contracts
Minimal barriers to market entry (the border not withstanding)
Solid opportunities which will continue beyond the 2010 games themselves
Slide33: Barriers to Success
Lack of Commitment
Impatience with process
Lack of Planning and Follow up
Failure to understand the culture
Failure to understand the market
Waiting for the “Big Deal”
Inconsistent or Confusing messages
Slide34: Established 1980