3demandchar

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Experimental Design 3: Demand Characteristics: 

Experimental Design 3: Demand Characteristics Martin Ch. 4

Demand Characteristics: 

Demand Characteristics Definition: Clues given to the participant about the point of the experiment Examples: Experiment title: The effects of horror movies on mood Obvious manipulation: Ten psychology students looking straight up Biased or leading questions: Don’t you think it’s bad to murder unborn children?

Reactions to Demand Characteristics: 

Reactions to Demand Characteristics Cooperative “You seem like a nice person: I’ll help you get the right results” Defensive “I don’t want to look stupid/evil. I’ll do what a smart/good person is expected to do (rather than what I normally would do).” Noncooperative “This experiment is annoying. Let me screw up the results.”

Sources of Demand Characteristic Effects: 

Sources of Demand Characteristic Effects Societal values Be cooperative, look smart, … Experimenter expectancies Consciously or unconsciously suggesting what outcomes are desired Negative feelings about being in the experiment Maybe as a result of previous bad experiences

How to Test for the Effects of Demand Characteristics: 

How to Test for the Effects of Demand Characteristics Both positive + negative test questions Include other tests of social compliance See if these tests relate to performance Post-experiment debriefing Placebo control

Placebo: 

Placebo What makes a good placebo? Keep all the details the same, especially things the subject is likely to develop expectations about When does the placebo effect work? Cognitively penetrable processes

How to Minimize Demand Characteristics: 

How to Minimize Demand Characteristics Automation Blind and double-blind Multiple experimenters Naturalistic observation Neutral test questions

Demand Characteristics Example: Mental scanning rates: 

Demand Characteristics Example: Mental scanning rates Cognitive penetrability

Experiment validity examples: 

Experiment validity examples Course evaluation Use course evaluation forms to see which version of a class is better Evaluation of effective student behaviors Use essay test scores and questionnaire to see which studying behaviors lead to better learning