Slide1: Conclusions from ECOMM 2003 Managing transport demand to attain sustainable development and economic effectivness – why and how?


Impressive!: Impressive! Very good papers and presentations organisation results


1a: Traffic environment and growthBest practice focusing on decoupling: 1a: Traffic environment and growth Best practice focusing on decoupling Decoupling is needed to create sustainability Both push and pull is useful Vienna Metro U3 Haulage industry Road charging - Oslo and London MM can play a vital role decoupling growth and increased transport


1b: Monitoring and evaluationTravel pattern analysis and process feasibility surveys as a basis for mobility management strategy and actions: 1b: Monitoring and evaluation Travel pattern analysis and process feasibility surveys as a basis for mobility management strategy and actions New methods needed in Mobility Management: Green commuter plans (Belgium) Video based method for monitoring service in public transport Good result from combining Mobility Management and new infrastructure 1% decrease in car traffic/year in Lund What you don’t measure you can't change


1c: Interaction between land use and transport planningInteraction between spatial planning and mobility management: 1c: Interaction between land use and transport planning Interaction between spatial planning and mobility management Car free districts is one way of influencing mobility Scenario-techniques:70% of citizen wants less car traffic in the city Investments in high quality public transport (Madrid Metro line) attract both car drives and give new travel MM can play crucial role in land use planning


1d: Public transportHow can public transport meet the increased mobility demand?: 1d: Public transport How can public transport meet the increased mobility demand? Children and youths are an important neglected group Customer satisfaction surveys can be developed taken to account the actual behavior Rural areas need special demand responsive service – SARACEN Public transport still need more market orientation and MM can contribute


1e: Differences in cities, regions and rural areasThe framework conditions for mobility management in conurbations and rural areas: 1e: Differences in cities, regions and rural areas The framework conditions for mobility management in conurbations and rural areas It is possible (but not easy) to work with Mobility Management in small urban and rural areas Green Tonnage – a renewable option for transport of gods Mobility Management in Borlänge With new ways of thinking, and new concepts, MM can be utilized in new fields


1f: Effective partnershipQuality partnerships to generate demand for alternative transport: 1f: Effective partnership Quality partnerships to generate demand for alternative transport In North America Transportation Management Associations play a vital role New perspective on TDM in the Netherlands Cambridge Travel for Work Partnership: progress since ECOMM 1998 Partnership, with “return on investments”, is a core issue in Mobility Management, and should constantly be renewed


1g: The travellerServices and products for the traveller: 1g: The traveller Services and products for the traveller Switzerland demonstrates application for sustainable recreation traffic MobiHarz project: Integrated mobility management and services for visitors Modernizing small railway stations infrastructure Different groups of travelers need to be noticed in different ways


1h: MarketingKey factors in achieving change in attitudes and behaviour : 1h: Marketing Key factors in achieving change in attitudes and behaviour Smart road user – individual marketing campaign in Lund Individualized marketing (Indimark) in Göteborg Odense promotes bicycle traffic innovatively New methods can change attitude and behavior and MM can be a powerful market tool


2a: Links between policy fieldsThe role of Mobility Management within the planning process for sustainable development and transport: 2a: Links between policy fields The role of Mobility Management within the planning process for sustainable development and transport Early implementation in a redevelopment area in Lundby, Göteborg The European Air Quality Directive give new chances for Mobility Management Using GIS to implement mobility management in the planning process Influencing policy demands many different approaches


2b New partnershipsThe need for new structures, partnerships and interaction for implementation: 2b New partnerships The need for new structures, partnerships and interaction for implementation The campaign “YOU-move.nrw” – youth MM Vi MöTs i Kalmar – a forum for new partnerships in implementation of mobility management New partnerships in reconstruction of old industrial areas New partnerships can be found among many different stakeholders


2c IncentivesDriving forces and incentives for implementation: 2c Incentives Driving forces and incentives for implementation Hypermobility give needs for radical solutions Can we leave the car home? Road user charging – creating a supportive environment for MM Both “pull” and “push” is needed – bribe them and charge them!


2d Carpooling and car-sharingFlexible work, flexible travel and the new technology: 2d Carpooling and car-sharing Flexible work, flexible travel and the new technology Environmentalists in private companies first users in Swedish carpooling service Sun Fleet – a green car when you need one About the “egg-laying wool-milk-sow” of Car-sharing Slowly carpooling and car-sharing are beginning to be an alternative. Marketing is crucial.


2e MarketingKey factors in achieving sustainable changes in attitudes and behavior: 2e Marketing Key factors in achieving sustainable changes in attitudes and behavior Travel habits can be changed (TraffIQ Frankfurt) More sophisticated segmentation needed to influence attitudes Changes in behavior demands changes in attitude (TAPESTRY) Be professional in your marketing. New models, new segmentation and CRM can be utilized.


2f BenchmarkingLearning to perform good benchmarking: 2f Benchmarking Learning to perform good benchmarking Answers on impact, effectiveness and cost needed (US and MOST) Benchmarking public transport is a dynamic process (Sweden and Dublin) BYPAD (Bicycle policy audit) Cycling policy and cycling corresponds to each other Benchmarking forces you to monitor and evaluate your work – and to learn from the best


2g The MOST experienceResults, products, recommendations: 2g The MOST experience Results, products, recommendations Mobility Management can succeed in a wide range of target groups Monitoring and evaluation of Mobility Management is well structured by the MOST toolkit Framework conditions for mobility management can be approved To measure your success in structured way give a lot of opportunities


Conclusions: Conclusions Mobility Management is often a method when implementing sustainable transport systems Infrastructure and MM-measures give synergies! Evaluation methods are improving Need for more facts on effects on system level Use the MOST MET for benchmarking Mobility Management seems to be more mature Mobility Management is finding its way into policy


Mobility Management:: Mobility Management: Economic alternative to building infrastructure Complement to traditional measures A way to make transport more efficient A way to start processes, together with other stakeholders, leading towards a sustainable transport system


Marcel's questions: Marcel's questions What future policy and research is needed? Who owns the development of MM? How can we cross existing borders? How do we avoid inward looking?


What future policy and research is needed?: What future policy and research is needed? Evaluation of long term impacts Better knowledge on cost and benefit of MM measures New improved ways of measuring accessibility Benchmarking of mobility Management measures Increased knowledge of the implementation process Radical solutions to radical problems


Who owns the development of Mobility Management?: Who owns the development of Mobility Management? All of us EPOMM ECOMM


How can we cross existing borders?: How can we cross existing borders? New partnership Talk more about the health aspect Give companies incentives in terms of efficiency profitability coupling to environmental management systems Make common conferences


How do we avoid inward looking?: How do we avoid inward looking? Include more partners i the work Get the business world into mobility management Make peer reviews of the research


A way to work on more sustainable transport : A way to work on more sustainable transport Think Accessibility as a part of the work with a Sustainable transport system and for implementation use Mobility Management


See you in Lyon!: See you in Lyon!