History of Malls:
History of Malls Traditional malls were created in 1950s
Get away from environment
Meeting place
Topless malls started in 1990s but really picked up in 2000s
Topless vs. Traditional:
Topless vs. Traditional Anchor stores
Restaurants
Higher class and quality
Design, layout, and style
Attractions
Convenience
Why Topless Mall are so Successful:
Why Topless Mall are so Successful Lifestyle center
New meeting place for suburban residents
Something for everyone
Extended attraction hours from restaurants and bars
Getting men there and keeping them coming back
Wave of the Future:
Wave of the Future Topless malls are proving to have higher sales than traditional box malls
There is still a place for box malls because of prime real estate
Example: Bridgeport Village:
Example: Bridgeport Village Restaurants
Anchors
Entertainment
Environment
References:
References Article: “Shoppers Turn to Town Centers”
By Jayne O'Donnell, USA TODAY
Written: January 31, 2007
http://www.usatoday.com/money/industries/retail/2007-01-31-anti-mall-usat_x.htm
http://www.bridgeport-village.com/index.html