Presentation Transcript
A Tool to Separate the Wheat from the Chaff: A Tool to Separate the Wheat from the Chaff The Voluntary Guidelines for Providers of Weight Loss Products or Services
Mission: Mission To promote sound guidance to the general public on strategies for achieving and maintaining a healthy weight.
Partnership Principles: Partnership Principles Sensible and healthy guidelines
Obesity is a serious disease with far-reaching health implications
Excess weight is caused by a complex set of factors, and must be approached as such
Sedentary lifestyle is a barrier to healthy weight management
Partnership Principles (cont’d): Partnership Principles (cont’d) Calorie balance (calories in versus out)
Modest weight loss can reduce severity of illness
Weight management involves lifetime behavior modification
Medical, pharmacological, and surgical interventions may be appropriate for some seriously obese individuals
Slide6: Consumers are entitled to accurate, reliable, and non-deceptive information about weight management methods
The Partnership opposes discrimination, including that based on size or weight
The Partnership does not endorse any particular products or programs Partnership Principles (cont’d)
Partnership Materials: Partnership Materials
Slide8: To encourage any provider of weight management services or products to provide accurate, objective information to consumers so that consumers can select a safe and effective method. Purpose
Value of Guidelines to Providers: Value of Guidelines to Providers Good business practice
Increase trust of consumers/users
Improve quality of care/treatment
Subscribing to the Guidelines is strictly voluntary: Subscribing to the Guidelines is strictly voluntary
Who Provides the Guidelines?: Who Provides the Guidelines? Commercial weight loss programs
Manufacturers of weight loss products and medications
Health professional associations
Individual professionals
Extending the Message: Extending the Message Print media
Broadcast media
Advertising agencies
Public relations agencies
Other groups